Bonum Certa Men Certa

$100,000,000 in Marketing (Imposed Ignorance) Bought Microsoft Nothing in Search

Summary: The Bing Experiment has failed based on simple arithmetic, despite breaking of the rules by Microsoft

THE other day we wrote about Bing failing, only to be visited by a Microsoft employee whose job is to shill (without disclosure) and police the image of Bing [1, 2]. Some of the press is literally paid by Bing in order to praise it, but there are honest new reports coming right now, such as this one from Business Insider:



Survey Confirms: Bing Will Bomb



Analysts are positively gushing about Microsoft's Bing. Initial Comscore numbers showed a pop in Bing traffic! Some observers have gone so far as to suggest that Bing will usher in a whole new era in the search war between Google and Microsoft.*

Keep dreaming.


We have noticed a pattern of what seems like AstroTurfing in the comments of each negative article about Bing (The Inquirer and WebPro for example).

As Search Engine Land puts it, comScore shows that "Bing Barely Gaines Share In June 2009." So even a debut filled with advertising had almost no effect and it only managed to eclipse the launch of Wolfram Alpha.

Now a third major ratings service has released search engine share figures for June 2009, and like the others, they show that Bing made only a tiny gain in the wake of its launch and major ad campaign.


Lastly, adds one person:

In a report, Douglas Anmuth, an analyst for Barclays Capital, wrote he had been expecting Bing's share to come in between 10 percent and 11 percent. He said the comScore data was good news to investors of Google and Yahoo concerned about Bing's initial impact.


So here ends Microsoft's latest annual attempt to enter search, for which Microsoft broke the rules as the links at the bottom show.

“It’s not the first entry for Microsoft, They do this about once a year.”

--Google CEO, regarding Bing



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