Surf the Java wave

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(New page: From: Ben Slivka Sent: Thursday, January 23, 1997 10:21 PM To: Mark Lucovsky Subject: FW: updated "proposed" Microsoft API Strategy slides Mark, long time no see! I've been learning abo...)
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From: Ben Slivka
From: Ben Slivka
Sent: Thursday, January 23, 1997 10:21 PM
Sent: Thursday, January 23, 1997 10:21 PM

Revision as of 14:58, 2 June 2009

From: Ben Slivka Sent: Thursday, January 23, 1997 10:21 PM To: Mark Lucovsky Subject: FW: updated "proposed" Microsoft API Strategy slides

Mark, long time no see! I've been learning about Java, and I've got what might appear to be a pretty radical proposal for Windows & Java. I would love to discuss this with you at you earliest convenience ..

The Windows Platform

Challenges

  • Maintain Windows marketshare and ervenue
  • Surf the Java wave

..

Java is the Answer

  • Java improves developer productivity
  • Java is to C/C++ as C is to ASM ..
  • Java supercedes the DLL architecture of Windows
  • Java is a wonderful opportunity to modernize and enhance Windows

..

  • Will Java ever match the execution speed of C/C++? we will get close
  • What about Cross Platform? a red herring
  • Doesn't this make Windows a commodity (drive MSFT)? no

..

  • Application Foundation Classes run on any browser, OS, CPU but are

optimized for Win32

  • This is a developer safety blanket for our customers and ourselves.
  • Cross platform apps will never be as rich as Windows apps - it's our

job to ensure this tautology remains true!

  • We need to do a better job of cross platform than our competitors

..

What if we ignore Java?

  • Someone else will execute on the above strategy (Sun)
  • JavaOS comes along (on low-end devices?), runs these Java apps (which

are easier/faster to write!)

  • Windows becomes irrelevant in bigger and bigger section of the market
  • Microsoft has no choice, we must seize control the Java platform! ..
  • Java leadership is our Destiny

..

Java leadership: our Destiny

We had three choices:

  • Windows all the way, no cross-platform
  • Take Win32 cross platform, use Colusa
  • Embrace and extend Java ...

http://boycottnovell.com/wp-content/uploads/2009/01/px07871.pdf

http://iowa.gotthefacts.org/011607/7000/PX07871.pdf

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