Bonum Certa Men Certa

'Embrace and Extend' at Microsoft: The New Generation

Man and woman



Summary: Some of the latest examples of Microsoft's predatory acts against Free software and against competition in general, disguised as acts of friendliness

Microsoft has got a well-established track record of suffocating competition by pretending to embrace it. It is not a theory but a simple fact, and many dead companies exist (or existed) to remind us of this.



In recent years FOSS has been a target of Microsoft's abusive EEE strategy (embrace, extend, extinguish) and today we present some new examples.

Microsoft Mono is a 'religious' (metaphorically speaking) software piece developed by both Microsoft and its partners; it helps openwash proprietary .NET and put Microsoft patent risk, dependence on Microsoft APIs etc. deep inside the competition. It is a Trojan horse. It is more like a virus. Well, it is now in repos of many distros or available from Microsoft partners. Jo Shields, who recently joined a Microsoft partner, boasts about this, as he has been doing for years (pushing Mono into Debian and Ubuntu for the most part). Can someone stop this? Microsoft veterans recently subsidised such efforts. This ought to be rather telling. Mono is about openwashing Microsoft lock-in which is already making its way into competing software from Sony. As one site put it: "The editor purports to be compatible with any game engine via its API suite, and offers a WYSIWYG interface and tools written in a mixture of C# and C++. It's designed to render in 3D using DirectX 11, and supports simultaneous use by multiple developers."

So, an attack on GNU, Linux, cross-platform languages and OpenGL is now being called "open".

"So, an attack on GNU, Linux, cross-platform languages and OpenGL is now being called "open"."Here is Microsoft hoping to embrace and extend Android, based on rumours. Fracturing the competition in an embrace-and-extend fashion would be a familiar strategy; remember the 'embrace' of SUSE. Embrace and extend can also be seen involving Ubuntu; tie-up with proprietary and spyware (Windows/Azure) can now be seen here. It's Ubuntu in bed with Microsoft again -- an embrace-and-extend with NSA's PRISM.

Watch how Microsoft does the same to Google right here. Bringing NSA to Ubuntu and standards? Google should sue Microsoft for extortion, not just for FUD. But it is not likely to happen because Google is not legally aggressive. Here is some of the latest FUD attack that reminds us how desperate (but malicious) Microsoft has become. To quote: "Microsoft is well known for spreading FUD to harm their competition. A business strategy that may work to some extent, but is also a sign that Microsoft lacks confidence in their own products.

"Microsoft recently published a Microsoft Educast on YouTube where they compared Chromebooks to Windows 8 laptops. The video has been set to private in the meantime, I suppose the feedback wasn't very positive.

"Unsurprisingly, Microsoft can't see many good things in Chromebooks, admitting they are super low-cost, but of course there are reasons for that. In the 9 minute video they manage to get several things wrong though. Maybe not as embarrassing as other MS FUD campaigns, but still worth a closer look."

So much for Microsoft 'embracing' FOSS...

Earlier this week we wrote about the Microsoft-connected Black Duck with its latest FUD against FOSS. Well, the Wall Street Journal covered the subsidy and another article called this Microsoft partner "open source software provider". Well, Black Duck is not an "OSS provider", it's a proprietary software company exploiting FOSS and disseminating FUD about it. See how FOSS gets diluted and distorted? Maybe this was the intention all along. This openwashing can be traced back to the deceiving, dishonest press release. Black Duck spent a lot of money planting the press release all over the Web [1, 2], falsely claiming that Black Duck "Advance Leadership In Open Source Software Logistics" (they advance leadership in Open Source Software FUD, that's what they do). It is true that Black Duck has leadership in this area because other Microsoft-connected firms of its kind, such as OpenLogic, are not as big. Here is a new example of a journalist promoting the FOSS-hostile FUD from Protecode with a slideshow in a news site called "CIO Insight" (fear for CIOs). Protecode, unlike many in its area, does not seem to be Microsoft-connected, but its strategy is more or less the same. It only speaks about problems in FOSS, or perceived problems in FOSS, in order to sell proprietary software and services.

Microsoft's tentacles reach further than a lot of people care to notice. Here we have AMD embraced and extended by Microsoft:

AMD and Microsoft jointly released C++ AMP version 1.2 compiler that supports Linux alongside Windows. Ubuntu is the officially supported distribution at this time.


Watch how Intel now ignores Linux, having been infiltrated and blackmailed by Microsoft [1, 2, 3, 4].

Not just Microsoft is doing an EEE manoeuvre. Former Microsoft executives who now run VMware are also doing it. The following new article is titled "Is VMware OpenStack an embrace of open source — or an attempt to extinguish it?"

We wrote about this embrace and extend move last month and suspicion is now becoming the norm.

Another Microsoft partner, Centrify (spreading Microsoft AD), is now becoming more proprietary and expensive. This should serve to show why Microsoft APIs are harmful for one to depend on, irrespective of the platform.

These are all examples from the past week alone. They ought to show the impact of Microsoft entryism and involvement by proxy. Something that is a lot less problematic -- generally speaking -- is FOSS adapting to Windows [1], but whenever Microsoft tries to infiltrate FOSS it is very unlikely to be because Microsoft wants to help. Base it on Microsoft's bad track record. The company is very much determined to destroy FOSS unless it helps sell proprietary software from Microsoft. ⬆

Related/contextual items from the news:


  1. Univa Grid Engine Does Windows, Linux Containers
    Grid Engine, the popular workload management tool for distributed computing environments, now does Windows. And it is also doing Linux control groups, or cgroups, containers, a technology that was championed by Google many years back as the basis for its internal resource control on its massive clusters.




Recent Techrights' Posts

81% Voted in Favour of EPO Strikes Until End of This Year
Who's in the line of succession at EPO?
EPO Strikes Will Carry on Until End of This Year (as We Predicted), Will Likely Continue Next Year/s
Do we still have media in Europe?
Today The Register MS Published "SPONSORED POST" Paid for by the Communist Party of China, It Mentions "AI" 19 Times
The Register MS is a marketing company
 
Articles in The Register MS Composed by Employees of the Companies They're About
The Register MS is the place to be
Intercontinental Brigading - Part IX - Swatting is Not Funny, Swatting is a Murder Attempt
“Swatting is not harmless. It is a serious crime that can lead to dangerous situations and divert law enforcement away from someone facing an actual emergency. What callers may believe to be a ‘joke’ actually risks the public safety of our communities and can carry lifelong consequences for those responsible”
Links 20/10/2026: Facebook Scraping and Plagiarising News Sites, Copyright Act Turns 50
Links for the day
Microsoft's XBox Leadership and Strategy is Slop
XBox sales are already worst in the entire history of XBox
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, October 19, 2026
IRC logs for Monday, October 19, 2026
Gemini Links 20/10/2026: Old Movies, Bandera Hike, and Mongolian
Links for the day
Techrights Search One Year Later
This year, as we turn 20 in just over 2 weeks, we'll have more surprises and enhancements
'Cocaine King' Campinos Doesn't Have Sufficient Votes to Carry On Unchallenged, But He Has 2 More Months to Bribe Voters With 'Cooperation Money'
In any democratic, functioning institution they would not even ask if he can continue another term; he would be summarily sacked and investigated over the corruption, the cocaine, the racism and so on
Media 'Blackout' About Microsoft-Danfoss Connection After Almost 1,000 Supermarkets in France Get Cracked, Huge Amount of Food Destroyed
someone deployed malware to fridges
In Late October 2025 Spouse of Matthew Garrett Said He Had Them Raped and Broke Legs of Puppies, This Week Says He "Doesn’t Know How to Use Computers or Power Tools" (He Studied Genetics, Not Computers)
Harvey Weinstein did the same
Microsoft is Paying Many Workers to Leave the Company This Year, Just Don't Call it "Layoffs"
in some cases Microsoft pays people to leave while calling it "voluntary"
Gemini Links 19/10/2026: Orchids, Reducing GAFAM Reliance, and Deploying on OpenBSD
Links for the day
Links 19/10/2026: Intense Protests in France and "Zelenskyy Says Russia Seeking Blackout In Ukraine"
Links for the day
Intercontinental Brigading - Part VIII - How We Convinced British Police That the Americans Were Just Manipulating and Tricking Them at the Expense of British Taxpayers
Their job is to protect communities, not the feelings of Americans who threaten violence
IBM CEO Boasts to the Media About "AI" Momentum While Sacking His Workers Who Worked On It
Recently, IBM took a bailout and got rid of many workers
Corrupt Media Benefits Corrupt Officials (the Case of IBM)
IBM’s Pre-Earnings Publicity Blitz
Links 19/10/2026: "Investors Disturbed by Anthropic's Financial Data" and "The "Dead Internet" Is Here" (Slop and Bots Running on Huge Debt)
Links for the day
Gemini Links 19/10/2026: ICEYE/SAR, Smol Servers, and Starting an Open Access Journal
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, October 18, 2026
IRC logs for Sunday, October 18, 2026
Gemini Links 18/10/2026: Hobbies, RAM Prices, and Avoiding GAFAM
Links for the day
Intercontinental Brigading - Part VII - Weekend Abuse Reported to British Police (Rogue Actors Take No Breaks)
Some time in the next few days I'll share an elaborate report
Gemini Links 18/10/2026: Hospitals, Literature, Fixed IP Addresses, and Sunday Types
Links for the day
Links 18/10/2026: Brazil Reduces Deforestation, Some 4-5 Gray's Inn Square Scandals in Insolvency Petition of Reform UK
Links for the day
UbuntuBuzz is LLM Slop
Tragic
"Assisted by NSA" and "It's Just a Tool" (So Fine!)
Free software is meant to be produced by people who value and pursue Software Freedom
Slop is "just a hobby, won't be big and professional like GNU."
What Torvalds says about "hey hi" ("AI") does not prove he is in charge
Gemini Links 18/10/2026: Movies, Greenland, and Detectors of Slop Plagiarism
Links for the day
Links 18/10/2026: TikTok Censors Criticism of MElon, "Trump’s Latest Attempt to Be the King", and "Big Tech Oligarchs Have a Terrible Plan for Humanity"
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, October 17, 2026
IRC logs for Saturday, October 17, 2026