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04.24.15

Who Kills Yahoo? It’s Microsoft, Not Yahoo!

Posted in Deception, Microsoft, Search at 11:27 am by Dr. Roy Schestowitz

A quiz

Summary: The media should blame Microsoft, not Marissa Mayer, for what’s going on (and has been going on for 7 years) at Yahoo!

HAVING essentially killed Nokia and Novell by infiltrating them and taking control of them, Microsoft would like to have history rewritten. This is true also when it comes to Yahoo!, which Microsoft systematically killed from the inside and Yahoo! is now trying to push away to regain some independence.

Watch Marissa Mayer receiving heat for laying off a lot of Yahoo! staff. How about blaming those who induced this destruction in the first place? Microsoft has deliberately destroyed a lot of companies over the years, causing many people to become jobless and for their projects/work/code to be abandoned. To Microsoft, this is the strategy, which is why Microsoft layoffs are great news; they provide an opportunity for some other (law-abiding) companies to turn up and provide jobs to the unemployed engineers/programmers.

To repeat what Mayer has done, she made it possible for Yahoo! to altogether terminate the search ‘deal’ with Microsoft in 6 months. As one site put it: “The two companies have amended the terms of the Search and Advertising Sales agreement whereby the agreement could be terminated any time on or after October 1. The term of the deal was 10 years from its commencement date, February 23, 2010.”

Microsoft did to Yahoo! what it had done to Nokia, although the attack on Yahoo’s sovereignty in many ways and by several years predates the latter. The reason Mayer needs to lay off a lot of staff (no matter how she puts it or announces it, there’s no easy way!) is Microsoft’s abusive attacks on the company. As one article put it, “Yahoo! missed Wall Street’s revenue and profit forecasts as slight growth in its online advertising businesses was outweighed by higher payments to websites that send readers to the site. ”

Here is how Wall Street media put it: “Yahoo! Inc. Chief Executive Officer Marissa Mayer outlined plans to explore options for the company’s stake in its Japanese division, heartening investors dismayed by another report showing disappointing sales and profit.”

As with every ‘partnership’ in which Microsoft is involved, only one party benefits. It’s no wonder Yahoo! is going broke. The sooner it quits Microsoft and restores/bolsters its search teams, the faster it will manage to get out of this hole. Mayer inherited a total mess wherein Yahoo! is contractually committed to carry water (traffic) for Microsoft; it seems like she has been trying her best (since February) to escape this mess by all means necessary.

Appalling revisionism says that Yahoo! was failing before Microsoft attacked it and the same is being said about Nokia. This horrible case of misplaced blame is an insult to history.

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