"Register Debate Series" About Microsoft in the UK is Controlled by Microsoft (US)
"Working behind the scenes to orchestrate "independent" praise of our technology, and damnation of the enemy's, is a key evangelism function during the Slog. "Independent" analyst's report should be issued, praising your technology and damning the competitors (or ignoring them). "Independent" consultants should write columns and articles, give conference presentations and moderate stacked panels, all on our behalf (and setting them up as experts in the new technology, available for just $200/hour). "Independent" academic sources should be cultivated and quoted (and research money granted). "Independent" courseware providers should start profiting from their early involvement in our technology. Every possible source of leverage should be sought and turned to our advantage."
-Microsoft, internal document [PDF]
Today, another new writer, Bill McCluggage:
The new editor: (editor in chief at The Register)
So The Register MS has a "debate" going on. It's important to know who the moderator is, i.e. who controls this debate.
The Register is run by Microsoft "Analysts", so the debate is doomed from the get-go. █
“Analysts sell out - that’s their business model… But they are very concerned that they never look like they are selling out, so that makes them very prickly to work with.”
-Microsoft, internal document [PDF]