WE wrote about Microsoft Jack on numerous occasions in the past [1, 2]. We make special efforts to identify people in the press who spend their career promoting Microsoft and also mocking Microsoft’s competitors, so this new gem from Jack stood out. This article is about Xbox360.
I remember the original Xbox as a bit of a flop…
Well, that’s not necessarily true, according to Microsoft Jack himself.
“[T]he PlayStation 3 is already the biggest console ever — even bigger than the original Xbox,” said Jack in June 2006.
“[U]sers Microsoft now wants to reach with its Windows Live and Office Live websites, named and modelled after the successful Xbox Live online gaming service,” said Jack in November 2005.
“Hundreds of computer games fans queued for hours last night to become the first in Europe to own Microsoft’s first games console offering, Xbox,” said the Guardian in March 2002. There’s no telling if Jack wrote it too, but it’s possible.
Our polite guess is that several years later, since XBox is no more, Jack is trying to make the predecessor look like a loser compared to the current product. A familiar pitch from Microsoft is that Windows XP was as hated as Vista when it was first introduced and therefore Vista is bound to (already) be loved as much as XP. Of course it’s a lie.
It’s also similar to the “Vista 7 will fix Vista’s mistakes” pitch.
In reality, XBox360 is a disaster to Microsoft and it’s losing the company billions of dollar. Steve Ballmer recently called it a “funny product” because Microsoft is unable to make it profitable. He said the same thing about Zune. █