Bonum Certa Men Certa

The Register Relays Microsoft Marketing, Dubs That Marketing "Research"

posted by Roy Schestowitz on Jul 30, 2025

Last month: What Linux Foundation 'Research' is: Paid Marketing (they want to confuse people by calling their PR or marketing spam "research", pretending that it is a separate thing)

Hours ago they did a "Microsoft sez" piece, linking to microsoft.com and saying there's a "project, described in a pre-print paper..."

Microsoft researchers: To fend off AI, consider a job as a pile driver

"I analysed the finances of The Register last week (its parent company)," I told somebody a few days ago, "and I worry it'll drift towards another goal, maybe new ownership structure. There is more information in http://techrights.org - I think the new EIC [Editor in Chief] already reads it." (The previous one told me that he did)

"I really doubt it," an insider replied. "But so long as they keep paying me, and remain as editorially independent as they are now, I don't vastly care. It's a good place to work. By next year, this will have been the longest job of my life and I hope it continues for years to come."

See, whether he gets paid by them or not isn't relevant. That's fine for him. They, unlike me, pay him. So he'd defend them from critics.

"You need to choose your targets much MUCH more carefully. Most of what little I have seen from you is way off beam," he said. That's funny given that his old boss told me that he regularly reads this site. So words like "what little" are just defensive; he read a lot and he's trying to pretend it is "little". I was told they read us every day. The EIC told me so.

But here's the most troubling part. There's now this insinuation that the threat to Linux isn't Microsoft. To quote: "There are plenty of more nefarious subtle trends. Go look at XLibre for instance. Look at who Poettering works for. Look at the people behind Wayland and GNOME. Or who is behind Btrfs and Bcachefs."

Reading between the lines, the dismissive tone suggests we need to look away from Microsoft and instead scapegoat people who still use X or something to that effect.

My trust in The Register, whose new EIC is a Microsofter, is rapidly waning. As shown at the top, now it's shamelessly relaying Microsoft marketing as 'articles'. It moreover puts Microsoft-related logos right next to its logo/top banner. I predict that over time it'll get worse, more so due to financial pressures.

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