SEO is an Acronym That Stands for Slop Engine Orientation
Google is trying to pretend that its search bars are in fact slop prompts because otherwise the shareholders of Google will get the impression that Google is "behind" (the buzzwords). It doesn't matter if it yields crap as long as people assume that those search bars (not slop in disguise) are the only way to go.
The Web changed a lot when Web directories, portals, and then social control media gained popularity. Search was always there somewhere, then came the "apps" and other nonsensical thing (nobody really adopted "metaverse" or other foolish fantasies).
Many news sites and business sites were trying to engage in "SEO", which they assumed was their only way to get noticed. Now that Google is busy pretending that it is a slop company (while its debt skyrockets) all those SEO fetishists have a day or year of reckoning.
Slopfarms are not potent competition unless they become visible or get promoted in social control media, search engines etc. Based on what Digg.com said some months ago, LLM slop-based sites will fail. They're pointless. Nevertheless, many sites came to realise that their obsession with spamming or keyword stuffing (aka "SEO") was fruitless, in vain, or only temporarily 'useful' (if ever).
On the Web, retention of attention depends on reputation, not SEO, fake status, "apps" or other transient digital toys.
GAFAM is (collectively) waning worldwide and the smokescreen of slop cannot hide it anymore because of the endless mass layoffs (now it's Amazon again). In IBM's case, they're already rotating to the next buzzword/s. Red Hat's site has become somewhat of a laughing stock in the past 2 years; most of the stuff there is all about buzzwords and very little talks about Linux. When the bubble pops, which it will (inevitably), Red Hat will need to explain why all those scam-pushing pages dominate its domain. See, Red Hat has optimised its presence online for a pyramid scheme; when it collapses there will not be much to sell anymore. █