Bonum Certa Men Certa

The real value of triple dipping

Date: October 2000



From: Will Poole Sent: Wednesday, October 18, 2000 1:46 PM To: Amir Majidimehr, DMD strategy; Kurt Buecheler's team; Windows Media Mktg - Extended Team Cc: Jim Allchin Subject: RE: RNWK down $11

They certainly are getting hammered, but it may not last, as they are not as bad off as others who depend entirely on advertising ..

.. There is no reason not to point out to our mutual customers that Real will continue to drive for higher returns from their software, given their market situation. This situation will highlight how real is triple-dipping, making money from the content providers once via the software licensing/hosting costs, and then again from the same providers for ads/placement; and then from consumers, based largely on value delivered by Real's hapless content provider customers ..

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