Bonum Certa Men Certa

'Embrace and Extend' at Microsoft: The New Generation

Man and woman



Summary: Some of the latest examples of Microsoft's predatory acts against Free software and against competition in general, disguised as acts of friendliness

Microsoft has got a well-established track record of suffocating competition by pretending to embrace it. It is not a theory but a simple fact, and many dead companies exist (or existed) to remind us of this.



In recent years FOSS has been a target of Microsoft's abusive EEE strategy (embrace, extend, extinguish) and today we present some new examples.

Microsoft Mono is a 'religious' (metaphorically speaking) software piece developed by both Microsoft and its partners; it helps openwash proprietary .NET and put Microsoft patent risk, dependence on Microsoft APIs etc. deep inside the competition. It is a Trojan horse. It is more like a virus. Well, it is now in repos of many distros or available from Microsoft partners. Jo Shields, who recently joined a Microsoft partner, boasts about this, as he has been doing for years (pushing Mono into Debian and Ubuntu for the most part). Can someone stop this? Microsoft veterans recently subsidised such efforts. This ought to be rather telling. Mono is about openwashing Microsoft lock-in which is already making its way into competing software from Sony. As one site put it: "The editor purports to be compatible with any game engine via its API suite, and offers a WYSIWYG interface and tools written in a mixture of C# and C++. It's designed to render in 3D using DirectX 11, and supports simultaneous use by multiple developers."

So, an attack on GNU, Linux, cross-platform languages and OpenGL is now being called "open".

"So, an attack on GNU, Linux, cross-platform languages and OpenGL is now being called "open"."Here is Microsoft hoping to embrace and extend Android, based on rumours. Fracturing the competition in an embrace-and-extend fashion would be a familiar strategy; remember the 'embrace' of SUSE. Embrace and extend can also be seen involving Ubuntu; tie-up with proprietary and spyware (Windows/Azure) can now be seen here. It's Ubuntu in bed with Microsoft again -- an embrace-and-extend with NSA's PRISM.

Watch how Microsoft does the same to Google right here. Bringing NSA to Ubuntu and standards? Google should sue Microsoft for extortion, not just for FUD. But it is not likely to happen because Google is not legally aggressive. Here is some of the latest FUD attack that reminds us how desperate (but malicious) Microsoft has become. To quote: "Microsoft is well known for spreading FUD to harm their competition. A business strategy that may work to some extent, but is also a sign that Microsoft lacks confidence in their own products.

"Microsoft recently published a Microsoft Educast on YouTube where they compared Chromebooks to Windows 8 laptops. The video has been set to private in the meantime, I suppose the feedback wasn't very positive.

"Unsurprisingly, Microsoft can't see many good things in Chromebooks, admitting they are super low-cost, but of course there are reasons for that. In the 9 minute video they manage to get several things wrong though. Maybe not as embarrassing as other MS FUD campaigns, but still worth a closer look."

So much for Microsoft 'embracing' FOSS...

Earlier this week we wrote about the Microsoft-connected Black Duck with its latest FUD against FOSS. Well, the Wall Street Journal covered the subsidy and another article called this Microsoft partner "open source software provider". Well, Black Duck is not an "OSS provider", it's a proprietary software company exploiting FOSS and disseminating FUD about it. See how FOSS gets diluted and distorted? Maybe this was the intention all along. This openwashing can be traced back to the deceiving, dishonest press release. Black Duck spent a lot of money planting the press release all over the Web [1, 2], falsely claiming that Black Duck "Advance Leadership In Open Source Software Logistics" (they advance leadership in Open Source Software FUD, that's what they do). It is true that Black Duck has leadership in this area because other Microsoft-connected firms of its kind, such as OpenLogic, are not as big. Here is a new example of a journalist promoting the FOSS-hostile FUD from Protecode with a slideshow in a news site called "CIO Insight" (fear for CIOs). Protecode, unlike many in its area, does not seem to be Microsoft-connected, but its strategy is more or less the same. It only speaks about problems in FOSS, or perceived problems in FOSS, in order to sell proprietary software and services.

Microsoft's tentacles reach further than a lot of people care to notice. Here we have AMD embraced and extended by Microsoft:

AMD and Microsoft jointly released C++ AMP version 1.2 compiler that supports Linux alongside Windows. Ubuntu is the officially supported distribution at this time.


Watch how Intel now ignores Linux, having been infiltrated and blackmailed by Microsoft [1, 2, 3, 4].

Not just Microsoft is doing an EEE manoeuvre. Former Microsoft executives who now run VMware are also doing it. The following new article is titled "Is VMware OpenStack an embrace of open source — or an attempt to extinguish it?"

We wrote about this embrace and extend move last month and suspicion is now becoming the norm.

Another Microsoft partner, Centrify (spreading Microsoft AD), is now becoming more proprietary and expensive. This should serve to show why Microsoft APIs are harmful for one to depend on, irrespective of the platform.

These are all examples from the past week alone. They ought to show the impact of Microsoft entryism and involvement by proxy. Something that is a lot less problematic -- generally speaking -- is FOSS adapting to Windows [1], but whenever Microsoft tries to infiltrate FOSS it is very unlikely to be because Microsoft wants to help. Base it on Microsoft's bad track record. The company is very much determined to destroy FOSS unless it helps sell proprietary software from Microsoft.

Related/contextual items from the news:


  1. Univa Grid Engine Does Windows, Linux Containers
    Grid Engine, the popular workload management tool for distributed computing environments, now does Windows. And it is also doing Linux control groups, or cgroups, containers, a technology that was championed by Google many years back as the basis for its internal resource control on its massive clusters.




Recent Techrights' Posts

Daniel Pocock as Independent Candidate, Now in The London Standard
"Daniel Pocock is an independent candidate."
Andy Burnham as National Leader Would be Excellent for Techrights
Burnham has envisioned a British "centre of power" (or gravity) that moves northwards, isn't concentrated in the southeast anymore
In Defence of Courts' Privacy Policies
If you want friends, go offline. Meet real people and share real experiences.
Why I Quit Academic Career (or Academia) Nearly 15 Years Ago
I am told by people who stayed that it has only gotten worse
EPO "Cocaine Communication Manager" - Part XV - Nazi-Like Thinking at the European Patent Office (EPO) Not a Thing of the Past
antisemitism inside the EPO
Daniel Pocock Running for Office Again, Clacton-on-Sea By-election
By-election - code name "Pocock-on-Sea"
 
PIP-Styled Mass Layoffs Allegedly Coming to Microsoft by 12 August 2026
Microsoft has been doing "silent layoffs" (PIPs and more) for quite some time
Daniel Pocock's Candidacy (Election of Member of Parliament) Mentioned in BBC and Over a Dozen News Sites Since Yesterday
Funnily enough, albeit not surprisingly, the same people who attack Pocock also attack us
Links 18/07/2026: Spotify Uses Slop Song Descriptions, "San Francisco Demands Removal of Nudify Apps"
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, July 17, 2026
IRC logs for Friday, July 17, 2026
Gemini Links 18/07/2026: A Manifesto by The Dissident, Shokz Headphones, and Gemini Tinylog Reader (GTL)
Links for the day
IBM Already Tentatively Down for Next Week (Monday) After Its Worst-Ever Week
What a week for IBM!
Links 17/07/2026: Protests Erupt Throughout Ukraine and Anthropic Caught Secretly Spying on Users
Links for the day
Gemini Links 17/07/2026: "Silence Doesn't Mean Abandoned", Revisiting PalmOS in 2026
Links for the day
Farage Out, Daniel Pocock in?
Can Pocock beat his previous voting record?
Layoffs at Microsoft Are Massive, Go Under the Radar for the Most Part
Microsoft is in a really bad shape
One Heck of a Week for IBM, the 'Grandpa' of 'High-Tech', International Business Machines Corporation (NYSE:IBM) Under Investigation by Bronstein, Gewirtz & Grossman, LLC
If IBM gets busted or might be busted, will the CEO jump, get pushed, or be arrested?
“Why Open Source Misses the Point of Free Software”
As Dr. Richard Stallman once put it
GNU/Linux Grows at the Expense of Microsoft Windows in Croatia, Now Close to 8%
Croatia has been mentioned a lot lately in relation to EPO "lobbying" (vote-rigging)
27-Year IBM Veteran on IBM: "Worse than the Titanic and Perhaps Just Like Madoff, Enron, etc."
several comments we saw today envisioned the CEO of IBM in an orange suit (in US prison)
ServiceNow/ServiceLine and Slop at the EPO is Becoming a Health Risk to Staff
PD44 has historically been the oppressor at the EPO
IBM Can Burn Pensioners to Appease Wall Street and Protect the Billionaire CEO With His Humongous Bonuses
Its stock it set to open 2.82% in the red
IBM SHAREHOLDER INVESTIGATION: Potential Securities Claims Involving International Business Machines (IBM)
there's a risk of criminal action against executives
Tux Machines Moving Onwards and Upwards
"...tasks expand to fill the time available"
The Register MS is Publishing Spam for Gartner Group to Spread Hype About "AI", Mentioned 30 Times in the Paid (Fake) Article
One sure thing is, the so-called 'tech media' is profoundly compromised by American corporations
"Market Share" of GNU/Linux Nearly Trebled in Cambodia This Month
GNU/Linux is still measured at 8% by statCounter
GitHub is Dying (Traffic Down Despite Bots and Slop), Microsoft Will Eventually Cull it - Just Like XBox - to Limit the Losses
Do not stay on GitHub (Microsoft) under the false assumption that it is "free hosting" or will always be around
Teaser: Daniel Pocock is About to Go Mainstream Again
Stay tuned, Pocock has something in store
Microsoft Has Just Been Sued Over Layoffs
If the rumours are true, there is yet another wave of layoffs at Microsoft
Richard Stallman Always Cautioned, Upfront, That His Political Views Were Wholly Separate From His Scientific Work or GNU
Notice that he already spoke a lot about politics
Links 17/07/2026: Microsoft is Cutting OneDrive Coverage, Larry Ellison Sued by Paramount Investor
Links for the day
Nichirei and Asahi Beer Need to Take Cyberattacks as Hint of Opportunity to Move to Free Software
Windows TCO
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Thursday, July 16, 2026
IRC logs for Thursday, July 16, 2026
Gemini Links 17/07/2026: Sunlight in the Clouds, Techno-Therapy, and Sloppifying Original Text
Links for the day
Links 16/07/2026: Slop Recognised as a Waste of Energy, Hong Kong Cracking Down on Dissent/Opposition Some More
Links for the day
GNU/Linux Approaching 5% "Market Share" in Oceania, Almost Trebling in 12 Months
It is difficult to ignore the gains made by GNU/Linux this month
Microsoft Whistleblowers Explain How Brutal the Latest Cull is (Layoffs in Seconds-Long Calls, Mass Elimination of Whole Studios and High-Level Officials)
we see anonymous leakers or whistleblowers in the media today
Gemini Links 16/07/2026: esp32-gemserv, Slop-Contaminated Free Software, and Moving Systems
Links for the day
Last Summer Microsoft Mass Layoffs Came in Two Large Waves, Rumours Say Next Week Another Large Wave is Coming
If many more Microsoft layoffs are formally admitted next week we will not be surprised
Tomorrow is Another Strike Day at Europe's Second-Largest Institution, the Media is Still Deliberately Ignoring It
Fridays are now recommended “anchor days" for EPO strikes
Public Interest News Foundation Shows News Drought or News Deserts in the United Kingdom
Public Interest News Foundation shows that we should be deeply concerned
Illusions of Choice
Choices can be differently bad or equally bad
Windows Down to 10% in India
Windows is a "burning platform"
One Year Has Passed
Our aim is to repair an injured system wherein "abuse of process" can be turned into a weapon, leveraged even by foreigners who are funded by affluent third parties
Techrights is Annoying People Who Work for (and Serve) People Who Annoy (and Abuse) Society
Working against us (instead of with us) has historically been a bad strategy
No Skinnerboxes, No Slop, No False Idols or Corporate Prophets
Torvalds does not understand the everyday struggles of tech workers and tech users because he is a millionaire
IBM's Next Stop: $199 (Market Cap Already Under 2.5 Times IBM's Debt)
Don't rush to call us "sensationalist" over it
Links 16/07/2026: Solar Greenwashing by Energy-Wasting GAFAM and Growing Concerns About Harm by Social Control Media
Links for the day
Gemini Links 16/07/2026: Photography, Agility, and "Today I have Truly Become a Linux User."
Links for the day
Rebellion Brewing at Microsoft
As always, we welcome Microsoft whistleblowers
Technology Against Human Nature
Losing a sense of what it means to be alive
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, July 15, 2026
IRC logs for Wednesday, July 15, 2026