Apple Seems to Have Run Out of Things to Boast About After Apple Vision Pro Failed Spectacularly
When it comes to Apple Vision Pro, the numbers speak for themselves. Apple is now downplaying layoffs (they still happen) and talking about "Apple Vision Pro". Some the media is playing along. It is just trying to resuscitate it, as it's reluctant to openly admit defeat. We saw the same thing at Microsoft, especially each time it attempted to penetrate the mobile market (even with moles at Nokia) and failed.
As it turns out, the "hey hi" hype is a bunch of thorns, so Apple decided "to leave Apple Intelligence off the iPad" and is now "using a monopoly in one market (within the Apple "ecosystem") to establish a new monopoly in a new market," as an associate put it.
This "Apple Intelligence" thing gave Apple a lot of bad publicity. Even earlier today we saw people complaining about how much "Apple Intelligence" sucks. They blog about it.
"Apple abandoned the massive budget phone market for at least a year purely so it could get more people on its AI platform," says the article.
But do people actually want this vapourware? Does this "selling point" have any real "meat" or is that just hype? Yesterday Pivot to AI spoke of "AI quantum blockchain solution" (yes, they already mock the latest quantum hype [1, 2]) and said: "I get so many press releases. That’s fine, nothing wrong with a good pitch. But there’s a lot of utter trash — mostly crypto, increasingly AI."
We also spotted networking-related (or gear-related) sectors doing the same things. GPUs became "hey hi hardware", security is now all "hey hi powered", and routers apparently also rebranded heuristics as "hey hi". It's rather sickening to watch. We've also just noticed Cisco, which is failing economically, resorting to marketing gimmick like "Academy". That thecyberexpress.com posted this is a "scandal", an associate believes, and it is just "marketeering in place of actually useful training".
This is getting embarrassing.
One can use the same tools for a lower cost and with actual control and proper comprehension. OpenBSD has several decent alternatives to Cisco's junk, and the same goes for Linux.
But going back to Apple, what will this company have to show us when people are tighter with budget/money and begin considering the possibility that non-Apple gadgets are just as capable if not more capable? With "Apple Intelligence", Apple has finally named a product after what target customers lack. █