Gimmicks and marketing won’t save Windows
Summary: Ongoing propaganda about Vista 10, ‘cloud’, and other buzzwords or brands are put in perspective
“Vista 10″ (or Windows 10, as Microsoft prefers to call it) is marketing propaganda and very little beyond that. Microsoft can afford to bribe a lot of news sites (‘incentivising’ as they might put it), offering favours in exchange for PR. We see a LOT of PR right now. Microsoft’s “PR guys and gals [are] working overtime writing press releases, which Internet news sites are posting,” wrote Christine Hall. We recently wrote about the Microsoft copywriters (writing propaganda pieces for Microsoft, to be carefully spread through the media) and the famous lie of 'free' Vista 10. Hall writes that facts notwithstanding, it “hasn’t stopped the PR guys and gals from working overtime writing press releases, which Internet news sites are posting while wondering aloud if Windows 10 will be enough to “save” the PC, and coming to the conclusion that if Windows can’t do it, then it can’t be done. They reach this conclusion with nary a whisper about ChromeOS, which is cleaning Redmond’s clock on the laptop — and with even less being said about traditional Linux.”
“Prepare for an increasingly GNU/Linux-dominated world, not just in mobile, embedded systems, and servers.”GNU/Linux can do just fine on the desktop, but Web sites and services are becoming more mobile-friendly over time. In turn, more people choose to access data/services/programs through portable devices with relatively small (touch)screens.
Overwhelming press-aided propaganda (at critical times) has had people talk about Vista 10 delusions rather than pay attention to sinking Windows profits. Windows was never sold, but it was certainly stolen. Proprietary software is rented, not sold; Bill Gates pinched early operating system (OS) code from the garbage can. “In my case,” Bill Gates once explained, “I went to the garbage cans at the Computer Science Center and I fished out listings of their operating systems.”
In a later article Christine Hall wrote: “If you believe what you read, which isn’t always a good idea, Nadella & Company is good with the fact that Windows’ market share is shrinking and the company is more than willing to share market space with others, like OS X, Chrome OS, and presumably Linux. The common knowledge is that the folks in Redmond have come to accept the future and understand that Windows will no longer continue being the cash cow on which an empire was built. Microsoft, going forward, will be more humble than it was in the past and will be leaving it’s plans for world domination behind.”
Prepare for an increasingly GNU/Linux-dominated world, not just in mobile, embedded systems, and servers. █
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So Windows is “free”? People will believe it’s true if it’s repeated often enough.
“Just because something isn’t a lie does not mean that it isn’t deceptive. A liar knows that he is a liar, but one who speaks mere portions of truth in order to deceive is a craftsman of destruction.”
― Criss Jami
“I’m not upset that you lied to me, I’m upset that from now on I can’t believe you.”
― Friedrich Nietzsche
“If you tell the truth, you don’t have to remember anything.”
― Mark Twain
“A truth that’s told with bad intent beats all the lies you can invent.”
― William Blake
Summary: In a desperate effort to beat operating systems that are Free (libre) and free (gratis), such as GNU/Linux or Android, Microsoft shores up the illusion of ‘free’ (gratis) Windows
SINCE the very beginning of this year Microsoft has been lying about the cost of Vista 10, usually by proxy, by deceiving the press or working with the press to mislead the public.
The terms “free” and “Windows” (sometimes in conjunction) are still being floated in news headlines so as to mislead. Vista 10 is not free, it’s just “marketing”, as Microsoft itself says. Here is a new example which contradicts prior statements. The title says “Pirates will be able to upgrade to a pirated copy of Windows 10 for free,” despite prior refutations.
“Anything to keep them from upgrading to GNU/Linux,” wrote iophk, who alludes to old reports such as “If You’re Going To Steal Software, Steal From Us: Microsoft Exec” or even Bill Gates’ own statement which went like this: “And as long as they’re going to steal it, we want them to steal ours.”
Well, surely because GNU/Linux is more evil than “theft” [sic], at least to Microsoft.
Microsoft calling Vista 10 “10″ (there’s no number 9) makes as much sense as Canonical calling the next Ubuntu “17.10″ in order to make it seem or sound more futuristic (a year ahead of the rest). Vista 10 is not a new operating system, it is new branding with a new marketing strategy that includes false claims that it is “free” (because Vista 8 did so badly and people actively avoided it).
The Microsoft-occupied tabloid ZDNet pays lip service to Vista 10 in this new article about Vista 10. It quotes so-called ‘analysts’ from firms that Microsoft paid to advertise Vista (IDC for instance), including the Gartner Group, which said that Windows Vista would be great and is already lying about the cost Vista 10 (some Gartner staff comes from Microsoft.
Watch out and be careful of articles that claim Vista 10 to be “free”. It’s a misleading case of “marketing”, as Microsoft itself explained to its own shareholders/investors in its latest SEC filings. When Microsoft bribed authorities in Nigeria (to drop a GNU/Linux deal with Mandriva) its spokespeople called it “marketing help”, so we know what Microsoft means by “marketing”. █
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Summary: Vista 10 is still being marketed using lies and Microsoft may be going down the same route as Nokia
Microsoft’s Vista 10 is a PR/branding sham (even the number “10″ is a dead give-away) that will fail just like its predecessors, warn several investment sites these days. Microsoft said to its investors that claims about Vista 10 being 'free' were just "marketing" after it had repeatedly lied about it. The ‘free’ Windows lie is making a comeback in recent days. “More hype” is what a reader of ours called it, perhaps aiming to push the perception of Windows being free (feeling rather than fact). “Windows 10 could drag the company right back into the dark ages,” wrote one investment site, adding: “If Citigroup’s Walter Pritchard and Steven Rogers are right, in order to grow Microsoft needs to be careful with Windows 10, and investors need to observe closely to ensure that the company isn’t going to fire another Nokia-fueled volley at consumers.”
Microsoft killed Nokia by saddling its products with Windows and there are more job cuts reported at Nokia right now. To quote some Microsoft-friendly Finnish press, with former Microsoft staff (often overlooking the role of Microsoft in Nokia’s demise): “Nokia is launching redundancy talks in its Nokia Technologies business group. The Espoo-based company has not specified how many jobs may be lost. Some 650 people work at Nokia’s research and development unit, most of them in Finland.”
Any company still considering a Windows strategy rather than an Android or GNU/Linux strategy should take a good look at Nokia. █
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Microsoft cannot compete with zero-cost Free/libre software anymore
Summary: Microsoft is failing to convince people to ‘upgrade’ Windows, whereupon business models are being altered and migration to Linux-based platforms (like Android) continues uninterrupted
WHILE Microsoft-connected media like the BBC persists with Microsoft propaganda like this nonsense or this one puff piece (a couple among several articles we found, all singing along the lines of Vista 10 being the last version of Windows), it is becoming abundantly clear that the era of Windows is ending. People refuse to adopt the latest versions of Windows, so now comes spin like this: “Reiterating the company’s “Windows as a service” philosophy, Nixon said the firm is planning no new OS version launches in the future. “Right now we’re releasing Windows 10, and because Windows 10 is the last version of Windows, we’re all still working on Windows 10,” he added.”
The name Nixon is just so perfect here. Trust Nixon.
Vista 8 was so bad (worse than ME and Vista in terms of adoption) that only a fool would think Vista 10 can change that. Remember that hype/PR ahead of Vista 8; it’s all promises and bribed-for reviews. Several years after Vista 8 came out there is still a rush towards an operating system more than half a decade old (Vista 7) or some variants of GNU/Linux. The largest branches of the British government are still struggling with a 14-year-old version of Windows and refuse to move on with the upgrade treadmill. See this new report which says: “UK government departments still running Windows XP are now doing so entirely on their own. A framework support agreement between the Crown and Microsoft guaranteeing the release of special security patches for PCs still on Windows XP has ended after one year. That deal – revealed here – expired on April 14 and it’s been decided it will not be rolled into a second year, Microsoft has told The Reg.”
For Microsoft it has become impossible to charge for Windows and expect to gain at the expense of GNU/Linux, Android, etc. Now, as Pogson put it, they need to compete on price. “No longer will the price be hidden,” he wrote. “Consumers who can do the maths will seek alternatives if for no other reason than comparison shopping. GNU/Linux will prevail because there’s no OS out there that gives as great a service for $0 as GNU/Linux. Amen.”
The “PC” is dying based on figures that are derived from sales and Google, whose flagship platform (Android) now commands the lion’s share of the mobile market, says that mobile search tops desktop “Google says that more people now use Google Search on mobile devices than they do on desktops,” to quote just one report. The delusion that Windows will always be around and be used by a majority is a sort of paid propaganda Microsoft still relies on. █
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Kicking a dead horse no more
Summary: Time for the Establishment in the UK to abandon the out-of-support Windows XP (from 2001) and join the next generation of computing, which increasingly revolves around GNU/Linux and Free/libre software, supported by truly British companies
“Windows 8 market share grows just 2.5 percent in year since Windows XP’s demise,” says this new report from the British media, which bases its claim on Microsoft-friendly or Windows-centric sites (these are the sites that relinquish their logs and betray visitors’ privacy). Windows “XP use takes the biggest dip to 15.93, down just over one percent,” it says, showing that Vista 8 is not being adopted despite being the latest version of Windows.
“Pirate Party UK (PPUK) is probably the only political party that would actively promote GNU/Linux if it got elected or at least earned some seats.”Microsoft is clearly in a state of crisis as governments refuse to adopt Vista 8. Some parts of the British government are still clinging on to Windows XP (as foolish and irresponsible as that is); we recently wrote about the Met and about the NHS. Now it turns out that “Windows XP support deal [is] not renewed by [the British] government, which is an important step. They should migrate to GNU/Linux because currently they waste about ~$10,000 per Windows desktop per year, according to some estimates. Surely GNU/Linux can be both cheaper and more secure than that, but the cited article spins that in an alarmist fashion to make it sound as though the British government has no choice but to pay Microsoft some more. “The government has not renewed its £5.5m Windows XP support deal with Microsoft,” it says, “despite thousands of computers across Whitehall still running the ancient software, leaving them wide open to cyber attacks.”
“No. Use of Windows itself leaves PCs open to attack,” iophk remarked about it. Right now they should move to GNU/Linux, which is becoming a standard not just in the server room but also in devices such as phones and tablets. Large OEMs in the UK now distribute laptops with GNU/Linux preinstalled and supported.
Ignore the Microsoft propaganda which seeks to make the only choice a choice between versions of Windows. See this kind of propaganda from Mark Hachman again (one of the most recent Microsoft boosters in IDG), who probably played along with some kind of a PR campaign, based on our humble assessment. We see the same kind of marketing spam (disguised as ‘articles’) in other corporate media sites, grooming Microsoft and promoting Windows as though it’s still loved, despite Vista 8 marking the end of Windows monoculture (people are gradually moving elsewhere — other form factors and operating systems).
There is an election coming very soon and a new government will take form/shape, maybe a coalition government. Taxpayers’ money will hopefully not be wasted supporting a criminal company like Microsoft anymore; it’s time to end this heist, which depended on back room deals, lobbying, and various abuses that we have shown here before. Technically speaking, Windows in the government makes no sense at all. From a financial point of view, it’s more like suicide. Pirate Party UK (PPUK) is probably the only political party that would actively promote GNU/Linux if it got elected or at least earned some seats. █
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When food becomes FUD
Summary: Raspberry Pi and Arduino carry water for Microsoft as part of the publicity stunts for Vista 10, the operating system which Microsoft tells investors is “marketing”
More Microsoft infiltrations (the "embrace, extend extinguish" type) were announced in this week’s Microsoft conference. They’re paying for it. It goes further than Android, which Microsoft is now trying to engulf by assimilation (this article from a Microsoft-leaning site called it “huge news”).
Today’s other news (not about Android) says “Microsoft woos makers: Windows 10 for RPi 2, Arduino”, which means taking them away from Linux. Microsoft is “Embracing, Extending, Extinguishing” (the old trick), as was done previously to OLPC. Arduino and Raspberry Pi are making a huge mistake here, but Microsoft is almost certainly paying them to play along. Back in the days we wrote that “Raspberry Pi Represents the Rise of Freedom-Respecting Embedded GNU/Linux” and months ago, right after Raspberry Pi climbed to Microsoft’s bed we wrote that “OLPC Lessons Not Learned: Imposing Microsoft Windows on Young Students Using Embrace, Extend and Extinguish of Raspberry Pi“.
Microsoft is still bribing (or ‘incentivising’, to use a euphemism) those who are spreading Linux, using the guise of ‘deals’. The bribed are selling out for a quick buck, just as Novell did back in 2006.
Raspberry Pi may soon be increasingly used as just a Windows terminal, based on articles from Microsoft boosters [1, 2, 3]. Is this a good thing? If Raspberry Pi becomes just a terminal for Windows, then what’s the point of Linux? Microsoft is now working to remove Linux altogether, making Raspberry Pi just another Windows computer. See articles like “Get your Windows 10 preview for Raspberry Pi 2 while it’s hot”, among others [1, 3, 4, 5, 6]. “Microsoft releases Windows 10 IoT developer tool for Raspberry Pi 2,” according to one source, so it’s all about spreading Windows to a lot of devices.
Arduino sells out just like Raspberry Pi, based on reports like this . To quote: “During Build 2015 this week Microsoft and Arduino have announced a new partnership that will provide makers, hobbyists and developers with the ability to use an “Arduino Certified” Windows 10 software package.”
What a misuse of the word “Certified”. Nothing needs to be Linux-certified, it’s just Microsoft marketing jargon. Also see articles like “Microsoft goes big on Arduino boards” and “Windows 10 gets ‘Arduino-certified’ with two new open source libraries”. There is nothing “open source” about it. Gross openwashing.
This is all part of the Vista 10 marketing blitz, which Microsoft itself admits is all about marketing, not substance. It’s a big pile of lies. █
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Summary: Microsoft Windows mentality and strong dependencies continue to cause immeasurable damage that costs people a lot in terms money and in terms of health
London police (Met Police) continues to waste money on a platform with back doors (accessible by a foreign nation), according to this report from The Inquirer.
“THE UK METROPOLITAN POLICE,” it says, “has confirmed it will be seeking an extended support deal with Microsoft, after it was revealed that it is still running a staggering 35,000-plus machines powered by Windows XP almost 13 months after the operating system was degraded to end of life.” They are paying vast amounts of money to merely maintain a terrible operating system which is unfit for purpose. What a heist! Microsoft makes a lot of money from obsolescence. It’s the same in the NHS. They must both migrate to GNU/Linux to justify the amount of money they cost British taxpayers, never mind privacy aspects. London police has been stuck with Microsoft Windows for quite some time and there have been security-related incidents due to it. How much is too much? It’s a matter of national security, not just cost.
In other news, Fukushima’s nuclear facilities used a 10 year-old operating system, Windows XP, during the meltdown in 2011, according to this other report from The Inquirer. “Fukushima nuclear plant ordered to upgrade from Windows XP” says the headline, so presumably they mean other versions of Windows rather than GNU/Linux. People who think that it’s acceptable to run Windows in nuclear facilities should recall BP, whose platform caught on fire due to Windows (at least the alerting failed, due to Windows blue screens of death). With GE’s involvement in Fukushima’s nuclear facilities it might be worth noting that GE recently dumped Windows when it comes to its CT scanners, which emit a lot of radiation. Someone who works at GE told me about this migration some months ago. They are moving to GNU/Linux.
“These need to be looking at FOSS,” wrote to us iophk, “including transitioning suites like Zentyal The exit costs need to be included in any upcoming assessments of considerations.” █
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“If you repeat a lie often enough, it becomes the truth.” ~Joseph Goebbels
Summary: A look at the latest headlines which can lead to a false perception that Microsoft is now in bed with ‘Open Source’
A couple of days ago we wrote about Microsoft’s successful attempts to associate Windows with "Open Source" (Free/libre software renamed) so as to get chosen by politicians who pursue “Open Source”. Mono has become a key part in the plot to openwash .NET and Windows development (proprietary), whereas something which we called googlebombing has been used to give the impression that Windows is going “Open Source”. Even more than a week later (it started with Condé Nast’s Cade Metz) there are still headlines along those lines. One GNU/Linux proponent says that “Linux is not going anywhere, no matter how progressive Microsoft thinks it will become.” He (Nestor) said, quite correctly in fact, that the “power of the Linux platform doesn’t reside in the fact that it’s open source, although it does play an important part. It’s all about the community of developers who want to make things better, and most of the time they don’t want anything in return, other than recognition for their work. This is not something that you see in the Windows dev community that aims to make money.” The headline is a bit loaded; it says “Why It Doesn’t Matter for Linux If Windows Becomes Open Source” as if there is actually a chance of it happening; this serves Microsoft’s googlebombing strategy. So does Nestor E. Arellano, who ended up reposting the Microsoft openwashing from J. Peter Bruzzese, the Microsoft MVP who recently became IDG staff too (for Microsoft promotion). IDG is openwashing Windows and so do other circles. Without opening up a single line of code Microsoft has now left many people with the impression that Windows is “Open Source” or is going “Open Source”. How cleverly-implemented a propaganda campaign.
“Without opening up a single line of code Microsoft has now left many people with the impression that Windows is “Open Source” or is going “Open Source”.”For those who think that Windows is “Open Source”-friendly, read this new rant from ownCloud. Despite SUSE/Novell roots, the project is dumping Windows. In its own words: “The Windows Server platform has caused a lot of headaches and has required many work-arounds. For one, there is only support for 32bit PHP on Windows Server, so it is not able to reliably deal with files larger than 2 Gigabyte – a pretty fundamental limitation. On top of that, the Windows platform suffers from file name encoding problems that can not be dealt with properly, causing file syncing problems especially with the client and occasional file operation fails, broken user avatars and even issues with the handling of encryption keys – all things that have the potential to lose user data.”
Here is an article about it which said: “On April 15, the development team behind the powerful ownCloud self-hosted cloud server, have announced that the upcoming ownCloud Server 8.1 application will no longer support the Microsoft Windows operating system.”
So, not only is Microsoft Windows not “Open Source”; it is also hostile towards or compatible with “Open Source” applications. The world does not need “Open Source” Windows. It doesn’t need Windows at all. █
“I would love to see all open source innovation happen on top of Windows.”
–Steve Ballmer, Microsoft CEO
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