Bonum Certa Men Certa

New Paper by David Gray Widder (Carnegie Mellon University), Sarah West, and Meredith Whittaker Explains Microsoft's Openwashing Con

Date Written: August 17, 2023

Suggested Citation: Gray Widder, David and West, Sarah and Whittaker, Meredith, Open (For Business): Big Tech, Concentrated Power, and the Political Economy of Open AI (August 17, 2023). Available at SSRN: https://ssrn.com/abstract=4543807 or http://dx.doi.org/10.2139/ssrn.4543807

This paper examines ‘open’ AI in the context of recent attention to open and open source AI systems. We find that the terms ‘open’ and ‘open source’ are used in confusing and diverse ways, often constituting more aspiration or marketing than technical descriptor, and frequently blending concepts from both open source software and open science. This complicates an already complex landscape, in which there is currently no agreed on definition of ‘open’ in the context of AI, and as such the term is being applied to widely divergent offerings with little reference to a stable descriptor.

So, what exactly is ‘open’ about ‘open’ AI, and what does ‘open’ AI enable? To better answer these questions we begin this paper by looking at the various resources required to create and deploy AI systems, alongside the components that comprise these systems. We do this with an eye to which of these can, or cannot, be made open to scrutiny, reuse, and extension. What does ‘open’ mean in practice, and what are its limits in the context of AI? We find that while a handful of maximally open AI systems exist, which offer intentional and extensive transparency, reusability, and extensibility– the resources needed to build AI from scratch, and to deploy large AI systems at scale, remain ‘closed’—available only to those with significant (almost always corporate) resources. From here, we zoom out and examine the history of open source, its cleave from free software in the mid 1990s, and the contested processes by which open source has been incorporated into, and instrumented by, large tech corporations. As a current day example of the overbroad and ill-defined use of the term by tech companies, we look at ‘open’ in the context of OpenAI the company. We trace its moves from a humanity-focused nonprofit to a for-profit partnered with Microsoft, and its shifting position on ‘open’ AI. Finally, we examine the current discourse around ‘open’ AI–looking at how the term and the (mis)understandings about what ‘open’ enables are being deployed to shape the public’s and policymakers’ understanding about AI, its capabilities, and the power of the AI industry. In particular, we examine the arguments being made for and against ‘open’ and open source AI, who’s making them, and how they are being deployed in the debate over AI regulation.

Taken together, we find that ‘open’ AI can, in its more maximal instantiations, provide transparency, reusability, and extensibility that can enable third parties to deploy and build on top of powerful off-the-shelf AI models. These maximalist forms of ‘open’ AI can also allow some forms of auditing and oversight. But even the most open of ‘open’ AI systems do not, on their own, ensure democratic access to or meaningful competition in AI, nor does openness alone solve the problem of oversight and scrutiny. While we recognize that there is a vibrant community of earnest contributors building and contributing to ‘open’ AI efforts in the name of expanding access and insight, we also find that marketing around openness and investment in (somewhat) open AI systems is being leveraged by powerful companies to bolster their positions in the face of growing interest in AI regulation. And that some companies have moved to embrace ‘open’ AI as a mechanism to entrench dominance, using the rhetoric of ‘open’ AI to expand market power while investing in ‘open’ AI efforts in ways that allow them to set standards of development while benefiting from the free labor of open source contributors.

Recent Techrights' Posts

Intercontinental Brigading - Part XV - Annualised Consequences for Opposing Microsoft Back Doors in Linux Since 2012
a roundup of what we got from GGG
In Reporting, Timing is Everything
If you keep calling people "paedophiles" when you yourself are connected to paedophiles (or are a paedophile), you're attracting a lot of unwanted attention to yourself
Links 25/10/2026: TMZ Revisits Epstein's Connections to Bill Epsteingate, "Italy Hit by New Cost of Living Protests"
Links for the day
 
Search Without Encryption for Legacy Systems (Permacomputing) and Full Backward Compatibility
At your own risk
Shift to the Lula (Left)
Lula is a friend of Free software and ODF
More Stories and Material Than We Can Publish
We're gaining or have amassed material faster than we manage to publish
European Patent Office Takes From the Poor to Give More to the Rich
The "pension schemes are overfunded at 120.5%"
Links 26/10/2026: China’s Communist Party Plenum and Aleksandar Vucic Concedes Defeat
Links for the day
Links 25/10/2026: Microsoft Layoffs and Cuts, Luiz Inácio Lula da Silva Wins Election
Links for the day
Gemini Links 26/10/2026: Brazilian Politics and Leaving Bear Blog
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, October 25, 2026
IRC logs for Sunday, October 25, 2026
Another Form of Microsoft Silent Layoffs: Workers That 'Expire'
When the media becomes a lapdog, not a watchdog, false narratives gain traction
Carte Blanche for GPL Violations 4 Days Ago (by Torvalds)
Slop disclosure is no longer required for the Linux Kernel
There Are No Women That Are Kernel Developers Sent by Corporations Which Claim to Champion Diversity
As noted the other day
Sites with "Linux" in Their Name Cannot Slop and Retain Readers
if they write about "linux "(or "Linux") using LLMs they will be caught, then shunned
At Microsoft, the Silent Layoffs Impact Executives Also
Microsoft hid the real story of Helen Chiang
Linus Torvalds Defected to Enshittification
Linus Torvalds is betraying a generation of high(er) standards
Microsoft’s Spin About Mass Layoffs and Shutdowns: They "Never Should Have Existed"
Microsoft-sponsored spin
It's Slop
Maybe we'll exclude It's Slop from our curation. It's a Linux Foundation outpost of sorts, an apologist of sloppy code and plagiarism.
Intercontinental Brigading - Part XIV - Six Years of Learning Irish, But the Real Issue Was Microsoft-controlled 'Secure' (Restricted) Boot
Had I not opposed back doors in Linux, not of this would come about
Gemini Links 25/10/2026: Moana (2026) and OpenBSD Updates
Links for the day
The Netherlands Fast to Adopt GNU/Linux, "Market Share" Rises to Two-Digit Value (on Desktops/Laptops)
It peaked at around 20% yesterday
DST Still Needs to Get Abolished
Get rid of DST, efficiency will improve and systems will become more reliable
PHP2Shell as Paid-for FUD Campaign (Intended to Help Sell Slop and Fake "Market Value" of Slop Pushers)
PHP2Shell considered overhyped [...] Remember all the paid-for hype regarding Mythos? What happened to all that?
Microsoft Sort of Tried to Sell XBox Piecewise (Offloading Microsoft)
XBox is in a morbid state
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, October 24, 2026
IRC logs for Saturday, October 24, 2026
Gemini Links 24/10/2026: Arch Linux Journey and Amin Bandali's Priorities
Links for the day
Bluewashing as a Form of Silent Layoffs
IBM will continue to shed off loads of workers while its debt climbs
Turning 20 in 2 Weeks and Upcoming Network Maintenance
That ought not interrupt our anniversary
Microsoft Shutdowns Accelerating, More Shutdowns Revealed (Not Connected to Gaming)
Silent layoffs disguised as "voluntary" "exits"
Links 24/10/2026: Microsoft Blackmail and Lingering Unrest in France:
Links for the day
Gemini Links 24/10/2026: From Bendigo to Kerang, Enshittification of Radio and Music in the UK
Links for the day
Red Hat Sinks With the Blue (IBM) Ship
As IBM's debt continues to soar so do the silent layoffs
Linux is Not Controlled by Linus (Torvalds)
Torvalds has become "90% marketing hype"
The "No Pain No Gain" Expectations in Publishing
Sometimes truth hurts; but that does not mean it mustn't be told
Intercontinental Brigading - Part XIII - Censorship by All Means Available in a Continent So Far Away, as 'Secure' (Restricted, Restriction by Microsoft) Boot Has a Crisis of Legitimacy
it's about America controlling sites and computers everywhere
Links 24/10/2026: Oligarchs Already Buy US Elections, GAFAM Front Group "EFF" Speaks of "Vulnerability Apocalypse"
Links for the day
Gemini Links 24/10/2026: Automobile Differential Tire Movement, Samsung Washer Woe, and Slop Scraping
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, October 23, 2026
IRC logs for Friday, October 23, 2026