Office is Microsoft's biggest club ..

Ryan Richards - office 2000 121498.ppt
Novell

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Road Map Review

*Office 2000 Paradigm Shift
* Impacts
* Competitive Landscape
* Potential Responces
* Next Steps

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Office is Microsoft's biggest club

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SWOT

Strengths

Novell							Microsoft

NDS lead/momentum, shipping		Office dominance/monopoly
ZEN								Windows dominance
Netware 5 momentum, shipping	Huge resources
Recovering image					NT growth
Installed base					Killer brand
Entrenched and popular security	Front page ubiquity
services

Weaknesses

Late to the game on Web			Windows 2000 not shipped yet,
Less money from cash cow			migration is a gamble; Y2K scare could
Behind on O2K response			slow deployment
Lacking security infrastructure to	Have to migrate huge Office install
properly exploit NDS				base
								Single vendor story less attractive and
								credible
								Security services weak
								Late to the game on directory

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Microsoft Oppurtunities

* Co-opt GW, ZEN, NW, Border with Office
*  Microsoft's strongest product
* Refefine computing paradigm

*Use O2K to drive W2k, IIS acceptance, generate huge revenues
* Use Front Page Extensions to corner web serving
* Increase bredth and depth in corporate accounts
* Kill Netscape Navigator
* Position Lava as a language only

Deployment

Threats

* NAL becomes immaterial; Microsoft integrates equivalent functionality in Office
* Office 2000 acceptance drives Active Directory, hurts NDS
* Remaining ZEN functionality and vision subsumed by Office 2000

Opportunities

1. help move Microsoft to Office 2000 faster than they are ready to handle it. Create a product line that adds value where MS has holes (NDS, security, collaboration) and entrench NDS. Generate new revenue streams $$$ from these solutions. Make O2K even more appealing to customers.

2. Leverage ZEN to accelerate deployment. Embrace MSI, tie it to NDS

3. Use NDS to manage user profiles and configuration information.

4. Use collaboration components to magration Office '97 users to O2K

								
http://edge-op.org/iowa/www.iowaconsumercase.org/011607/2000/PX02998.pdf

-- 
court documents in the case of Comes v. Microsoft.