Companies That Have Nothing Except Buzzwords and Promises Will Perish
Minutes ago (complete with all the buzzwords, "AI" and "quantum")
Buzzwords and/or hype (similar but not overlapping concepts) are a "last resort" or "safety net" for companies that haven't got much to offer or sell. Take Microsoft for example. What does it sell? Hosting (Azure)? Windows? Both are perishing, so now it rebrands "cloud" as something like "hey hi datacentres" or "hey hi workloads" while Office and Windows are rebranded with a "copilot" brush. XBox? Well, the "Box" is dead and "X" can be anything now.
IBM has transitioned into an integrator and reseller, e.g. OpenShift. It doesn't really create anything new, but it creates a lot of noise and "hot air" while pursuing vendor lock-in.
Expect GAFAM debt to continue to explode (they're oversized, they'll implode) and layoffs to be justified using buzzwords and/or hype - though the media is now increasingly reluctant to buy these excuses. The audience has gotten fed up with the lies and gaslighting. Dishonest media will perish along with the companies it is covering up for. █