Surf the Java wave
From Techrights
Date:
Synopsis
Snippet
From: Ben Slivka Sent: Thursday, January 23, 1997 10:21 PM To: Mark Lucovsky Subject: FW: updated "proposed" Microsoft API Strategy slides
Mark, long time no see! I've been learning about Java, and I've got what might appear to be a pretty radical proposal for Windows & Java. I would love to discuss this with you at you earliest convenience ..
The Windows Platform
Challenges
- Maintain Windows marketshare and ervenue
- Surf the Java wave
..
Java is the Answer
- Java improves developer productivity
- Java is to C/C++ as C is to ASM ..
- Java supercedes the DLL architecture of Windows
- Java is a wonderful opportunity to modernize and enhance Windows
..
- Will Java ever match the execution speed of C/C++? we will get close
- What about Cross Platform? a red herring
- Doesn't this make Windows a commodity (drive MSFT)? no
..
- Application Foundation Classes run on any browser, OS, CPU but are
optimized for Win32
- This is a developer safety blanket for our customers and ourselves.
- Cross platform apps will never be as rich as Windows apps - it's our
job to ensure this tautology remains true!
- We need to do a better job of cross platform than our competitors
..
What if we ignore Java?
- Someone else will execute on the above strategy (Sun)
- JavaOS comes along (on low-end devices?), runs these Java apps (which
are easier/faster to write!)
- Windows becomes irrelevant in bigger and bigger section of the market
- Microsoft has no choice, we must seize control the Java platform! ..
- Java leadership is our Destiny
..
Java leadership: our Destiny
We had three choices:
- Windows all the way, no cross-platform
- Take Win32 cross platform, use Colusa
- Embrace and extend Java ...
Full Exhibit
http://boycottnovell.com/wp-content/uploads/2009/01/px07871.pdf
