Resistance from WIN customers
Date: 1988
Synopsis
Snippet
From: D-OEM From: Joachim Date: July 5 - 1988 RE: DOS 4 0 - US Sales Policy..
Do not confuse the customer with Windows talk. We will try to "upgrade" NON-WIN customers in Q3 FY89 when WIN3.0 is real. Sell what you have. If there is resistance from WIN customers to take the shell for their 286 and 386 machines. I want to know about it. We might consider to sweeten the deal. But remember, IBM compatibility will mean to carry the shell.
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MS is planning to implement an upgrade for MS - packaged goods customers only. This will be done in a low key fashion through advertising and fulfillment with proof of purchase requirements. This is done on a limited basis only and should NOT concern our OEMs. The price for the upgrade package will be approximately $60.