Comments on: Vista 8 is Heading for the Garbage Can, Suggest Early Reports http://techrights.org/2012/10/25/vista-8-is-failing/ Free Software Sentry – watching and reporting maneuvers of those threatened by software freedom Fri, 25 Nov 2016 09:41:40 +0000 hourly 1 http://wordpress.org/?v=3.9.14 By: Dr. Roy Schestowitz http://techrights.org/2012/10/25/vista-8-is-failing/comment-page-1/#comment-133685 Thu, 25 Oct 2012 11:20:47 +0000 http://techrights.org/?p=63840#comment-133685 Yes,. the trickle-down economics of marketing.

Microsoft seeds $1,500,000,000.

One way or another, those willing to promote the dud will pocket some of this money. The middlemen, PR companies, pocket the rest.

]]> By: Needs Sunlight http://techrights.org/2012/10/25/vista-8-is-failing/comment-page-1/#comment-133684 Thu, 25 Oct 2012 11:15:48 +0000 http://techrights.org/?p=63840#comment-133684 The difference here with Vista 8 in contrast to Vista is that Vista 8 is getting 1.5 billlion in marketing. That’s a lot of say-for-pay punditry, shills, astroturf and spam.

http://www.wired.com/gadgetlab/2012/10/microsoft-estimated-to-spend-1-5-billion-on-windows-8-marketing/

Basically from here on out, any positive coverage of Vista 8 can probably be traced back via the money to this marketing campaign. It may be destined for the garbage can, but like Xbox, it can be a money loser and still get all kinds of (paid) positive spin.

http://www.destructoid.com/microsoft-s-xbox-division-loses-229-million-226215.phtml

1.5 billion, if real money, can keep even a failure in the spotlight for a long time.

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