The Monday After the 9PM-on-Friday Prepared Puff Pieces-Under-Embargo Microsoft Strategy for XBox Collapse
As explained on Saturday: Microsoft-Controlled Media With Embargo and Press Operatives
Today the tune is different, e.g.:
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'The end of Xbox': fans split as AI exec takes over Microsoft's top gaming role
Xbox fans have been left divided after Microsoft announced Phil Spencer, boss of its gaming division, and Xbox president Sarah Bond would step down from their roles.
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"Bad news for Xbox": Analysts react to the leadership shakeup at Microsoft's games division
On AI, Boyar commented: “There's no point in discussing how AI can make faster and better games, because the last thing the gaming ecosystem needs is more games.”
Suggesting what Microsoft could do moving forward, she suggested culling IP, focusing resources on core IP, stop making hardware, refine GamePass and “hope that cloud gaming becomes a thing”.
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Major shake-up at Xbox: Insider speaks of historic job cuts and a “dagger” in the console’s back
After the unexpected leadership shake-up at Xbox, an alleged insider leak is adding to the uncertainty. While new chief Asha Sharma has promised a renewed focus on creativity and hardware following the departures of Phil Spencer and Sarah Bond, the source warns of large-scale layoffs and a bleak future for the Xbox console.
There are more layoffs ahead at Microsoft's XBox - it is well overdue and they try to come up with some slop narrative.
What's truly grotesque is what Microsoft had done with the media and then triggered late on a Friday, hoping to control the narrative around a catastrophe. █