Bonum Certa Men Certa

'Embrace and Extend' at Microsoft: The New Generation

Man and woman



Summary: Some of the latest examples of Microsoft's predatory acts against Free software and against competition in general, disguised as acts of friendliness

Microsoft has got a well-established track record of suffocating competition by pretending to embrace it. It is not a theory but a simple fact, and many dead companies exist (or existed) to remind us of this.



In recent years FOSS has been a target of Microsoft's abusive EEE strategy (embrace, extend, extinguish) and today we present some new examples.

Microsoft Mono is a 'religious' (metaphorically speaking) software piece developed by both Microsoft and its partners; it helps openwash proprietary .NET and put Microsoft patent risk, dependence on Microsoft APIs etc. deep inside the competition. It is a Trojan horse. It is more like a virus. Well, it is now in repos of many distros or available from Microsoft partners. Jo Shields, who recently joined a Microsoft partner, boasts about this, as he has been doing for years (pushing Mono into Debian and Ubuntu for the most part). Can someone stop this? Microsoft veterans recently subsidised such efforts. This ought to be rather telling. Mono is about openwashing Microsoft lock-in which is already making its way into competing software from Sony. As one site put it: "The editor purports to be compatible with any game engine via its API suite, and offers a WYSIWYG interface and tools written in a mixture of C# and C++. It's designed to render in 3D using DirectX 11, and supports simultaneous use by multiple developers."

So, an attack on GNU, Linux, cross-platform languages and OpenGL is now being called "open".

"So, an attack on GNU, Linux, cross-platform languages and OpenGL is now being called "open"."Here is Microsoft hoping to embrace and extend Android, based on rumours. Fracturing the competition in an embrace-and-extend fashion would be a familiar strategy; remember the 'embrace' of SUSE. Embrace and extend can also be seen involving Ubuntu; tie-up with proprietary and spyware (Windows/Azure) can now be seen here. It's Ubuntu in bed with Microsoft again -- an embrace-and-extend with NSA's PRISM.

Watch how Microsoft does the same to Google right here. Bringing NSA to Ubuntu and standards? Google should sue Microsoft for extortion, not just for FUD. But it is not likely to happen because Google is not legally aggressive. Here is some of the latest FUD attack that reminds us how desperate (but malicious) Microsoft has become. To quote: "Microsoft is well known for spreading FUD to harm their competition. A business strategy that may work to some extent, but is also a sign that Microsoft lacks confidence in their own products.

"Microsoft recently published a Microsoft Educast on YouTube where they compared Chromebooks to Windows 8 laptops. The video has been set to private in the meantime, I suppose the feedback wasn't very positive.

"Unsurprisingly, Microsoft can't see many good things in Chromebooks, admitting they are super low-cost, but of course there are reasons for that. In the 9 minute video they manage to get several things wrong though. Maybe not as embarrassing as other MS FUD campaigns, but still worth a closer look."

So much for Microsoft 'embracing' FOSS...

Earlier this week we wrote about the Microsoft-connected Black Duck with its latest FUD against FOSS. Well, the Wall Street Journal covered the subsidy and another article called this Microsoft partner "open source software provider". Well, Black Duck is not an "OSS provider", it's a proprietary software company exploiting FOSS and disseminating FUD about it. See how FOSS gets diluted and distorted? Maybe this was the intention all along. This openwashing can be traced back to the deceiving, dishonest press release. Black Duck spent a lot of money planting the press release all over the Web [1, 2], falsely claiming that Black Duck "Advance Leadership In Open Source Software Logistics" (they advance leadership in Open Source Software FUD, that's what they do). It is true that Black Duck has leadership in this area because other Microsoft-connected firms of its kind, such as OpenLogic, are not as big. Here is a new example of a journalist promoting the FOSS-hostile FUD from Protecode with a slideshow in a news site called "CIO Insight" (fear for CIOs). Protecode, unlike many in its area, does not seem to be Microsoft-connected, but its strategy is more or less the same. It only speaks about problems in FOSS, or perceived problems in FOSS, in order to sell proprietary software and services.

Microsoft's tentacles reach further than a lot of people care to notice. Here we have AMD embraced and extended by Microsoft:

AMD and Microsoft jointly released C++ AMP version 1.2 compiler that supports Linux alongside Windows. Ubuntu is the officially supported distribution at this time.


Watch how Intel now ignores Linux, having been infiltrated and blackmailed by Microsoft [1, 2, 3, 4].

Not just Microsoft is doing an EEE manoeuvre. Former Microsoft executives who now run VMware are also doing it. The following new article is titled "Is VMware OpenStack an embrace of open source — or an attempt to extinguish it?"

We wrote about this embrace and extend move last month and suspicion is now becoming the norm.

Another Microsoft partner, Centrify (spreading Microsoft AD), is now becoming more proprietary and expensive. This should serve to show why Microsoft APIs are harmful for one to depend on, irrespective of the platform.

These are all examples from the past week alone. They ought to show the impact of Microsoft entryism and involvement by proxy. Something that is a lot less problematic -- generally speaking -- is FOSS adapting to Windows [1], but whenever Microsoft tries to infiltrate FOSS it is very unlikely to be because Microsoft wants to help. Base it on Microsoft's bad track record. The company is very much determined to destroy FOSS unless it helps sell proprietary software from Microsoft.

Related/contextual items from the news:


  1. Univa Grid Engine Does Windows, Linux Containers
    Grid Engine, the popular workload management tool for distributed computing environments, now does Windows. And it is also doing Linux control groups, or cgroups, containers, a technology that was championed by Google many years back as the basis for its internal resource control on its massive clusters.




Recent Techrights' Posts

European Patent Office (EPO) Series: Czech Mate: EPO Kingmaker or Merely a Pawn in the Game?
recent "missions" of the EPO President
SLAPP Censorship - Part 131 Out of 200: A Big Win for the Media in the United Kingdom (UK) Today
In a democratic society the Right to Know, which is closely connected to freedom of the press (or what one might label "blogging" or "blag"), comes above all else, except where there are lives being put at risk
IBM's Fedora Plans to Integrate Slop Into "Fedora Workstation as a Default Feature."
IBM does not care whether the community wants this or not
The Media Talks a Lot About XBox Layoffs, a Closer Look at the Data Shows Microsoft 'Bloodbath'
'Bloodbath' is the term insiders use
 
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, July 07, 2026
IRC logs for Tuesday, July 07, 2026
Links 07/07/2026: Microsoft Cuts Doom "id Software" and Turkey Detains Journalists
Links for the day
Gemini Links 07/07/2026: Old Computer Challenge (OCC) and Hardware Tests
Links for the day
A Break From the Routine
What matters is what whistleblowers keep feeding information to us
SLAPP Censorship - Part 132 Out of 200: When You Cannot Pay a Million Pounds (1,335,520.00 United States Dollar) to Lawyers But Have a Strong Community
Techrights compensates for its fiscal poverty with a wealth of community spirit
Fame is Not the Goal
"Fame" kills
Mental Health in Free Software Communities
clearly there is a subject that merits debate and it ought not be a taboo anymore
The Era of Sponsored Spam
There is no "era of AI", there is era of BRIBES to PRETEND there is an "era of AI"
Gemini Links 07/07/2026: Cleaning, Old Computer, and More
Links for the day
Links 07/07/2026: Le Monde Combats LLM Slop Plagiarism, "ACLU Launches Largest Ever Midterm Electoral Program"
Links for the day
Extremism in the Free Software World is Mostly a Myth
Only the firm belief that justice applies to all will produce a just society
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, July 06, 2026
IRC logs for Monday, July 06, 2026
Links 07/07/2026: Kernelized Secure Operating System (KSOS) and "Exploiting Thoughtcrime in LLMs"
Links for the day
SLAPP Censorship - Part 130 Out of 200: Jealousy, Envy, Hubris
This site is primarily about Free software
Gemini Links 06/07/2026: Still Mostly Dry, GoToSocial, and More
Links for the day
European Patent Office (EPO) Series: Effective Dispute Resolution… But Not For EPO Staff
Slovenia fielded one of the few Administrative Council delegations which managed to maintain its own independent line against the tyrannical EPOnian "Sun King"
Community Sites Need Genuine Collaboration and True Autonomy
People who want to communicate, federate and organise for effective change need to evolve
Free Software Foundation (FSF) Covers Quibble, Free Software for Secure Communications, in the FSF Summer Bulletin
The Georgia Tech folks are bringing Free software education and contributions to one of the better known Computer Science hubs in the US
Microsoft Layoffs Include Windows, Bing, Slop (CoPilot etc.) and There Will More More Rounds (or Waves) to Come
"43% of Xbox laid off"
Obscene Contradiction in Microsoft's Layoffs Tally ("Official" Numbers Do Not Add Up)
Notice how they treat "LinkedIn" as separate
Preserving Comments About the Real IBM Before They Get Deleted
IBM in the 1980s is not what it is right now
Cybershow on "Escaping Prisons For Your Mind"
"THE CYBER SHOW: Stealing technofascism's boots, and stomping on its own face with them."
Links 06/07/2026: At Least 20% Staff Reduction in XBox (Microsoft), Taiwan Sees Uptick in Chinese Aggression/Provocation, Senator Rodante Marcoleta Arrested
Links for the day
Confirmed: Microsoft Layoffs Come in Two Waves, Just Like Last Summer
To us, what stands out is the admission from Microsoft that there are two (or more) waves
In Praise of the UK's Stance on Free Speech (but Some Reservations)
At the moment there is a healthy discussion going on with the objective of disrupting attacks on British press
Exposing Corruption at the European Patent Office (EPO), a Call for More Whistleblowers
We predict that, provided enough whistleblowers speak out, António "the unready" won't even finish his current term
Leaving Our Pets for Several Days
This week our pets will be worried that "mommy and daddy" are away
Dating Trees and Dating 'Apps'
several high-profile stories in the news about scandals in "dating apps"
DW Documentary About Julian Assange Turns 2
It was released just days after Assange had turned 53 and about two weeks after he had left the UK
Independent Media is the Only Form of Legitimate Media
Independent media is, indeed, what we need to demand more of
The Story of the European Patent Office (EPO) Wagging the Dog (EU)
The aim of the series is to properly inform the world - not just Europeans - how Europe's second-largest institution is run [...] How did a corporate hub of monopolies become so detached from the Rule of Law?
GNU/Linux Up to New High in Libya, Windows Down to All-Time Low
GNU/Linux touches 5% there, based on statCounter
Links 06/07/2026: Artists Reject Slop (or Even de Facto Bribes to Market/Endorse Slop)
Links for the day
SLAPP Censorship - Part 129 Out of 200: Iranian Tactics
Hunger for revenge compels people to do overzealous, irrational things
Quiet Week
Many in the US are still enjoying an extended weekend
The Media Needs to Speak of Slop as a Climate Issue Like It Did With Bitcoin
But the slop industry keeps paying the media to play along with the hype
IBM's Fall
IBM's fate is closely connected to that of the Free software movement because of the salaries
Social Dialogue at the European Patent Office (EPO) is Dead, the Strikes and Work Stoppage-Like Actions Carry on
What next for the EPO?
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, July 05, 2026
IRC logs for Sunday, July 05, 2026
Links 05/07/2026: Shadows of the Upper Peninsula and 2026 Old Computer Challenge
Links for the day