Bonum Certa Men Certa

Watch Out for the Latest EPO Charm Offensive in the Media, Greenwashing Being the Theme Du Jour

Tired of exploiting refugees and cancer for public relations (PR) purposes?

Greenwashing card



Summary: The European Patent Office is now pulling the greenwashing card in an effort to improve its image

WIKIPEDIA defines greenwashing as "a form of spin in which green PR or green marketing is deceptively used to promote the perception that an organization's products, aims or policies are environmentally friendly."



"Media “presence” objectives spring to mind; the EPO is now interjecting itself into media after this sort of publicity stunt (usually coordinated with some partners such as IAM or UNEP in this latest case)."Well, the EPO is now doing exactly that (warning: this is an epo.org link) and we can't help but wonder if this is part of the media presence campaign, or seeding of positive publicity. Around the same time that the EPO was negotiating with and working towards ~$1,000,000 in budget to fracking AstroTurfers from FTI Consulting the EPO also came up with the headline "EPO to donate EUR 100 000 to help refugees in Munich" (small money compared to what was spent manipulating the media).

The EPO's latest charm offensive (of the greenwashing kind) is already in rather obscure British media and Chinese state media. Media “presence” objectives spring to mind; the EPO is now interjecting itself into media after this sort of publicity stunt (usually coordinated with some partners such as IAM or UNEP in this latest case).

"As many can probably agree, the cute and cuddly narrative which the EPO's management is trying to prop up is enough to make some people vomit."Speaking of opportunistic charm offensives, see this new article titled "EPO intends to grant patent to its cancer immune primer INTUVAX". This will become very relavant when we cover future scandals. We are going show how the EPO uses cancer to advance its political agenda while also pretending to fight cancer. In reality, the EPO uses cancer to crush 'unwanted' staff.

As many can probably agree, the cute and cuddly narrative which the EPO's management is trying to prop up is enough to make some people vomit.

"When good men die their goodness does not perish, but lives though they are gone. As for the bad, all that was theirs dies and is buried with them."

--Euripides



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