Say WindowsPC not IBM compatible

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Date: June 1996


Synopsis

Snippet

From: Bill Gates
Sent: Sunday, June 09, 1996 10:11 PM
To: Joachim Kempin
Cc: Paul Maritz; Marshall Brumer; Rich Tong; Jonathan Roberts; David Heiner
Subject: Intel payments for logo usage

..


We could use MDA incentive to convince Oems to refer to the PCs they license Windows on as WindowsPC's rather than IBM compatible. We could incent them to use this designation sort of like we do the logo. If we were successful the world would change the way it talks about PCs to Windows PCs.



Full Exhibit

http://boycottnovell.com/wp-content/uploads/2009/02/px04490.pdf

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