Bonum Certa Men Certa

Microsoft Software 'Donations' Are a Clever Scam

Gifts



Summary: A detailed explanation of what Microsoft is doing at the moment to indoctrinate the young and make this seem commendable

IN OUR page about counterfeiting we help show that Microsoft spreads lock-in while whining about "privacy" or calling it "charity". This is purely propaganda. Over at the Philippines it seems like Microsoft may have bribed against GNU/Linux again, painting it with the 'donation' brush, as usual. The whole approach is known internally (at Microsoft) as "EDGI" and we have a wiki page about that too.



TechDirt takes apart some of the latest Microsoft PR and explains why Microsoft's so-called 'giveaways' are just cheap marketing. To quote parts of it:



This means that of the $949 million dollars "contributed" to nonprofits, $844 million -- 88% – was actually software, presumably Microsoft's, since it's unlikely it went out and bought it from competitors.

[...]

Now, I'm not suggesting that the people who put up the web page about Microsoft's contributions to nonprofits were following that definition exactly. But equally, it seems likely that the gist is the same: it's a kind of rough price that you'd usually find in normal markets selling the products in question. And those prices are almost certainly well above the cost of manufacturing, especially if the software was delivered online, or if multiple installations were permitted.

So the actual cost to Microsoft of that donated software is likely to be only a small fraction of the $844 million "fair market value" cited. This inevitably tempers our admiration for Microsoft's ten-figure generosity somewhat.

But there's something else. Microsoft wasn't just handing out a bunch of any old products: it was giving away mostly Windows and Office, judging by a table showing a breakdown by region. Both of these are well-known for the lock-in effects they produce: once you start installing applications and creating documents with them, it's quite hard to move to a completely different platform like Apple or GNU/Linux. Most people don't even try.

So these free copies not only cost Microsoft considerably less than the $844 million figure it used to calculate that near-billion dollar total for its corporate brochure, but it wasn't really altruistic at all. With hundreds of thousands of copies of Windows being distributed (417,030 were supplied for refurbished computers alone), there is a very high probability that Microsoft will be benefiting financially – and not just in terms of goodwill -- from upgrades and follow-on sales for many years to come.


We no longer cover this subject as much as we used to because it has been covered to death. The challenge is explaining to the broad public (which primarily relies on television for information) that a lot of "charity" is in fact the very opposite of it.

Recent Techrights' Posts

Ongoing Media Campaign, Sponsored by Bill Gates, to Portray Critics of Gates Crimes as "Conspiracy" Cranks
In prior years we wrote about this PR tactic of Gates
 
Why Do People Who Attack GNU/Linux Hate Women So Much?
My wife is being viciously targeted again
[Meme] Follow the Law, Not Corrupt Bosses
pressuring staff to break the rules to make more money
The EPO Uses Appraisals to Force Staff to Illegally Grant European Patents or Lose the Job. The Matter is Being Escalated en Masse to ILO-AT, Requesting a Review of Appraisal Reports.
it is only getting worse over time
Debian History Harassment & Abuse culture evolution
Reprinted with permission from Daniel Pocock
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, February 25, 2024
IRC logs for Sunday, February 25, 2024IRC logs for Sunday, February 25, 2024
Gemini Links 25/02/2024: Chronic Pain and a Hall of the Broken Things
Links for the day
Links 25/02/2024: New Rants About 'Hey Hi' Hype and JavaScript Bloat
Links for the day
Going Static Helped the Planet, Too
As we've been saying since last year
Chris Rutter, Winchester College, Clare College choir, Arm Ltd, underage workers & Debian accidental deaths
Reprinted with permission from Daniel Pocock
Gemini Links 25/02/2024: Blocking Crawlers and Moving to gemserv
Links for the day
IRC Proceedings: Saturday, February 24, 2024
IRC logs for Saturday, February 24, 2024
Over at Tux Machines...
GNU/Linux news for the past day
[Meme] Objective Objection at the EPO
No more quality control
EPO Staff Explains Why It Cannot Issue EPC-Compliant European Patents (in Other Words, Why Many Fake Patents Get Issued)
chaos inside
Links 24/02/2024: More Sanctions Against BRICS, Software Patents Squashed
Links for the day
Microsoft's Demise on the Server Side Continues Unabated This Month
Netcraft says so
Bonnie B. Dalzell Explains Her Experience With Richard Stallman
new essay
Gemini Links 24/02/2024: OpenBSD Advocacy and Nonfree Firmware Debated
Links for the day
Mark Shuttleworth & Debian Day Volunteer Suicide cover-up
Reprinted with permission from Daniel Pocock
IRC Proceedings: Friday, February 23, 2024
IRC logs for Friday, February 23, 2024
Over at Tux Machines...
GNU/Linux news for the past day
Links 24/02/2024: EA Planning Layoffs and 'Liquor Regulators Are Seeking Revenge on Bars That Broke Pandemic Rules'
Links for the day
Gemini Links 24/02/2024: In Defense of Boilerplate and TinyWM Broke
Links for the day