WPP and Gates

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Blue State Digital (Now Part of WPP) Hired to Advertise and Carry Water for the Gates Foundation

--Schestowitz 19:46, 11 January 2011 (UTC)

Blue State Digital (Now Part of WPP) Hired to Advertise and Carry Water for the Gates Foundation

<a href="http://techrights.org/wp-content/uploads/2010/04/WPP_Group.png"><img src="http://techrights.org/wp-content/uploads/2010/04/WPP_Group.png" alt="WPP Group" title="WPP Group" width="378" height="139" class="aligncenter size-full wp-image-30221" /></a>

Summary: Another arm of Gates Foundation buzz is revealed following an acquisition

<a name="top">T</a>HE <a href="http://techrights.org/wiki/index.php/Gates_Foundation_Critique" title="Gates Foundation Critique">Gates Foundation</a> advertises itself by contracting the marketing to outside companies. This includes pushing articles of interest into relevant publications. We wrote about this many times before and have given examples.

Not so long ago, WPP (which [cref 30220 we have criticised before]) had acquired <a href="http://www.ft.com/cms/s/670257aa-138b-11e0-a367-00144feabdc0,Authorised=false.html" title="WPP closes in on Blue State Digital purchase">Blue State Digital. It has become evident that the Gates Foundation was and is one of the many strong clients of Blue State Digital. To quote: "Its clients include the Democratic National Committee, the Bill and Melinda Gates Foundation". <a href="http://www.adweek.com/aw/content_display/news/agency/e3i39fdd694c2f59dc00b54888019f55a27?imw=Y" title="Updated: WPP Group Acquires Blue State Digital">This report from Ed Week</a> further elaborates:

In addition to the Obama campaign, Blue State has worked for a wide array of media companies, and cultural and charitable organizations, including HBO, Hearst, the Bill and Melinda Gates Foundation, the American Red Cross and Carnegie Hall. According to Sky News, the agency, which is based in Washington, D.C. (with offices in New York, Boston, London and Los Angeles), has also worked for former U.K. prime minister Tony Blair.

Bear this in mind when reading anything about the Gates Foundation. There is a lot of PR muscle flexing behind the scenes. <a href="#top">█</a>

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