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09.28.19

LF Kool-Aid is Unhealthy to Linux

Posted in Free/Libre Software, GNU/Linux, IBM, Kernel, Marketing, Microsoft, OSDL, Red Hat at 3:33 am by Dr. Roy Schestowitz

The Linux Foundation (LF) business model, which revolves around marketing and openwashing, is draining the life out of Linux

LF Kool-Aid

Summary: Lack of devotion to Linux, the very thing that the LF is named after, is putting the project at peril; Linux is meanwhile, under the auspices of the LF and Microsoft GitHub, becoming IBM™ systemd®

HESITATION to publish this article can be attributed solely to largely speculative remarks about how Linus Torvalds thinks and feels. He has not spoken to me for a long time, though I don’t choose to interpret that as snobbery. I just don’t think he’s free to say as much as he did in the past (we corresponded even before the Linux Foundation existed).

Some time earlier this month (depending on one’s subscription/paywall status) I saw a photograph of Torvalds at LWN. I don’t see many photographs of him anymore even though I read Linux news all day long; he keeps a relatively low profile and he doesn’t make many public appearances any longer. The ‘face of Linux’ has changed. So anyway, earlier this month LWN published an article with the following photograph of Torvalds, who is only in his forties. I don’t want to ‘creep up’ and talk about his personal life, but this made me wonder if Torvalds even leaves the house much (he says he works in a bathrobe; he apparently exercises at home only, or so I’m led to assume because there’s a treadmill there); he looks older than he is in this photo. He looks/seems to have aged faster in recent years. Readers can judge for themselves. This is 2019:

Linus Torvalds 2019

5 years ago (famous picture, mirrored for comparative purposes):

Linus Torvalds 2014

Read the comments in LWN. “Is that really a photo of Torvalds on the left? Jesus, he looks like he has aged like, 20 years since 2012,” says the first comment.

“He’s not wearing glasses, looks like a very different person without them” was the unconvincing first reply. I saw him without eyeglasses many times before.

The next comment said, “bad photograph, perhaps, i saw him in 2018, he looked much younger” and immediately after that: “Was that before he took the politeness training break?”

This refers to the famous incident we’ll come to in a moment.

Out of 8 comments in total only a single comment (the one by Paul McKenney) isn’t about that photograph of Torvalds (and what it says about aging). So people were certainly taken aback.

I personally have a lot of respect for Torvalds. He’s a geek and he’s a hard-working person. Very hard-working. He typically releases Linux and its release candidates on a Sunday, sometimes even late at night or whilst on holiday. That’s dedication. It’s a 30-year (nearly 30) devotion.

Torvalds is in it for Linux.

Zemlin is in it for the money.

Microsoft is in it for sabotage.

“Zemlin is in it for the money.”The Linux Foundation is a facilitator of corporations’ power (including Microsoft’s). It may have outlived its usefulness (long ago). There’s also the IBM factor, which can give room for concern. In the 1980s we had RMS, FSF and his GNU project/manifesto. The 1990s saw media shifting all attention to Torvalds, the ‘new wunderkind’ (child prodigy) on the scene. IBM was happy to boost him as a poster child after he had made a kernel that went well with GNU (he said Linux was nothing professional like GNU). In the 2000s GNU was already ignored; “What’s that,” people might respond. “Oh….. You mean Linux!”

In the 2010s Red Hat was propping up systemd after the ‘Pulseaudio experiment’. It was introduced initially as just an init system (process number one or zero); from “nothing professional like Linux” it’s quickly turning into a replacement to most of Linux. The 2020s, in IBM’s vision (now that it owns Red Hat), might be an IBM-controlled system with very frequent releases of systemd to keep the competition always behind, always chasing IBM.

The LF has had virtually nothing to say about technical aspects and competitive aspects of the above. Nothing. It’s too busy doing what it does best: outsourcing projects to Microsoft (GitHub, where systemd too is hosted).

“Torvalds might not be in real control of the project he started almost 3 decades ago. Maybe he should consider picking his trademark and relocating elsewhere, as he did back in 2007.”Maybe it’s time to begrudgingly reach the conclusion that LF became another OSDL. A lot of people don’t know or don’t remember it, but OSDL was disbanded after it had been mostly abandoned by key Linux people. This is a matter of suppressed public record. They hated the OSDL and thought it went all wrong. It used terms like “IP” to sell services (article by John Oates), it wanted its own ‘GitHub’ (article by Ingrid Marson), it wanted Microsoft Office, and it was generally getting close to Microsoft. Sounds familiar? To quote Slashdot: “Martin Taylor, Microsoft’s general manager of platform strategy, declined to comment on the specifics of what was discussed when he met with OSDL’s CEO Stuart Cohen, only to say that they met.”

Readers have long told us that Torvalds went sort of silent or at least quiet after serving some time in the ‘penalty box’ one year ago (due to a media lynch akin to that which ousted Richard Stallman; he’s being pressured to be more 'corporate' (a 'socially-engineered' Torvalds), never use strong words, or else risk ousting). Judging by the photo above (it’s public), he might not be all that happy either. Torvalds might not be in real control of the project he started almost 3 decades ago. Maybe he should consider picking his trademark and relocating elsewhere, as he did back in 2007. Jim Zemlin and his corporate friends can carry on running their PR agency under a different name. Maybe they’ll even be asked, belatedly, to pay their taxes (if the IRS reassesses their status). “Not under my name…”

09.26.19

Openwashing and Microsoft Apologists’ Club

Posted in Deception, GNU/Linux, Marketing at 8:25 pm by Dr. Roy Schestowitz

They’re ‘coming out’

SJVN and Swapnil

Summary: The ‘nonprofit’ PR agency whose biggest asset is the “Linux” trademark keeps misrepresenting Linux and misusing the name associated with GNU/Linux (and a lot of Free software that runs on top of it)

OVER the past few days we’ve posted a number of articles about the Linux Foundation, demonstrating just how corrupt it gradually became. It’s just an openwashing/PR operation that misuses the “Linux” trademark. Whose agenda is served by it?

Hours ago we saw this article referring in the headline to the Linux Foundation as just “Linux”. To quote: “Edge computing is one of the latest hypes in today’s tech world. As most cloud computing is managed by centralized big data centers that are owned by Amazon or IBM, the problem is that these data warehouses are located fare from the customer that uses them. Edge computing is touted as a solution to this problem by distributing computing power at the “edges” of the network, which would be physically much closer to the user.”

“They’re being assigned (and paid) to spread lies.”This is not about “Linux”; but the Linux Foundation was basically paid for PR services it offers to IOTA. It’s marketing.

Media has sadly taken a turn for the worse; in Twitter we saw people registering complaints, seeing that the Linux Foundation now literally sells tweets (which is in violation of the terms of service in Twitter). It’s important to identify and watch the misinformation agents of the Linux Foundation because not all of them work directly with the agency disguised as foundation. They’re being assigned (and paid) to spread lies.

09.25.19

Time to Rename the Linux Foundation’s Linux.com and Maybe Call it Linux.NET

Posted in Deception, GNU/Linux, Kernel, Marketing, Microsoft at 4:19 am by Dr. Roy Schestowitz

Publicity rights (or personality)

Publicity rights

Summary: The “Linux Foundation” has nothing to do with Linux anymore; it’s just an opportunistic and tax-exempt marketing agency looking to squeeze bucks out of the Linux trademark of Linus Torvalds

THE Linux Foundation is killing the Linux brand. It’s misusing it or “lending” it to things that have nothing to do with Linux. Similarly, as an associate of ours put it this morning, Forbes has, as recently as yesterday, resorted to “brand dilution, “open-source” vs “open source”, OSI is too quiet…”

I’ve pointed this out to OSI; but they rarely respond when I raise such concerns or register complaints with them. From the article’s summary: “Open-source relies on collaboration between contributors and companies – but profits make things more difficult. Part one of two.”

“The Linux Foundation is killing the Linux brand. It’s misusing it or “lending” it to things that have nothing to do with Linux.”Notice they’re not even speaking about code! This is pure openwashing.

Yesterday we wrote about how Zemlin’s PAC had been selling (or licensing) the “Linux” brand to dying/unpopular projects (The Corporate Linux Foundation [LF as Agent of Microsoft and Other Serial GPL Violators]”) while outsourcing almost everything to Microsoft. Thomas B. Rücker wrote in response that “LF is an industry association and pay-for-play is their raison-d’etre. At some point it was supposedly ‘just’ about paying Linus, but those days are *long* gone. A lot of the projects that get labeled “LF project”, there’s a vendor paying for this fronting. They’ve been doing this for years. I’ve seen this first hand and was privy to meetings.”

Someone has just pointed out this article to us. It’s about “LF Edge” and it says: “Two open-source foundations – IOTA Foundation working in the sphere of blockchain and the open-source Linux Foundation have come together for Edge computing, specifically the LF Edge.”

“What other ‘snake oil’ is the Linux Foundation willing to be associated with?”What does that have to do with Linux? The Corporate Linux Foundation doubles down on marketing as a business model, misusing the “Linux” brand for quick profit (never mind the dilution of the brand). A few hours ago this site published news entitled “IOTA {MIOTA} Foundation teams up with Linux; may facilitate mainstream interest” (got that? It’s about brand recognition, right?)

Nonsensical sites such as these aren’t even about Linux. To quote the summary: “IOTA is ranked at #16 above Dash but underneath Huobi Token in the market. The price declined at a rate of 11.73% in the course…”

“As for the site known as Linux.com? Forget about it. It’s ‘sold’…”What other ‘snake oil’ is the Linux Foundation willing to be associated with?

As we noted over the weekend, corporations are taking over both “Open Source” and “Linux” (their identity); Microsoft now pays people to relay the lie that Microsoft is authority or commands its competition. As for the site known as Linux.com? Forget about it. It’s ‘sold’… its soul is sold because all editors and writers got fired back in April; all that’s left is a Microsoft-friendly stenographer.

“And now we have a so-called ‘Linux’ Foundation which does more or less the same (you must create an account with Microsoft to participate in “LF” projects) while its news site, Linux.com, promotes .NET.”Welcome to Linux.com? No. Should we call it Linux.NET? Seems reasonable in light of this latest story from Swapnil (“AWS Joins the .NET Foundation”). Whose agenda is being served here? What does that even have to do with Linux?

Need we mention again how the ‘Linux’ Foundation outsources pretty much everything to Microsoft? The code is hosted by a proprietary software platform called GitHub and check out what Pete Zaitcev (Linux developer) published only hours ago:

A job at LinkedIn [owned by Microsoft] in my area includes the following instruction statement:

Don’t apply if you can’t really write code and don’t have a github profile. This is a job for an expert level coder.

I remember the simpler times when LWN authors fretted about the SourceForge monopoly capturing all FLOSS projects.

P.S. For the record, I do have a profile at Github. It is required in order to contribute to RDO, because it is the only way to login in their Gerrit and submit patches for review. Ironically, Fedora offers a single sign-on with FAS and RDO is a Red Hat sponsored project, but nope — it’s easier to force contributors into Github.

We previously covered examples where sponsorship or invitation to events was limited only to those with a GitHub account, i.e. those imprisoned by proprietary software of Microsoft. It’s totally absurd. And now we have a so-called ‘Linux’ Foundation which does more or less the same (you must create an account with Microsoft to participate in “LF” projects) while its news site, Linux.com, promotes .NET.

09.12.19

Coverage for Sponsors: What the Linux Foundation Does is Indistinguishable From Marketing Agencies’ Functions

Posted in GNU/Linux, Kernel, Marketing at 7:04 am by Dr. Roy Schestowitz

“Lie and spy” – surely the steward of the Linux trademark could do better than that!

Pike place market

Summary: The marketing agency that controls the name “Linux” is hardly showing any interest in technology or in journalism; it’s just buying media coverage for sponsors and this is what it boils down to for the most part (at great expense)

THE Linux Foundation (LF) Inc. — a tax-exempt PR firm that sells media coverage — is ‘on a roll’…

An LF event has just kicked off (big money!), Cloud Foundry Summit. Its ‘media operatives’ are at this event, based on puff pieces and tweets.

“An event has just kicked off (big money!), Cloud Foundry Summit.”A day later, after this press release from LF Swapnil and other media operatives of the Foundation produce puff pieces based on this press release. It’s all bought and paid for.

“If proprietary software companies pay them, they’ll cheers for them.”This thing they call “reactive foundation” is more openwashing of surveillance, so it’s hardly surprising to see Swapnil and other Linux Foundation-connected sites such as DevOps.com participating. A day earlier these LF partners smeared FOSS as usual (this is their business model; they also do it for the LF’s client Snyk) and we’re not even surprised anymore. If proprietary software companies pay them, they’ll cheers for them. But FOSS? No. Nicht. In fact, they actively attack FOSS, as we noted yesterday morning.

As a side note, Linux.com (now edited only by Swapnil) has malware in all of its pages now. Google Analytics (JavaScript spyware, proprietary software) is being run on the client side of all visitors. But again, this is what you expect from a GAFAM-sponsored ‘Linux’ Foundation. In fact, the same is true for Swapnil’s personal site (malware in all of its pages).

“Suffice to say, there are underlying technical and legal reasons to avoid GAFAM. Not just moral arguments.”Go ahead and try to lecture these people on freedom. They treat freedom as a disease or a form of radicalism because it doesn’t pay their bills. They take money from freedom-hostile companies to buy positive media coverage for them. LF just sets up the platforms and “media kits”.

Suffice to say, there are underlying technical and legal reasons to avoid GAFAM. Not just moral arguments.

Corporate media, however, having received funding from proprietary software monopolies (through proxies like LF), tries to distract us from all that. Because a lot of today’s media is corrupt; it’s paid to do this. LF is an intermediately or facilitator.

09.11.19

Web Site Called Linux.com Still Exists Only or Mostly to Promote Anti-Linux Firms and Openwashing

Posted in Deception, Free/Libre Software, FUD, GNU/Linux, Marketing, Microsoft at 5:12 am by Dr. Roy Schestowitz

Snyk is an anti-FOSS company (or snake), but the Web site called Linux.com is promoting it

Snyk, Microsoft and Swapnil

Summary: As the Linux Foundation transitions into the Public Relations (PR) industry/domain we should accept if not expect Linux.com to become an extension of PR business models; the old Linux.com is long gone (all staff fired)

THE silence surrounding the layoffs in Linux.com (all staff writers and all editors fired) is rather mysterious, especially when one compares that to outpouring eulogies for Linux Journal (for the second time in about two years because it got ‘bailed out’ the first time). Do people not care about Linux.com? It has been around for over 2 decades, as a news source for nearly 2 decades (compared to 25 years of Linux Journal). Why was Techrights the only site/blog that mentioned these layoffs (which were totally not necessary)? That very much resembles what happened to European Patent Office (EPO) coverage. What compels people to not take note of totally noteworthy and newsworthy events?

Linux.com passed through some hands over the years. We chronicled that in some screenshots extracted from the Wayback Machine. It was around the time we published The 'New' Linux.com Sometimes Feels Like a Microsoft Promotion Site.

The shift in focus is hardly surprising. Might even say it was “well overdue” or “just a matter of time…” (like removal of any remnants of “community” from the Linux Foundation).

“The shift in focus is hardly surprising.”Remember that it was only in ~2000 (i.e. 9 years after Linux became known or came out to the public), based on publicly-accessible interviews, that Jim Zemlin ‘discovered’ this thing called “Linux” (never mind GNU; it had already been ‘erased’ from history after years of revisionism).

No, he didn’t actually use it.

He’s a marketing person.

He discovered “Linux” was hot and as a marketing person (people who look for ‘buzz’) he decided to exploit the brand.

Zemlin isn’t technical, by his very own admission (made upfront in an interview with Swapnil; he doesn’t want to be asked technical questions); he has been quiet and has been keeping a low profile lately; not hard to guess why…

Zemlin just leveraged the “Linux” trademark to create his “marketing firm”; the site of Zemlin’s firm now makes it very clear that this thing called “Linux” Foundation isn’t about Linux anymore. He also consults non-Linux companies ‘on the side’.

“Zemlin just leveraged the “Linux” trademark to create his “marketing firm”; the site of Zemlin’s firm now makes it very clear that this thing called “Linux” Foundation isn’t about Linux anymore. He also consults non-Linux companies ‘on the side’.”“Seems Black Duck FUD against copyleft has found a new home at Linux Foundation,” Simon Phipps wrote two and a half years ago (it was already getting that bad), referring to a Microsoft-connected firm similar to Snyk. Snyk and Black Duck are both connected to Microsoft. They’re also connected to the Linux Foundation and the sole editor of Linux.com (see screenshot at the top). This sort of selection of editor is a perfect fit for Linux Foundation sponsors such as VMware and Microsoft, which he's openwashing and whitewashing (reputation laundering). Hardly surprising that after firing all the site’s staff — people who actually promote and use GNU/Linux — they’d put such a person in charge to dish links (sometimes to his own Web site or Microsoft’s sites).

Look at Linux.com right now. Top of page? There’s a special feature… linking to a Microsoft PR agent in ZDNet, connecting Stallman to Microsoft. Why was this put at the very top? My wife and I remember when the site used to be about Linux (like the name of the site and the domain name); we fondly followed this site as a source of news for many years. The wife says it would be better to just suspend or shut down Linux.com than to run it like that. The site actually used to be about GNU/Linux. It’s sad to say this, but Linux.com does more against Linux than for it (archives of the site, i.e. old articles, notwithstanding or not accounted for).

“It’s sad to say this, but Linux.com does more against Linux than for it (archives of the site, i.e. old articles, notwithstanding or not accounted for).”We’re meanwhile concerned about the openwashing site of Swapnil. That site is copy-pasting-editing press releases to manufacture fake ‘articles’ (example from last night; compare text to this press release; another article from last night was entitled “Red Hat Quay 3.1 Features Repository Mirroring”; it’s just ‘copypasta’ of a press release, mildly edited to make this fake ‘article’ seem original).

This amounts to integrity zero. Just what’s expected from a courier of Jim Zemlin and his openwashing PAC (essentially a tax-exempt PR firm). If they had lost their tax status (having become something else over the past decade), Big Sponsors like Microsoft and VMware would have to increase their ‘contributions’ (lobbying, buying seats etc.), right?

Linux.com after all staff got fired is not a news site. They link to openwashing press release (example from last night) and won’t produce original articles…

A salad of ‘marketeering’ nonsense. How shallow. This is what’s killing genuine journalism.

“A salad of ‘marketeering’ nonsense.”Swapnil’s site is a PR and ‘copypasta’ mill… which sometimes receives links (by Swapnil himself) in Linux.com. Last night Swapnil promoted a Microsoft proxy that attacks Linux. In Linux.com as if the site is an enemy of Linux and ally of Linux enemies. It linked to a puff piece from Globes (financial press in the firm’s country). His site then prepared some ‘PR’ for them in his Web site; so did some other media sites, e.g. [1, 2] (readers alerted us about these promotions of a FUD firm, with “open source” in the headline).

GNU/Linux advocates, users and developers ought to feel very much entitled to be furious at the “Linux” Foundation, which is misrepresentation of their interests… for a profit. This same so-called ‘Linux’ Foundation works against the licence of Linux and outsources lots of stuff to Microsoft (GitHub). One day GitHub will shut down (it’s inevitable) and many developers will lose ‘their’ platform against their will.

09.10.19

Microsoft Uses the Word “Linux” to Promote Privacy-Infringing Proprietary Software and Spread FUD

Posted in Deception, FUD, GNU/Linux, Kernel, Marketing, Microsoft at 12:30 am by Dr. Roy Schestowitz

Promises to give malicious software to GNU/Linux are just a PR stunt and opportunism

Linux malware: is it so hard to get it right?
Reference: “Linux malware: is it so hard to get it right?” (article by Sam Varghese about typical and routine misinformation from Catalin Cimpanu, whom ZDNet hired to attack Linux in intellectually-dishonest ways)

Summary: The discussion about “Linux” is being saturated if not replaced by misinformation and marketing of Linux’s competition — owing largely to googlebombing tactics that the Linux Foundation participates in rather than tackle

THE word or the name “Linux” is losing its value; it gets associated with the very competition of Linux (what’s inherently antithetical to it) and with lots of negative things, such as “ransom”. This is all very much deliberate; internal Microsoft documents reveal this to be part of the company’s strategy — a fact that does not seem to bother the Linux Foundation, guardian of the trademark “Linux” (nowadays the brand is already being hijacked by a drag queen singer, but that’s another issue and we don’t want to add links*).

“Their writer whom they hired from Bleeping Computer (which was already a notorious site at the time because of intentional FUD) calls unrelated-to-Linux issues “Linux” and spreads such FUD regularly.”There might be enforcement, but we’re not seeing evidence of it.

Security FUD Every Day

On the issue of security (negative press) we wrote as recently as yesterday. ZDNet plays a considerable role in this; it’s owned by CBS, which is paid by Microsoft. Their writer whom they hired from Bleeping Computer (which was already a notorious site at the time because of intentional FUD) calls unrelated-to-Linux issues “Linux” and spreads such FUD regularly. Unskilled writers copy that troll from ZDNet (last night we saw “New ransomware strain appears to target Linux web servers” — the fourth such article that parrots ZDNet; here’s another with “Linux” in the headline). There was a similar article about Exim a few days ago. This started at the anti-FOSS propaganda site ZDNet and our latest Daily Links include this. It “repeats the FUD headline from ZDNet’s Bleeping Computer hire,” as we noted last night, but “no server is known to have been compromised by this yet. They dramatise this.”

“…ZDNet constantly bombards “Linux” with all this negative publicity and then spreads that elsewhere; even if Linux itself isn’t at fault (sometimes it’s down to weak passwords or some piece of software that can run on top of GNU/Linux, just like Photoshop can run on Windows).”Does the Foundation have no plan to rebut these things? First of all, Exim doesn’t run on GNU/Linux or “Linux” per se; it runs on lots of environments and it is not part of “Linux” (or even GNU). But ZDNet constantly bombards “Linux” with all this negative publicity and then spreads that elsewhere; even if Linux itself isn’t at fault (sometimes it’s down to weak passwords or some piece of software that can run on top of GNU/Linux, just like Photoshop can run on Windows).

Linux is Microsoft

Yesterday afternoon we saw a Microsoft propaganda (PR) site Windows Central publishing this article: “It’s official: Microsoft Teams is coming to Linux”

“Does the Foundation have no plan to rebut these things?”Well, “is coming to Linux” is not even “has come to Linux” (that will be another googlebombing opportunity, some time in the future).

As a side note, we saw almost identical reports back in summer. So it’s not even news!

This is what currently dominates news feeds about “Linux” — starting with a site called Windows Central about NSA surveillance and proprietary software from Microsoft. It’s about mere intent. That’s all. That’s also just what GNU/Linux users get away from. It’s a deterrent; it’s off-putting.

Calling oneself “open” for porting proprietary software with Microsoft surveillance to another platform is laughable.

That’s merely spreading non-open things, which makes them worse.

Phoronix wrote moments later: “Microsoft Teams Is Coming To Linux”

“Calling oneself “open” for porting proprietary software with Microsoft surveillance to another platform is laughable.”As if this is what GNU/Linux users actually wanted or needed…

Then joined Softpedia News (Marius Nestor) and Microsoft (Mary Jo Foley) at ZDNet, Microsoft’s longtime propaganda mill (there are payments involved) along with other Microsoft-connected sites.

Once again you search for “Linux” news and all you get is proprietary software with Microsoft surveillance in the results.

Linux Foundation Part of the Problem

“With Microsoft spamming about “Linux” maybe there is a matter of trademark dilution or similar risks,” one person told us. Other people do notice.

“What is the Linux Foundation good for if it won’t even bother with the most basic trademark protections?”“You’ve pointed out something similar for Open Source,” the person continued, “even though it is not a trademark. IIRC Bruce Perens tried but was denied, which can work to everyone’s advantage when making bids for government contracts.”

In the case of Open Source we call that “openwashing” and at times we’ve also spoken of “Linuxwashing” (falsely associating oneself with Linux).

“Back to Linux,” the person concluded, “could/would/should Linus drop the LF [Linux Foundation] and take his code and his trademarks elsewhere? He wouldn’t do it himself, but if someone at the top did the leg work, I expect he might consider it.”

What is the Linux Foundation good for if it won’t even bother with the most basic trademark protections? Additionally, look what it did to Linux.com (after firing all the staff back in April). It sometimes feels like it’s more about Microsoft and proprietary software than about Linux.
____
* In recent months and as recently as days ago articles showed up in the news about a singer who goes by the name “Linux” (and promotes self by “Linux”). That has nothing at all to do with Linux, the kernel, and this likely merits trademark enforcement.

09.09.19

The Linux Foundation is a Tax-Exempt PR Firm With Glorified Trademark

Posted in Deception, Free/Libre Software, Marketing, Microsoft at 5:27 am by Dr. Roy Schestowitz

There’s often a misunderstanding because there’s “Linux” in the name Linux Foundation

Jono Bacon tweet
From the sponsor prospectus here

Summary: The decline of the Linux Foundation (as a credible group) means its substitution of technical staff with mindless parrots who spread lies for corporate sponsors (for a fee)

LAST week we began refactoring our Daily Links template so as to better suit topics we cover. Here at Techrights we shall soon be moving the Linux Foundation out of its (nested) Linux section because ~90% of the time this front group says and does things which have nothing at all to do with Linux. Today’s Linux Foundation, to put it quite bluntly, is a tax-exempt PR firm with a glorified trademark. Its sole aspiration is increase of revenue by all means possible.

It’s really sad and it is also worrying. The Linux Foundation has become little more than GitHub outsourcing services. That’s what it does on the ‘technical’ side, advocacy aside (advocacy like "Open Source loves Microsoft")…

“If you want openwashing, we’ll build something on a Microsoft proprietary software platform (GitHub is proprietary, in NSA PRISM)…”

“The Linux Foundation has become little more than GitHub outsourcing services.”That’s one of the main propositions of today’s Linux Foundation. It wasn’t always like that.

After sacking all Linux.com writers and editors back in April (notice how nobody in the media covered that) the Linux Foundation remains nothing but a PR agency. No journalists, just PR people. The sole editor of Linux.com proudly describes himself as “filmmaker”…

But he never made a single film!

So he’s not a filmmaker but a liar. “Vlogger” at best…

He is trying to attract as ‘clients’ people who want a “vlogger” with a channel in YouTube (like SiliconANGLE theCUBE). That’s just PR. “Guy with a camera…”

And Jono Bacon has once again unmasked himself (a few hours ago) as a marketing guy.

“Previously running marketing at EMC and Box, Whit has also advised numerous of companies…”

“He is trying to attract as ‘clients’ people who want a “vlogger” with a channel in YouTube (like SiliconANGLE theCUBE).”Bloody hell, Jono…

How much do they pay you per PR post? Any more than the thousands of dollars they pay for a tweet (see image at the top; it’s from the Linux Foundation’s brochure).

The sad thing is that Planet Ubuntu now amplifies marketing from Jono Bacon and his “clients”, even stuff that has nothing to do with GNU, Linux, Ubuntu or even FOSS.

What have you become, Jono?

The openwashing industry won’t call itself that (what it really is); watch out for groups, firms, companies or ‘trade groups’ whose income/revenue source is something like “consulting” or “sponsorship”; they’re not charities and there’s expectation of something in return. Bill Gates does it too.

“The openwashing industry won’t call itself that (what it really is); watch out for groups, firms, companies or ‘trade groups’ whose income/revenue source is something like “consulting” or “sponsorship”; they’re not charities and there’s expectation of something in return.”Openwashing by such large monopolies of proprietary software (and NSA collaborators) seems to be helping these monopolies recruit opportunistic defectors, who then become their moles. Even if they’re desperate for money, that doesn’t make a good excuse.

One reader has sent us this old article by Bob Weinstein. “You may be working for a corporate cult,” the headline warns. In a sense, this is what this foundation of Jim Zemlin became and we know who is worshiped.

09.02.19

Openwashing Report: Buzzwords for Lock-in Are Getting Out of Hand and It’s Not Funny

Posted in Deception, Free/Libre Software, Marketing at 11:28 pm by Dr. Roy Schestowitz

Amusing only for marketing departments, which don’t understand technical issues and probably cannot properly and coherently define even their own catchphrases

Weekly openwashing report

Summary: We now have “serverless 2.0″; never mind if “serverless” is a meaningless and outright misleading buzzword, which never made any sense in the first place

THE outsourcing of computing (sometimes known as “clown computing” or “cloud computing”) is a very major headache. It’s taking us back to the days of mainframes and rental thereof. We’re back to buying “computer time” instead of actual computers. But it gets yet worse. It gets worse over time.

Nowadays there are far more press releases and articles about “cloud” than about “servers” or about “Open Source”. We know roughly why; we know who pushes the media in that direction. We know who stands to gain. So they engage in ‘openwashing’ along with ‘cloudwashing’, trying to associate one with the other and hyping that up; it’s… hip! Does ‘the cloud’ have some Open Source somewhere in the stack? Then call it “open”. Call it “native”. Or “private”. You don’t own it, you certainly do not control it, but whatever…

“We’re back to buying “computer time” instead of actual computers.”Another new press release shows some classic (but not classy) openwashing with buzzwords like "serverless". It speaks of “Open Source Project CloudState” and more puff pieces from Ron Miller would tell us that “CloudState, a new open-source project from Lightbend, wants to change that by moving beyond functions.”

Beyond functions (FaaS, aka “serverless”)?

Buzzword 2.0. Oh wait….

How about “serverless 2.0″?

“Nowadays there are far more press releases and articles about “cloud” than about “servers” or about “Open Source”.”Apparently that’s a real thing now!

“Open-source serverless framework wants to pave the way towards serverless 2.0,” says this headline. “Lightbend has launched a new open-source serverless framework to take on the next generation of serverless. CloudState aims to go beyond the normal stateless functions most serverless initiatives take on today,” SD Times wrote.

So outsourcing not only your servers but also your pertinent services (or ‘micro’ services, typically a fancy word for daemons) to some other companies is so very “2.0″…

All this surveillance and vendor lock-in enjoys openwashing from an IDG site, InfoWorld. The other day we saw “7 open-source tools that make AWS Lambda better” (this is a trap as dangerous as it gets!).

“So outsourcing not only your servers but also your pertinent services (or ‘micro’ services, typically a fancy word for daemons) to some other companies is so very “2.0″…”Mac Asay has apparently just joined Amazon and he says “Lock-in can’t be avoided” in this new headline. Just months after shilling for AWS and making excuses for their gross misuse of Free software and hijacking of projects (made proprietary behind ‘the cloud’) he now works for AWS. If one starts with defeatism (“Lock-in can’t be avoided”) and then promotes openwashing and faked “open”, i.e. proprietary software traps marketed as “open” or “community”, what can one conclude?

And as a side note, Private Equity Wire has this article where an “AWS Advanced Consulting Partner” is being framed “open source specialist” (in the headline).

As if nothing says “Open Source”… like AWS! AWS is proprietary software.

Over a decade ago when I was an online pal of Asay he still promoted the GPL and spoke against vendor lock-in. He himself has just recalled: “Back in 2000 I worked for an open source embedded Linux vendor, Lineo. We talked about using Linux to avoid vendor lock-in. A few years later, I was at a different open source vendor (Alfresco), still talking about open source as a tonic for lock-in. For nearly 20 years I worked for open source and proprietary companies, but lock-in was never far from the conversation, no matter the vendor.”

“Don’t ever let that become acceptable as that would be the end of Software Freedom. “Days ago he asked: “Why doesn’t anyone weep for Docker?”

Nothing to weep for, as they fired the founder, befriended Microsoft, and they also adopted proprietary software business models (the ‘CE’ trick). Notice that part which says “Disclosure: I am an employee of AWS.” It must have happened this past summer, maybe weeks ago.

The main point here, buzzwords are being phased in, Open Source is being made proprietary in ‘the cloud’, and companies such as Amazon hire voices that make it come across as “acceptable”. Don’t ever let that become acceptable as that would be the end of Software Freedom.

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