Founded in 2006, this Web site represents more than just a message; it serves a community and a growing movement. Having attracted over a billion hits, Techrights is now an internationally-recognised platform for advocacy of digital rights and personal privileges. Activism here is both positive and negative, as Techrights often criticises companies and organisations that harm society. The site was best known for Boycott Novell until 2010. The goal here is to maximise freedom, reduce surveillance, and generally promote the sharing of knowledge, which in turn requires transparent systems, lenient licensing terms, no censorship, and active collaboration among parties.