Bonum Certa Men Certa

No, We Don't Want to Go "Viral" (and You Probably Don't, Either)

posted by Roy Schestowitz on Mar 08, 2025,
updated Mar 08, 2025

Jeff Geerling

The Web - or the Net as a whole - should not be a "popularity contest" or anything like a "beautify-your-flesh pageant". TV shouldn't either. That's why public funding for national broadcasters exists (TV, radio etc.). This way they can focus on public service, shouldered by quality, accuracy etc. They can be rated not based on ads or number of viewers (more viewers of something that is false is not an accomplishment).

We wrote quite a lot of articles about social control media lately and Digg is in the news again. People ask in IRC about "hacker" [sic] "news" [sic] - perhaps assuming that we want to be "in" it (we don't; we made several videos to explain why).

Social control media represents a bulk of mostly unwanted and sometimes offensive/hostile crowds; that tends to lead to a nuisance, not anything objectively gratifying. Remember we're not a shop that sells something. We don't need "more clients" or "more visitors".

Articles aren't to be measured by the number of words in them (LLMs can produce many words; those are not worth reading). Sites should not be measures in terms of traffic but perhaps weights like "impact". Top journals like Nature don't sell as many copies (or reach as many readers) as the Washington Post (a Jeff Bezos-owned "journal of record" that's now controlled entirely by Bezos to spread his ideology and business/political interests). But that does not mean that Nature and other top-notch journals are "less successful".

If you want a lot of traffic, then maybe put nudes on the Web or do something very dangerous (so that people cannot look away). Sort of like Jackass (MTV). You might become "famous" or "go viral". But that's just the mindless mindset of "influencers" in toxic hubs like the autocratic Fentanylware (TikTok).

Doing a good job isn't the same as earning a lot of money and quality isn't proportional to audience size. Over time, however, high-quality work can endure. "Viral" junk gets forgotten quickly.

It should be noted that Jeff Geerling, despite blogging in his own site, outsourced way too much to Google (YouTube) and he is probably way too late to realise what Google really is and was probably all along (Google was picking up all the harvest while Geerling was plowing for years, even decades).

An associate says "he might be able to set something up and gather his audience before his YouTube account gets banned for "linux" [like in Facebook]".

Quoting the "influencer" Mr. Geerling: "I've published 500 videos in 18 years on my YouTube channel. It was different back in 2006, when I moved from Google Videos over to YouTube. Monetization wasn't a thing, and we all just posted video online for the fun of it. Fast forward to today, and it seems like AI slop is set to take over the entire platform, proving the Dead Internet Theory right. You have AI videos with AI bots watching and commenting, and YouTube enables it by plastering unskippable ads everywhere! They make money, AI farms make money, everyone's happy! ...except for you and me. They took away dislikes, so we lost one of the best signals for avoiding slop. And then they push shorts and products so much, it's harder for creators who want to do things with intentionality."

Well, make a move. Forgot about audience size; focus on controlling your own platform. The rest can and probably will follow. Your fans will also follow. Advertise an RSS feed, not some "channel" in a site that treats you like cattle.

YouTube scares me; I need RAID 1 for my video content

Impact looks like this: (not heavy video)

Corporate Open Source is Dead

I'm done with Red Hat (Enterprise Linux)

Maybe spend more of your limited time (health problems) on your blog, not YouTube.

Other Recent Techrights' Posts

Many Articles About Layoffs Are Still Fake, Still LLM Slop, Even About IBM Layoffs
No wonder tech and tech journalism are getting so much worse
Slappification: Using More SLAPP to Cover Up SLAPP and Chaining SLAPPs (From Microsoft) in a Failed Bid to Censor Techrights
How low can a person with a law degree stoop?
 
Gemini Links 22/03/2025: INTERPOL, DDoS by "Hey Hi" Hype, and RSS/Feed Readers
Links for the day
Links 22/03/2025: Alzheimer Research and Mega-breaches in the US
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, March 21, 2025
IRC logs for Friday, March 21, 2025
Gemini Links 21/03/2025: Leasehold, LOTI, and Project Managers
Links for the day
Links 21/03/2025: Energy Facilities Under Fire (or on Fire), EU "Solidarity with Ukraine" and First Console
Links for the day
Links 21/03/2025: "IBM cuts Thousands" and Outlook Outage Again (Microsoft Looks for Excuses)
Links for the day
Gemini Links 21/03/2025: "Happy Spring" and Leaving "The Enterprise"
Links for the day
Speak More About the GNU Manifesto (40 Years Old This Month), It Helps Remind People That GNU/Linux Was Started by Richard Stallman and the Ultimate Goal is Freedom
We generally encourage people to speak about Software Freedom
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Thursday, March 20, 2025
IRC logs for Thursday, March 20, 2025
Hidden from coroners and the public: tech industry cultural contagion
Reprinted with permission from Daniel Pocock
Richard Stallman on Patents
uploaded a day ago by Aleksandar Popovic
What Happened to the Open Source Initiative (OSI) Elections: Leaking Information of Members (Even in 2025)
More nonsense about Hey Hi (AI), which OSI has been openwashing on Microsoft's payroll
Recommended New Article From Dr. Andy Farnell and Some Site Miscellany
Andy says he and his daughter successfully avoid GAFAM
Links 20/03/2025: Executions in China and Crackdowns on Science in the US
Links for the day
Gemini Links 20/03/2025: Ubuntu Shafting Common Sense and Blocking of Bots of the Net
Links for the day
Links 20/03/2025: IBM Layoffs (Thousands Reportedly Laid Off) and Lots More Corruption in the White House
Links for the day
Techrights Will Never Capitulate to Threats From Microsofters
Set aside violence against women and all sorts of other things; it's not about personal issues
The Microsoft-Led Open Source Initiative (OSI) is Hurting, It'll Try to Hurt Its Critics and Exposers Now
The OSI's chief meanwhile issues a bunch of meaningless waffle, a sort of "damage control" or "face-saving" platitudes
Apple is Still an Enemy of Open Standards and Software Freedom
Apple did not get any more benign
Gemini Links 20/03/2025: Wanting the Future Back and "Society That Lost Focus"
Links for the day
Fake Articles About GNOME
betanews again
Richard Stallman's Personal Site Says He's Looking for More Opportunities to Speak in Europe
He does not charge people for the talk
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, March 19, 2025
IRC logs for Wednesday, March 19, 2025
Debian Pregnancy Cluster, when I stopped using IRC
Reprinted with permission from Daniel Pocock
Mass Layoffs at IBM Confirmed
Thousands believed to have been laid off