Bonum Certa Men Certa

The Register UK Seems to Have Become American and Management is Changing (Microsofter as Editor in Chief)

posted by Roy Schestowitz on Jul 26, 2025,
updated Jul 26, 2025

The Register 'UK' is now controlled by the Directions on Microsoft guy (we mentioned him when he 'left')

A marketing arm of

A few days ago we repeatedly sounded the alarm. We pointed out that Microsofters were 'storming' The Register 'UK' (those were Americans, hence the scare quotes around "UK").

I contacted the editor of The Register 'UK' some hours ago (he's based in San Francisco, but as far as I know he's British).

So he made it clear that he's no longer the editor. To quote:

Leaving

Hello,

I am in the process of leaving The Register and its owner, Situation Publishing, for a new external role. My last day will be June 1. I will not be checking SP email.

If you need to report a problem with an article, please email corrections@theregister.com which will go to all senior editors. For other purposes, you can find our editorial contacts here: https://www.theregister.com/Profile/contact/

Cheers,

40 minutes later I received an "invitation" from Microsoft LinkedIn to connect with the new editor: (editor in chief, notice acronym)

Matt Rosoff

To be clear, I don't use LinkedIn, it's like an archived account last updated around 2006.

I already know him by name. Straight away I knew. This is the Directions on Microsoft guy; he spent a decade as a Microsoft shill. In his own words:

Directions on Microsoft

So a decade-long Microsoft stenographer from the US is now in charge of The Register 'UK'.

This is the man in charge now.

He's based in the same city as the prior one, but he seems to be American, just like the new "US editor" [1, 2] of The Register 'UK'.

Notice the past tense:

Matt Rosoff was the editorial director of technology and climate coverage at CNBC.com, based in San Francisco. He worked previously as an executive editor at Business Insider and editorial director at IDG Enterprise, and spent 10 years as an IT industry analyst for Directions on Microsoft. He started his career in 1995 at CNET after graduating from Williams College

Was there a sale? This all happened about an hour apart from this article about debt.

Is the site under new management or is this just a routine change of management? As Ryan put it: "Possibly either a sale or an infusion of cash in exchange for a reshuffle?"

"The Register has been big for decades. If they can start publishing slop and garbage about Microsoft on a site that has curated a mass following as a reasonably trusted source, that accomplishes two things. It changes the narrative (to get rid of embarrassments, push products) and it gets it in front of millions who initially don't know anything has changed. I have no idea what they'll do."

Will this discredit old articles?

"They could just start wiping them," Ryan has just said. "Set a robots.txt and tell the Internet Archive to delete the index. When you control the copyright, you control generally where the articles can be mirrored."

"The guy who runs Archive Today is anonymous I think and generally doesn't respond to those. So if you want to archive something and make it stick, use that."

Either way, The Register 'UK' is now run by a Microsofter from Directions on Microsoft (maybe the direction on Microsoft - from Microsoft - was a directive to move from Microsoft into a Microsoft critic, then turn things around). We named him in Techrights many times in the past. He kept shilling Microsoft and now The Register 'UK' is under his control.

Will he bring back Microsoft Tim and Microsoft Gavin? Can he keep Liam?

Will there be LLM slop since it's so "fashionable" these days among Microsofters?

Published hours ago:

You DO see Windows 11 as an AI PC opportunity, say Dell and Intel

Mindless marketing fluff for SEO purposes (or marketing). More "AI" hype.

To quote: "But as we have noted before, the chances are everyone will end up using an AI PC sooner or later, because you won't be able to buy any computer that isn't AI-enabled before long."

That does not even mean anything!

Liam's latest article seems to be some bizarre Bill Gates hagiography. Did he choose this topic or was it "assigned" to him? Really saddening...

"He [Bill Gates] acted like a spoiled kid, which is what he was."

--Ed Roberts, Gates' employer at MITS in the 1970's (Atlanta Journal-Constitution, 04-27-97)

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