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04.25.09

Novell’s Latest PR Extravaganza for SUSE

Posted in Marketing, Microsoft, Novell, SLES/SLED at 8:44 am by Dr. Roy Schestowitz

You pay, you receive coverage

Taking a buck (bribe)

Summary: SUSE marketing goes up a notch a month after the release of SLE 11

SUSE has finally resolved some security issues and it continues its PR campaign on the Internet. Here is the Microsoft press (Redmond) promoting SUSE with this new whitepaper and here is a new reference page in IDG. This page too is promoting SUSE.

SUSE Linux Enterprise Desktop is the market’s only enterprise-quality Linux desktop. Developed and backed by Novell, SUSE Linux Enterprise Desktop provides seamless interoperability with existing enterprise systems and dozens of essential productivity applications, while delivering an easy-to-use, highly secure and “green” desktop experience.

Another IDG site, CIO.com, is pimping SUSE as well. Here is a new page:

Cost Savings and Risk Reduction with Effective Systems Management

Source: Novell

C/f IDG-Microsoft connections [1, 2, 3].

In this new IDG article, Novell is given preferential treatment.

Novell has done more than make its Suse Linux look familiar – it’s even integrated services that’ll make it play nicer with typical office IT infrastructure. We’re always looking for an OS that just works without getting too funky with the command-line Terminal, so we gave Novell’s Suse Linux a go.

And another SUSE whitepaper is being pushed by Maureen O’Gara and the SYS-CON group (they promote Microsoft’s agenda with Waggener Edstrom). Yes, there is more and more of them, with particular focus on Novell.

This webinar from Novell will provide Linux ISVs an overview of the Linux Standard Base (a working group of the Linux Foundation) and a tutorial on how to easily port applications to SUSE Linux Enterprise using such tools as the Linux Standard Base Database Navigator and Linux Standard Base Application Checker.

There are still some sites where balance remained, such as The Register which still mentioned SUSE very succinctly in an article about… Ubuntu 9.04.

Awards

Novell is getting some extra attention by throwing ‘parties’ and prizes at companies, this time Atos:

Paris, London, 23 April 2009 – Atos Origin, an international IT services company, has won the prestigious Novell award “Best EMEA Partner of 2008 for Identity & Security Management (ISM)”.

This also appears here, even in languages other than English. But more interesting was the following announcement from Novell:

Novell Receives “Promising” Vendor Rating by Leading Analyst Firm

Novell today announced that Gartner, Inc ., the leading provider of research and analysis on the global information technology industry, has rated the company an overall “promising” in the recent vendor rating report1.

Suffice to say, the Gartner Group has done enough to prove that it is corrupt, but the average CIO might not pay attention to it. Gartner recommends those who pay its staff’s wages.

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A Single Comment

  1. Will said,

    April 25, 2009 at 8:04 pm

    Gravatar

    “SUSE Linux Enterprise Desktop is the market’s *only* enterprise-quality Linux desktop.” ?

    I tip my hat (red, of course) to their reality distortion field.

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