12.21.09

Microsoft Announces More SPAM and Bribery Tactics

Posted in Deception, Finance, Mail, Marketing, Microsoft at 3:26 pm by Dr. Roy Schestowitz

“Never wrestle with a pig—you get dirty and the pig likes it”

Sometimes attributed to Abraham Lincoln

Transfer

Summary: Microsoft’s marketing strategy turns very ugly and unethical based on reports and press releases that have received no proper attention

AS WE pointed out many times before, Microsoft loves contracting companies to do its unethical and/or illegal activities. We last mentioned this in reference to Plurk, but we have a lot of posts about Microsoft’s PR agencies, which are doing nasty things to promote Microsoft.

Well, Microsoft has just hired another sort of “proxy” to do its marketing. The name of the firm is Halesowen and in their site they say:

Microsoft picks Halesowen company to feature in new advertising campaign

[...]

Simon added: “Not only have we re-initiated old relationships, but by using e-mail Marketing, we now have a targeted way to promote specific business services.”

“E-mail Marketing” a euphemism for spam, or even “legalised” spam which is uninvited bulk mail that’s promotional. Well done, Microsoft. This company suits your character.

Another marketing contract has just been signed with eCoast. Here are the details:

eCoast to Provide Twitter Marketing for Microsoft

[...]

eCoast, a provider of outsourced demand generation and channel program management solutions in the technology industry, was selected by Microsoft to offer marketing services to its channel partners through the Ready-to-Go Microsoft portal.

Microsoft already uses Waggener Edstrom to ‘manage’ Twitter. Microsoft also ganged up against the Twitter community (real people) using Federated Media. In addition, see the following:

Microsoft marketing has neither shame nor boundaries. They probably convinced themselves that they are doing a favour to the world. As Judge Thomas Penfield Jackson once put it, “I think he [Bill Gates] has a Napoleonic concept of himself and his company, an arrogance that derives from power and unalloyed success…”

Well, look at this new development; Microsoft is hiring “independent experts” whom it pays and one cannot help thinking whether the PR agencies of Microsoft do the same thing. We know for sure about the lobbying groups and there are many confirmed cases of Microsoft AstroTurfing.

As it turns out, just like last year (when Microsoft first introduced Vista 7), there are big freebies at PDC:

Microsoft surprised attendees to November’s Professional Developers Conference with free touch-screen laptops. It wasn’t largesse, for the company had an ulterior motive: to get developers to write applications that utilize touch interfaces.

Who can forget the Vista 7 laptops bribes from the previous year (PDC 2008)?

According to TechCrunch, Microsoft is now bribing some more bloggers in exchange for coverage.

Microsoft Recruits Student Bloggers With Free Software And Trips To Conferences

We’ve confirmed with Microsoft that the tech giant has launched a new program, called Student Insiders, to enlist college students to blog about Microsoft products. In return, the Microsoft “Student Insider” will be able to attend Microsoft conferences, such as Microsoft’s developer conference, PDC, and others and then write about their experiences and the products. The student will get all expenses paid to attend conferences as well as receive free training on Microsoft products. Student Insiders are expected to cover 15 events or topics a year, with at least “500 engagements per event/topic.”

It appears that Microsoft will try to recruit students with “established blogs” to write about a wide variety of Microsoft products. The advertisement we received focused on getting students to review Microsoft’s Expression Studio, a design and development software.

It is rather strange that TechCrunch complains about it because Microsoft paid Michael Arrington to recite Microsoft slogans in his blog, TechCrunch. He got exposed and turned very rude towards those who exposed him. Either way, Microsoft has an extensive history of distorting blog content by bribing bloggers. The above talks about the bribing of students, but Microsoft bribes professors too.

“Ideally, use of the competing technology becomes associated with mental deficiency, as in, “he believes in Santa Claus, the Easter Bunny, and OS/2.” Just keep rubbing it in, via the press, analysts, newsgroups, whatever. Make the complete failure of the competition’s technology part of the mythology of the computer industry. We want to place selection pressure on those companies and individuals that show a genetic weakness for competitors’ technologies, to make the industry increasingly resistant to such unhealthy strains, over time.”

Microsoft, internal document [PDF]

Share in other sites/networks: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Reddit
  • email

This post is also available in Gemini over at:

gemini://gemini.techrights.org/2009/12/21/microsoft-bad-marketing-strategy/

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

4 Comments

  1. Needs Sunlight said,

    December 21, 2009 at 4:48 pm

    Gravatar

    So basically any and all from here on out that promote or even think of defending M$ product are either shills or dupes of shills and can be soundly dismissed from enrollement for violation of honor code.

    your_friend Reply:

    It looks like a spam build up. As the traditional media dries up, Microsoft is desperate for a way to remain relevant. They have stooped to directly paying their audience to think about and promote them directly to their friends and family.

    I’m not sure how anyone can keep up the stream Microsoft expects. 500 “engagements” for 15 “topics” per year is more than 20 spams a day. Boycott Novell, for example, has made roughly 8,000 posts in three years. That’s 7 articles per day for a good cause, covering all sorts of interesting issues. Microsoft demands people write as much as three Boycott Novelles, all about Microsoft’s boring, nothing to write home about, junk. In the limit, a student might be rewarded for mentioning their Zune in all of their tweets, for example. Imagine how tiresome and tedious it will be to read that kind of writing.

    Roy Schestowitz Reply:

    The Gates Foundation has similar PR operations going on.

  2. uberVU - social comments said,

    December 22, 2009 at 6:20 am

    Social comments and analytics for this post…

    This post was mentioned on Twitter by schestowitz: #Microsoft Announces More SPAM and #Bribery Tactics http://boycottnovell.com/2009/12/21/microsoft-bad-marketing-strategy/

What Else is New


  1. Video: “Unjust Computing Clamps Down” by Richard Stallman

    12 days ago the FSF uploaded the video above, in which current threats to software freedom are explained by the FSF's founder



  2. FSF Web Site Now Lists the Seven Voting Members, Including Alexandre Oliva, Former Acting FSF President

    The FSF is now in good and reliable hands, which we're told are all supportive of the decision to bring back the FSF's founder to the Board; Oliva remains involved as a voting member



  3. The EPO's War on Justice and Assault on the Law -- Part 11: The Rapporteur Who Once Was Vice-President

    EPO‘s former Vice-President of DG3 will be the person to decide on the EPO’s (mis)conduct



  4. [Meme] Captured EPO

    Put the EPO back in the hands of people who do all the work and actually understand the real goals of a patent office



  5. An Urgent Need to Fix the EPO, Which is Becoming Rogue at Every Level (Even the 'Legal' Level)

    Helpless examiners are being put in a grave dilemma: violate the EPC or lose the job; it's meanwhile clear that internal appeals, including referrals to the Boards of Appeal, are also hopeless because these courts or tribunals obey tyrants, not the EPC, and moreover they cover up past abuses of the tyrants



  6. IRC Proceedings: Monday, May 17, 2021

    IRC logs for Monday, May 17, 2021



  7. 6,700 Signatures in Support of Richard Stallman's Return to the FSF's Board

    6,700 signatures will be secured any day now (maybe later today); we thought the graph is worth replotting again, even if only to remind people how badly the defamatory hate letter has backfired



  8. [Meme] The Real Gates Scandal is About Connections to Sex Trafficking (Epstein), Not Infidelity

    Some media is still trying to shift attention (some of the very same media that misdirected focus to Richard Stallman when a Gates-Epstein scandal unfolded at MIT), but people aren't gullible enough



  9. Links 17/5/2021: New GeckoLinux and Kdenlive 21.04.1

    Links for the day



  10. Richard Stallman Refers to Intel's Management Engine (ME) -- or a Back Door -- as 'Master', and the Processor Intel Lets Us Use as 'Slave'

    “The president and founder of the Free Software Foundation will speak about pressing issues in free software today, and will present the winners of the 2018 Free Software Awards,” says the summary (this was 3 years ago, i.e. before the purge of language, with a prominent role played by Intel)



  11. Links 17/5/2021: NetBSD 9.2 and Early Look at Bodhi Linux 6.0.0

    Links for the day



  12. Calle Josefsson as Living Proof That Attacking the Causes You Once Proclaimed to Stand for is Very Profitable

    Some thoughts on the situation of the Boards of Appeal in Haar; they're led by someone who receives a huge salary (a four- or five-fold increase) in exchange for an epic sellout and abandonment of principles; as a de facto legal slinger or imposter/poser he has already done incredible damage on several levels



  13. The EPO's War on Justice and Assault on the Law -- Part 10: A Faustian Pact?

    Benoît Battistelli‘s rubber-stamping judge from Sweden saw his salary growing four- or five-fold and he has meanwhile lowered his public profile, fearing that people will see what he sold his soul for



  14. EPO Staff Representatives Not Amused to See an Office That Steals From Staff and Even From Pensioners

    The heist continues; the EPO isn't just a milking cow of Germany but also of EPO officials who keep the 'lid' or the 'cover' on this whole financial instrument, which would enrage member states if they truly understood what's going on



  15. [Meme] Virtual Prisons for Virtual Hearings (Haarings)

    Today’s EPO has a truly twisted notion of the “rule of law”



  16. President of the Boards of Appeal, the Star of the Haar Show

    It’s best in the metal version; burn in Hell, Lesley Gore



  17. Right To Repair: When You Don't Own What You Buy (and Cannot Even Repair It Legally)

    The second part of preliminary background regarding the Right To Repair; our associate who extracted the videos from YouTube says that both are relevant to “Freedom 0″ (as per the FSF’s definition of Free software)



  18. Right To Repair: What It's About and How That Relates to Software

    A short (less than one minute) video that offers some background or sheds light on the intersection between Software Freedom and the Right To Repair



  19. Brand as Distraction From the Core Issues Surrounding the Right To Repair

    Excerpt of a video from Odysee, in which an important point is explained regarding a very actual and relevant case, more so given a recent ruling that indirectly impacts software freedom, mostly in (but not limited to) the United States



  20. Virtual 'Courts' Aren't Courts and Aren't Suitable Substitutes, Either

    The cheapening of the concept of justice, even as the pandemic that serves to justify that cheapening is gradually being brought under control, is the real issue that should be debated in Haar (or from private homes, probably somewhere around Haar); whether it's compulsory or not ought to be a side question



  21. IRC Proceedings: Sunday, May 16, 2021

    IRC logs for Sunday, May 16, 2021



  22. Links 17/5/2021: Linux 5.13 RC2 and a Lot About Patents

    Links for the day



  23. (All-Time) Archive of Techrights Videos Contains About 1,000 Videos, All Listed in One Place Now

    We're improving access to old material in the site and right now the focus is ways to improve discovery of old video/multimedia files



  24. Haar Song

    The Office in Munich is overseen by “a municipality near Munich,” according to Wikipedia (not inside Munich, so that in itself is a violation of the EPC)



  25. The EPO's War on Justice and Assault on the Law -- Part 9: Squeezing Out the Lifeblood of Democracy?

    The lack of public discourse at the EPO (where tyrants like Benoît Battistelli and António Campinos make up the rules and then have them rubber-stamped by kangaroo courts) helps explain an atrocious policy and moral abyss, which recently led to acceptance of European software patents and mass surveillance disguised as “access to justice”



  26. Luke Smith on Why Free Software Matters and 'Open Source' is Meaningless

    A video just released by a popular YouTube channel



  27. Links 16/5/2021: ExTiX 21.5, Drumstick Multiplatform MIDI File Player Refresh

    Links for the day



  28. EPO.org is a Really Awful Source of Information

    The site that bears a .org suffix is actually more like a private corporation lying about itself in order to save face and attract more money -- or in other words funds that will be squandered and stolen by corrupt administrators



  29. IBM Has Changed a Lot Since 2018, and Not for the Better

    IBM isn't that much of an ally of GNU/Linux as a community-led or community-centric operating system; IBM is in it all just for IBM and we need to treat IBM accordingly



  30. [Meme] Criticising IBM is Racist and Intolerant

    Systemd is becoming untouchable and its critics are framed as "toxic" or "trolls", no matter the facts and irrespective of the technical substance of their complaints


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts