Summary: Armchair pay-to-say marketing people are growing in size and adding more Microsoft bias to their ranks

THE Gartner Group is inherently corrupt because it is reviewing the same companies that pay it a lot of money (see prior links for detailed evidence). So it is not surprising that Gartner is now buying another group that works the same way -- a group that receives money and jobs from Microsoft in exchange for its promotion of Microsoft [1, 2]. IDG announces:

Gartner Inc. said today it is acquiring enterprise IT advisory firm the Burton Group for $56 million, just one month after it announced it was buying AMR Research for $64 million. But if Gartner is attempting to consolidate the IT analysis industry, it may be playing a game of whack-a-mole.

Analysts across the board are emerging as independent brands with their own followings, and there's a general view among IT analysts that the number of independent analysis firms is on the rise, even if no one is really sure on the number.

This article is quoting 'Microsoft Enderle'. It calls him "an independent analyst" and says that he "believes the Web is filling the need for analysis on tech trends, and is making it easier to compete with Gartner." No, he is putting Microsoft advertisements and revisionism on the Web, as he acknowledges in his private discussions (now leaked) with the company [1, 2]. ⬆