Subject: FW: Growing the Multimedia market
Sent: 08/26/97 9:03:51 AM
Received: 08/26/97 11:45:10 AM
From Avadis Tevanian, avie@apple.com
To Tim Schaaff, tims@apple.com
Peter Hoodie, hoodie@apple.com
CC
Message These guys sure have balls to ask...
How do you want to reply to this..~. Just ask them to adopt QuickTime?
Avie
Begin forwarded message:
From: Ben Novak <bennovak@microsoft.com>
To: "’Avadis Tevanian’" <avie@apple.com>, "’Peter Hoddie’"
<hoddie@apple.com>
Subject: FW: Growing the Multimedia market
Date: Mon, 25 Aug 1997 18:19:11 -0700
Avie, Peter,
I’d like to discuss the prospects for Apple supporting ASF as a delivery
format. I believe if we really look at the effect our mutual support
would have on the multimedia industry we’ll see that this is positive
for both our companies. What Microsoft wants to do is grow this industry
so the market increases in size. Clearly Apple is now and will remain an
important platorm for content authors. I believe direct support from
Apple for authoring ASF is the real win for Apple. This keels you in
firm control of the larger and more important elements of multimedia on
Apple systems and allows your supporters to target content for multiple
platforms. I’d like to see ASF independent of Microsoft, DirectShow,
Apple, and QuickTime. A common multimedia delivery format should not be
a platform or multimedia subsystem issue.
We have an opportunity here to really unify the marketplace. You have an
opportunity to adopt a new format that is quickly becoming a standard
and to position Apple as a co-developer and founder of this format. You
have an opportunity in ASF to keep Apple the center of content
development for multimedia. Microsoft's win in ASF is to grow the market
place, reunify the tools industry, and create what we believe will be
seen in the marketplace as a safe viable choice for content delivery. Is
there any reason the,same same goals don't apply to Apple? We can make
ASF something that's good for both our companies.
http://edge-op.org/iowa/www.iowaconsumercase.org/011607/2000/PX02762_B.pdf
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court documents in the case of Comes v. Microsoft.
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