Comments on: Microsoft Demoted in IT Leaders League, Ranked Second-Worst Polluter/Environmental Hazard http://techrights.org/2010/01/11/greenpeace-and-competition/ Free Software Sentry – watching and reporting maneuvers of those threatened by software freedom Tue, 07 Feb 2012 14:00:35 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Needs Sunlight http://techrights.org/2010/01/11/greenpeace-and-competition/comment-page-1/#comment-77953 Needs Sunlight Mon, 11 Jan 2010 18:02:32 +0000 http://boycottnovell.com/?p=25227#comment-77953 Maybe the title "Apple Officially Writes Off Microsoft, Moves Sights to Google" really does indicate that Steve Jobs is back, after several years of absence. Apple really has to clean house though because while he was gone, the company really picked up a lot of Microsoft's insiders. Take the Apple Store's blurb about OS X 10.6, "Snow Leopard". It's mostly a sales pitch for the abortive attempt at a mail and calendar service known as MS Exchange. The gist of the text is 'buy OS X so you can run MS Exchange instead of a mail or calendar service': <blockquote>"<i>Upgrade from Mac OS X Leopard with Snow Leopard, a simpler, more powerful, and more refined version of Mac OS X. It delivers a wide range of enhancements, next-generation technologies, out-of-the-box support for Microsoft Exchange Server, and new accessibility features. It's the world's most advanced operating system, finely tuned from installation to shutdown</i>"</blockquote> 364 characters and 53 words, whereof 158 (or about 40%) of the characters and 19 (about 36%) of the words dedicated to selling the MS product that reduces Apple's, and everyone else's, ability to operate. (Not that MS products work well with Exchange either, it's just that when MS Exchange fails to work and there is another brand involved, it the other brand always gets the blame. ) The center of the text is the most cognitively significant allowing the plug to do the most damage to Apple's brand. I'm hoping this next year sees Apple cleaning house and re-orienting back to the open source / open standards path that brought it success. This digression has seen that success level off somewhat and it wouldn't take more than firing a few Microsofters to get back on track. Maybe the title “Apple Officially Writes Off Microsoft, Moves Sights to Google” really does indicate that Steve Jobs is back, after several years of absence. Apple really has to clean house though because while he was gone, the company really picked up a lot of Microsoft’s insiders. Take the Apple Store’s blurb about OS X 10.6, “Snow Leopard”. It’s mostly a sales pitch for the abortive attempt at a mail and calendar service known as MS Exchange. The gist of the text is ‘buy OS X so you can run MS Exchange instead of a mail or calendar service’:

“Upgrade from Mac OS X Leopard with Snow Leopard, a simpler, more powerful, and more refined version of Mac OS X. It delivers a wide range of enhancements, next-generation technologies, out-of-the-box support for Microsoft Exchange Server, and new accessibility features. It’s the world’s most advanced operating system, finely tuned from installation to shutdown“

364 characters and 53 words, whereof 158 (or about 40%) of the characters and 19 (about 36%) of the words dedicated to selling the MS product that reduces Apple’s, and everyone else’s, ability to operate. (Not that MS products work well with Exchange either, it’s just that when MS Exchange fails to work and there is another brand involved, it the other brand always gets the blame. ) The center of the text is the most cognitively significant allowing the plug to do the most damage to Apple’s brand.

I’m hoping this next year sees Apple cleaning house and re-orienting back to the open source / open standards path that brought it success. This digression has seen that success level off somewhat and it wouldn’t take more than firing a few Microsofters to get back on track.

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