Microsoft on leveraging ISPs
Date: Febuary 1996
Our current plan does a good job of leveraging new internet sign-ups from Win98 to establish portol/hotmail relationships .. In a nutshell we capture new users by changing the requirements for ISP participation in the Win98 referral servers. The new requirements are:
ISP must maintain > 75% overall penetration of IE in their entire customer base
ISP must use Start as their home page for all ISP customers obtained through Win98 ..
ISP must use either OE or Hotmail as their email solution for > 77% of their entire installed base ..
We also put a quick link to Hotmail in IE ..
One potential concern: Brad mentioned to me late friday that there may be new concerns about our plan to make Start a requirement for being in the IE referral server, or at least there may be timing issues related to your appearance at Sen. Hatch's hearing?
..
OEM strategy - there's a lot of thinking going on right now about how we can best work with OEMs. A SWAT team is going to go out and talk with key OEMs this week and next, but the working group didn't have a firm plan before I left last week.
..
From: Bill Gates Sent: Saturday Febuary 14, 1996 6:22 PM To: Moshe Duine; Steve Ballmer; Paull Maritz; Joachim Kempin
Cc: Jim Allchin (Exchange); Brad Chase; Bill Veghte; Pate Higgins; Laura Jennings
Subject: RE: Win98 Scheddule Update
I hope everyone is agreed on the registration/signup/hotmail/MSN issues - there are the areas I know where we would hold up the product unless we have a clear plan that supports our objectives.
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From: Laura Jennings Sent: Monday, Febuary 16m 1996 4:20 PM To: Jim Allchin (Exchange); Bill Gates; Moshe Dunie; Steve Ballmer; Paul Maritz; Joachim Kempin Cc: Brad Chase; Bill Veghte; Pete Higgins; Mike Deirman Subject: RE Win98 Scheddule UpdateOur current plan does a good job of leveraging new internet sign-ups from Win98 to establish portol/hotmail relationships .. In a nutshell we capture new users by changing the requirements for ISP participation in the Win98 referral servers. The new requirements are:
We also put a quick link to Hotmail in IE ..
One potential concern: Brad mentioned to me late friday that there may be new concerns about our plan to make Start a requirement for being in the IE referral server, or at least there may be timing issues related to your appearance at Sen. Hatch's hearing?
..
OEM strategy - there's a lot of thinking going on right now about how we can best work with OEMs. A SWAT team is going to go out and talk with key OEMs this week and next, but the working group didn't have a firm plan before I left last week.
..
From: Bill Gates Sent: Saturday Febuary 14, 1996 6:22 PM To: Moshe Duine; Steve Ballmer; Paull Maritz; Joachim Kempin
Cc: Jim Allchin (Exchange); Brad Chase; Bill Veghte; Pate Higgins; Laura Jennings
Subject: RE: Win98 Scheddule Update
I hope everyone is agreed on the registration/signup/hotmail/MSN issues - there are the areas I know where we would hold up the product unless we have a clear plan that supports our objectives.