Rebranding Products/Services/Vapourware as a Sign of Failure
When even Microsoft apologists like Simon Sharwood moan about the rebrands of a failing family of products vapourware you know something is amiss.
We previously alluded to this phenomenon of constant rebranding, e.g. in:
- Microsoft Is Rebranding Its 'Chatbot' Search for the Third Time Because It Fails to Gain Adoption
- Rebranding and Shutdowns; Is WSL Next to Get the 'Cull Treatment'?
- [Meme] 'Hey Hi' (AI) is the New 'Metaverse' (or 'Meta'), Just Hype and Vapourware (VR and Chatbots Rebranded) to Keep Shareholders Waiting
Whenever Microsoft changes the name of something you know that it's not doing well or it received a lot of negative publicity (the only way out of prior bad press is to start again with a new name). In more recent times even human beings started renaming themselves to dodge their past, then tried to enforce censorship of what they did before. █