Bonum Certa Men Certa

News About Patents is Often Just Advertisements Composed Directly or Indirectly by Companies That Sell Patents and Patent Services

Infomercial
Reference: Infomercial



Summary: Infomercials are still dominant among news about patents, in effect drowning out the signal (real journalism) and instead pushing agenda that is detached from reality, pertinent facts, objective assessment, public interest and so on

HAVING just complained about IAM, which is like a front group of patent trolls that lie as habitually as the EPO's management does (and gets syndicated as 'news', e.g. by Google News), we'd like to draw readers' attention to this advertisement from Douglas Kim Law Firm LLC (masquerading as a news 'article'). Like we said many times over the years, a lot of so-called 'news' about patents is composed directly or indirectly by firms trying to just sell something. It does, in our assessment, make sites like ours more essential. The title of this advertisement (published in the form of a report but actually an infomercial) is "South Carolina [USPTO] patent grants higher than the national trends" (this may simply mean that more large companies are based in SC compared to the national average, i.e. it's meaningless).



"This is actually IAM's business model. The infomercials there are often euphemised as "international reports" or "industry reports" and a lot of the rest is pure lobbying."Notice the author's final words: "Doug Kim is an intellectual property attorney with Douglas Kim Law Firm LLC. He develops IP strategies, manages IP portfolios, and creates IP protection plans to complement companies’ business goals and to build intellectual capital. He can be reached at 864-616-9095 or doug@dougkim.com."

They even give a phone number and E-mail. In the 'report'! How shallow is that?

It's pretty sad that news sites are stooping so low; they actively publish commercials with misleading headlines as though these were works of journalism. This is actually IAM's business model. The infomercials there are often euphemised as "international reports" or "industry reports" and a lot of the rest is pure lobbying. Battistelli gets his money's (actually EPO stakeholders' money) worth there.

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