Summary: IBM will never be happy as long as RMS (Richard Stallman) has a say in the FSF -- directly or indirectly -- or even in the GNU Project, both of which he himself created back when IBM was the biggest monopolist
They don't care about the users and issuing a few bytes with random characters costs them next to nothing. It gives them control over billions of human beings.
If even one media outlet told you in 2010 that Microsoft would fall from 100% (of Web requests) to about 1 in 8 Web requests, you'd probably struggle to believe it