Summary: TechFlash’s confession about finances through sponsorship
We routinely remind readers that Microsoft owns a lot of the mainstream press (to a greater or lesser degree). In fact, we gave one example a week ago. With the sour economy, a lot of the pro-Microsoft press goes underground (e.g. [1, 2, 3]) and new media sources are being formed, so it is nice to be able to confirm that they too get corrupted by Microsoft’s money, especially because their main areas of focus include Microsoft.
Bing, Microsoft’s newly rebranded search engine, will have some surprises in store as the presenting sponsor.
The example above comes from TechFlash, so there are no illusions about financial independence when it comes to Todd Bishop. The companies that invest in this publication can expect positive coverage in the future. People would not bite the hand that feeds them. It is the same with Ziff-Davis [1, 2, 3, 4] for example. Money changes everything.
Speaking of Microsoft and sponsorships, the Microsoft crowd keeps pinging/bothering us in Twitter, with banter about freebies. It’s not the first time. They do not like being exposed and they typically handle this with tactless humour which it worse than silence. █