Apple’s ‘Thermonuclear’ Strategy Backfires as Apple Found to be Infringing Patents That Relate to Android
“We’ve Always Been Shameless About Stealing Great Ideas” –Steve Jobs
Summary: Steve Jobs and his ‘genius’ plan of starting “thermonuclear” war against Linux/Android turns out to be a colossal failure
Two companies, namely Apple and Samsung, command the lion’s share of the mobile market, so it should come as no surprise that there is fierce rivalry there. But Apple was the company which chose to start with lawsuits, perhaps realising even years ago that it was losing to Android on several fronts, including smartphones and tablets. Apple first sued HTC (which had few patents) and later took on the giant Samsung, which had a huge number of patents and also produced components for Apple. Apple’s lawsuit against Samsung was in many ways a sign of desperation and at the same time arrogance (claiming that the manufacturer and innovator was “copying” Apple). Google is like Apple in the sense that it doesn’t really manufacture anything, but it works on software and has got hardware partners. Samsung is doing a whole load of stuff, with staff that’s like 10 times (an order of magnitude) bigger than Google’s and Apple’s. Production helps make it all happen. Google focuses on server-side development/hosting and Apple does marketing.
When it comes to the mobile market, another non-hardware-producing company exists but hardly counts. That company is Microsoft and unlike Apple and Google, it is a loss leader. It’s an utter failure, subsidised in part by governments for snooping, back doors, etc. Here is a new article about Microsoft:
Microsoft‘s hopes of establishing a sizeable presence in the tablet market continue to be thwarted, new figures reveal.
And it seems as though Microsoft loses money on every Surface it sells, despite the relatively high retail price of the machines.
Notice this towards the end: “Chitika analysed the tablet web usage habits of tens of millions of North Americans found that Surface users generated a slightly greater share of their total online traffic during working hours when compared to iPad or Android tablet users.”
It probably means that those using a Microsoft-branded product are forced by employers to use it. To Microsoft, litigation against Android (often by proxy) is the only resort left, or racketeering tactics which attempt to make Android a cash cow of Microsoft.
What’s noteworthy at the moment is the outcome of this trial, which granted Apple only 5% (i.e. only cents on each Samsung device sold) of the amount of money it wanted to grab from Samsung. As one report put it:
The Cupertino company can notch a second win, but with far less damages than it requested. Apple wanted $2.2 billion, and the jury awarded it $119.6 million, or just over 5 percent of what Apple had requested.
As a side note, Techrights was approached for an interview by the Linux Foundation, so we shall soon have some coverage about the rise of Linux in the embedded/device space. █