Surf the Java wave

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From: Ben Slivka
Sent: Thursday, January 23, 1997 10:21 PM
To: Mark Lucovsky
Subject: FW: updated "proposed" Microsoft API Strategy slides

Mark, long time no see! I've been learning about Java, and I've got what might appear to be a pretty radical proposal for Windows & Java. I would love to discuss this with you at you earliest convenience ..

The Windows Platform


  • Maintain Windows marketshare and ervenue
  • Surf the Java wave


Java is the Answer

  • Java improves developer productivity
  • Java is to C/C++ as C is to ASM ..
  • Java supercedes the DLL architecture of Windows
  • Java is a wonderful opportunity to modernize and enhance Windows


  • Will Java ever match the execution speed of C/C++? we will get close
  • What about Cross Platform? a red herring
  • Doesn't this make Windows a commodity (drive MSFT)? no


  • Application Foundation Classes run on any browser, OS, CPU but are

optimized for Win32

  • This is a developer safety blanket for our customers and ourselves.
  • Cross platform apps will never be as rich as Windows apps - it's our

job to ensure this tautology remains true!

  • We need to do a better job of cross platform than our competitors


What if we ignore Java?

  • Someone else will execute on the above strategy (Sun)
  • JavaOS comes along (on low-end devices?), runs these Java apps (which

are easier/faster to write!)

  • Windows becomes irrelevant in bigger and bigger section of the market
  • Microsoft has no choice, we must seize control the Java platform! ..
  • Java leadership is our Destiny


Java leadership: our Destiny

We had three choices:

  • Windows all the way, no cross-platform
  • Take Win32 cross platform, use Colusa
  • Embrace and extend Java ...

Full Exhibit

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