07.19.11

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DuckDuckGo: Another Front End to Microsoft for Some Queries

Posted in Google, Microsoft, Search at 2:32 pm by Dr. Roy Schestowitz

Summary: Microsoft eliminates choice and controls its opposition

MICROSOFT LOVES to kill competition because it’s a lot easier than to actually create competing/compelling products. History has many examples like this and the Yahoo hijack is one of the more recent ones. In the case of Yahoo, Microsoft resorted to proxy fights and other questionable tactics which include AstroTurfing. Well, after a history of systematic crime Microsoft realises that it has a well-deserved reputation problem, so it hides behind brands of other companies and keeps re-badging its search, trying to somehow trick people into using Microsoft thinking that they are fighting “bad”, “evil” Google. As we experimented with some alternative search engines today (or meta-search) we came to discover the above in DuckDuckGo (from screenshot), taking the user to this FAQ page. Does DuckDuckGo really want to market itself as a substitute to Google by sporting Microsoft? Suffice to say, this is very disappointing.

“Do not let Microsoft pretend to be of both sides, both open source and proprietary, both Windows and Linux, both Microsoft and the “anti-Microsoft”.”In similar news of interest, amid a lot of Microsoft “open source” PR this week (e.g. trying to portray the company as open and as a contributor to a kernel it attacks with lawsuits, among other things) we discovered that Microsoft is top sponsor (i.e. passing money for placement) in an open source “Think Tank”, as before. The sponsorship is for Microsoft and friends to shape opinion and position of its competition. Do not let Microsoft pretend to be of both sides, both open source and proprietary, both Windows and Linux, both Microsoft and the “anti-Microsoft”. It’s a known technique for removing choice. Coca Cola uses similar tactics to ensure it gets paid even by those who hate Coke.

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