Kinect vs Move and Truth

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Sony Beats KINect Despite Massive Marketing Campaign From Microsoft

--Schestowitz 16:55, 12 January 2011 (UTC)

Sony Beats KINect Despite Massive Marketing Campaign From Microsoft


Summary: Not even a massive marketing campaign and fake shortages could help Microsoft against its competition

<a name="top">O</a>n Friday the third of December (2010), Sony announced that it had <a href="http://www.independent.co.uk/life-style/gadgets-and-tech/sony-shifts-41-million-move-controllers-in-2-months-2150544.html" title="Sony shifts 4.1 million Move controllers in 2 months">sold 4.1 million Move controllers</a>. That is not bad for a product that has only been out in the market for two months and with hardly any marketing at all. Microsoft's marketing campaign for Kinect on the other is said to have cost half a billion dollars*, only to lead to fake KINect shortages. Microsoft <a href="http://www.telegraph.co.uk/technology/video-games/8122948/Microsoft-Kinect-to-sell-out-by-Christmas.html" title="Microsoft Kinect 'to sell out by Christmas'">said it would "sell out by Christmas".</a> <a href="http://www.pcworld.com/article/210253/microsoft_kinect_selling_out_everywhere_or_is_it.html" title="Microsoft Kinect Selling Out Everywhere, or Is It?">Experts doubted this would happen</a> and Microsoft <a href="http://www.t3.com/news/microsoft-we%27re-not-controlling-kinect-shortages?=51505" title="Microsoft: we're not controlling Kinect shortages">tried to deny it (poorly)</a> on several opportunities. One of these attempts was widely reported [<a href="http://news.cnet.com/8301-13506_3-20024700-17.html" title="Microsoft: Kinect shortages aren't intentional">1</a>, <a href="http://www.ubergizmo.com/2010/12/microsoft-kinect-shortages-arent-intentional/" title="Microsoft: Kinect Shortages Aren’t Intentional">2</a>]. Claiming a product has or is on the brink of selling out is often a last-ditch strategic move to establish the false perception of high demand.

Despite Microsoft's expensive manufactured hype (a practice that has become common place these days for Microsoft [WP7 reference], "Playstation Move is Outselling Kinect", <a href="http://www.ps3informer.com/playstation-3/news/playstation-move-is-outselling-kinect-012815.php" title="Playstation Move is Outselling Kinect">according to this report </a>, :

It's official: Sony has won the first round in the motion control peripheral sales contest. Wait, perhaps that prize should go to Nintendo for its trailblazing Wii console, making Sony the runner up. Official sales figures for both of the new motion controllers were hard to come by, but we now have some statistics for comparison. Sony today announced that sales of PlayStation Move motion controller for the PS3 reached over 4.1 million units worldwide. The milestone was reached in just 2 months since its release in September for North America, Europe/PAL territories and Asia, and 1 month since the release in October for Japan. The number not only shows clear success of the launch of the new motion sensing controller but also indicates positive momentum going in to the holiday season and to the year 2011.

This while illusion of limited supply for high demand was <a href="http://hawtwired.com/blogs/news/archive/2010/11/21/719.aspx" title="Kinect In Stock at Microsoft Store, While Sold Out Everywhere Else... (Black Friday)">pushed by some blogs around Black Friday</a>, but Michael Pachter, an expert in this area, <a href="http://www.industrygamers.com/news/michael-patcher-not-buying-kinectmove-shortages/" title="Michael Pachter Not Buying Kinect/Move Shortages">insists</a> that it must be fake.

The Kinect and Move have been plagued by shortages in inventory around the world, and both Sony and Microsoft are making it known that they simply cannot keep up with demand. Unfortunately, analyst Michael Patcher is calling shenanigans, citing sales figures compared to shipped units.

Microsoft was <a href="http://blog.seattlepi.com/bellevue-pi/archives/229270.asp" title="Stars take over Bellevue Square">hiring celebrities to perform at stores</a> so that many articles littered with famous names were generated as a result. It is increasingly becoming apparent that Microsoft can only provide expensive and gimmickry marketing campaigns rather than substantial products. It would be interesting what kind of marketing Microsoft would create for software patent lawsuits.<a href="#top">█</a> ___ * Just before Christmas, for example, one article <a href="http://www.maximumpc.com/article/news/microsoft_spend_1_billion_promoting_kinect_and_windows_phone_7" title="Microsoft to Spend $1 Billion on Promoting Kinect and Windows Phone 7">stated</a>: "But how determined is MS? So determined that the company reportedly plans to spend $500 million on promoting Kinect – as much as it spent on plugging the Xbox 360 – and around $400 million on Windows Phone 7 marketing efforts." It is reaffirmed <a href="http://www.techradar.com/news/gaming/microsoft-to-spend-over-1-billion-on-kinect-and-phone-7-marketing-901769" title="Microsoft to spend over $1 billion on Kinect and Phone 7 marketing">here</a>. The massive marketing budget <a href="http://www.designtaxi.com/news/33225/Report-Microsoft-to-Spend-1-Billion-on-Marketing/?page=6" title="Report: Microsoft to Spend $1 Billion on Marketing">is said to be</a> <a href="http://www.benzinga.com/market-update/10/10/530114/microsoft-to-spend-1-billion-on-ads-msft" title="Microsoft to Spend $1 Billion on Ads (MSFT)">at the region of $1 billion</a>.

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