Bonum Certa Men Certa

Microsoft Starts the Media Charade Ahead of Apache Conference

Apache helicopter
Attacking Linux from Apache?



WE recently commented on Microsoft's prominent participation in Apache's big event. Microsoft is paying big bucks for the privilege (it's a sponsor) and there are solid reasons for caution [2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17]. Microsoft wants to use this relationship with Apache as an attack on Linux and an attack on the GPL, which Microsoft hopes to substitute with Windows and other software licences, respectively. It gives Microsoft leverage.



We have already seen -- quite recently in fact -- how Microsoft uses its money to harm the competition and polish its increasingly-tarnished image [1, 2]. By allowing Microsoft to enter, Apache enables Microsoft to deceive developers some more, under headlines like "Microsoft jumps on open source bandwagon." Here's what it's all about:

Microsoft's quick approval of a major financial commitment to the conference is "quite significant" and reflects increasing collaboration between the two, with Microsoft most recently seeking ASF's help to improve Apache Web server performance on its Vista operating system, he said.


Is that really about Free software? Or is it about the DRM-riddled operation system and about financial gain? Using ApacheCon as an opportunity, eWeek jumps right into the "i" word (interoperability), which is standards-hostile. It also says:

Ramji also said Microsoft has been working with open-source SOA (service-oriented architecture) infrastructure software provider WSO2 to demonstrate interoperability using Microsoft's StockTrader reference application. "Today, the WSO2 announced they would build an open-source version of the sample application under 'Project Stonehenge,' which is a new Apache incubation project," he said.


For those who are new to this WSO2 affair, it's also to do with Microsoft's .NET.

Sadly, Microsoft is successfully bending the media to sell the impression that it likes Open Source. Truthfully it concedes that it intends to simply devour it and it tries to recast "open source" as "collaborative development" [1, 2, 3.

The following article was spread all over the place in order to deceive and to do for Microsoft the PR work Bruce Perens recently referred to and warned about.

“Open source is not a product but an approach to software development,” said Matthew Hardman, platform strategy manager at Microsoft Singapore. “Microsoft does not compete with open source, just as Nike does not compete with running.”


Do Redmond's sociopaths suddenly pretend to like the very same thing that they actively fight? Only media spin can achieve that.

Here is another new example of the media control we that speak of.

MICROSOFT GAVE US a call Tuesday asking whether we were interested in seeing their all new and improved dashboard. We took them up on the offer and this morning found out what all the fuss was about.


This is not the first time that Microsoft 'invites' journalists for coverage [1, 2]. It also does this to spread its confusing messages regarding patents and open source. By doing so, it must be hoping to lure in and to fool developers, letting them think that they can co-exist with Microsoft under Windows. History teaches that this would be naive. Microsoft is trying the infamous "embrace and extend" strategy it's so familiar, not just at a technical level; they 'extend' open source with their own licences that they control (if only they are embraced first [1, 2]).

Paul Krill is helping Microsoft again [1, 2]. He posted this article with the headline "Microsoft's openness stressed."

Expressing a now-familiar theme, a Microsoft executive at the ApacheCon conference on Friday morning touted Microsoft's efforts to be more open, highlighting moves such as offering the company's "M" modeling language under the Microsoft "Open Specification Promise."


The Open Specification Promise is no friend of Free software [1, 2, 3, 4, 5]. It's a wolf in sheep's clothing and it's misuse of the word open (or at least its connotation). It's about road tolls

Speaking of the "M" language, Microsoft is once again spoiling the reputation of other innocent people.

Microsoft is in hot water again for again taking the name of someone else's software for one of its fledgling products

It's emerged Microsoft's M programming language shares the same name as a 30-year-old open language used by the US Department of Veteran Affairs (VA) along with tens of thousands of users in medicine and business world wide. Even the former Soviet Union's iron-fisted rulers and its KGB spooks used the language.


Microsoft did the same routine to harm OpenOffice.org, potentially the nation of Fiji and even the software called "VistA". Does Microsoft just hate the US Department of Veteran Affairs? Or does it love it so much that it feels urgent need to nick its names?

"In this business, by the time you realize you're in trouble, it's too late to save yourself. Unless you're running scared all the time, you're gone."

--Bill Gates

Recent Techrights' Posts

Like GAFAM, US Telecom Industry Has Severe Debt Problem
Maybe their real problem is true profitability
Latest Example of False Marketing by Anthropic
Like Scam Altman, they're better at buying publicity (paying for hype) than they are at delivering something of genuine value [...] That has the full make-up of fake news and a publicity stunt
IBM: From RAs to "Workforce Re-balancing" (New Names for Mass Layoffs)
Well, "workforce re-balancing" means "RAs", which is a misleading acronym IBM has devised to soften if not hide mass layoffs.
Microsoft's Grip Has Slipped, Market Share Steadily Declining
This is why Microsoft is having financial issue
SLAPP Censorship - Part 60 Out of 200: Talking About Corruption at Microsoft and Arrest for Strangulation is "Malice"
At the moment Brett Wilson LLP has no new clients
The Corrupt Lecture the Non-Corrupt - Part VIII - "Red Line" When the European Patent Office (EPO) President Sleeps With Sister of "Cocaine Communication Manager" (Whom He Unconditionally Protects)
If only management took its own words (idealistic pontification) seriously
 
IBM is Already Doing 'Voluntary' Layoffs This Year in Europe ('Buyouts' Ahead of Mass Layoffs)
IBM's efforts to hide or belittle layoffs is noteworthy
Tracing Back the Misuse of the Word "Buyout" to Describe Merciless Mass Layoffs
So we can assume very large Microsoft layoffs are on the way, this time not spun as "buyouts"
Growing the List of Sites That Are Rogue
It's very important to raise and spread awareness of which ones are fake
Links 28/04/2026: Uganda Criminalising ‘Foreign Agents’ and China’s Economy "Starts to Show Cracks"
Links for the day
Anthropic and Claude Are National Security Risks Not Because of Politics But False Marketing and Vandalism, Plagiarism Sold as Innovation
The slop hype is causing severe damage
Gemini Links 28/04/2026: Misfin, ELPiS, and Developing Another Gemini Client
Links for the day
US Government Sites See More Traffic From Apple Devices Than Microsoft Windows PCs
Keep this in mind when Microsoft talks about mass layoffs while calling these "buyouts"
Layoffs Versus Buyouts
Microsoft has mass layoffs and those target the most experienced people in one of the best-paid locations
Aaron Hillel Swartz Would Have Turned 40 This Year
Aaron Swartz killed himself in 2013
The Trumps Are Making Jimmy Kimmel More Famous and Popular
Comedy has long been "controversial", but trying to get people sacked for the 'wrong' joke results in having no comedians or only pseudo-comedians who are the dictator's jester/joker
Links 28/04/2026: Microsoft's GitHub Upselling After Two Leaders Jumped Ship (Losses Pile Up), "Inflation Jumps," and More
Links for the day
IBM Laying Off Thousands of Workers Again, Based on Q1 Earnings Call
under the guise of "workforce rebalancing" we are again seeing that IBM plans to pay people (severance) to leave
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, April 27, 2026
IRC logs for Monday, April 27, 2026
Gemini Links 28/04/2026: Good Sunrise Viewing and Self-hosting from Home
Links for the day[1;5C
Microsoft Insiders: If You Don't Take the Lousy Severance-Like Offer, They'll PIP You Out (Microsoft Signals to People Over 40 That They'd Better Vacate the Place)
Microsoft targets its most experienced (read: expensive) workers
"AI" 16 Times in One 'Article'. The Register MS Got Paid to Post This Spammy, Promotional Piece of Slop.
Pay closer attention to who pays and who gets paid
Links 27/04/2026: Chernobyl Disaster at 40, "Heartbreaking" Decline of Australia
Links for the day
Gemini Links 27/04/2026: Gopher Catchup, MNT Reform, and Injuries
Links for the day
Red Hat Circling Down the Slop Drain
IBM, governed by slop fanatics, is going to do a lot of damage
Slop is an Addiction, Its Users Find It Addictive
please do not tolerate people who slop
The Corrupt Lecture the Non-Corrupt - Part VII - Secrecy at the EPO (Regarding Cocaine and Nepotism) Has Undermined Trust in Management
If Europe's second-largest institution is run by the "Alicante Mafia", does this mean that other key European institutions are "Mafia"?
SLAPP Censorship - Part 59 Out of 200: Mentioning the Fact Alex Graveley Arrested and Charged for Strangulation in Texas is "Reckless" and "Malicious", According to His 'Hired Guns' in London
it was framed as "malicious"
Links 27/04/2026: Strikes, Corruption in Spain (Spanish PM Sanchez' Wife), and YouTuber Faces Jail Time
Links for the day
Gemini Links 27/04/2026: Gopher Catch-up, Year of Contentment, and Path to Freedom
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, April 26, 2026
IRC logs for Sunday, April 26, 2026
Journalistic Malpractice: Helping Microsoft Paint 'Voluntary' Layoffs (Before PIPs) as "Buyouts"
What does this tell us about today's media?
The Man IBMers Regard or Already See as Likely Successor of Krishna (or Next CEO of IBM) is a Slop Fanatic
How dangerously misguided
The Corrupt Lecture the Non-Corrupt - Part VI - Management of the European Patent Office (EPO) Covered Up Cocaine Use, Even Colleagues Not Informed
the self-described "fu--ing president"
SLAPP Censorship - Part 58 Out of 200: 5RB and Brett Wilson LLP Helped Garrett and Graveley Make Equivalent of GAFAM NDAs Superficially 'Enforceable' in the UK, Using Threats
laziness results in many hours and high lawyers' fees
Who Controls Fedora? IBM and GAFAM.
Don't for a moment believe that IBM understands GNU/Linux. We are quite certain nobody in IBM's Board of Directors uses it.
State of Slop About GNU/Linux
As the incentive to publish is reduced (competing with slop is no fun), the effort/money invested in stories goes down
Links 26/04/2026: Korean Inflation, GLP-1 Drugs Linked to Cognitive Impairment, Lithuania's Public Broadcaster LRT Besieged
Links for the day
Hopefully Smooth Sailing in OS Upgrade
There are some contingencies at hand
Links 25/04/2026: "Horrible Economics of AI Are Starting to Come Crashing Down", More Restrictions Placed on Social Control Media
Links for the day
Getting Aggressive Suggestive of Loss - Part IV - Shutting Down My Existence
Would anyone out there tolerate such messages sent from burner accounts?
Gemini Links 26/04/2026: Gemini Movie Database (or GeminiMDB) and Star Trek III
Links for the day
Weeks Before Linux Removed Over 100,000 Lines of Code Due to Slop 'Bug Reports' Microsoft Paid 'Linux' Foundation to Advance Slop in the Name of 'Security'
What can possible go wrong? Both for security and for stability.
Tracking Ages of People
To stay "safe" tell us your age
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, April 25, 2026
IRC logs for Saturday, April 25, 2026