Bonum Certa Men Certa

Quick Mention: When Microsoft's Paid Analysts Tell You the News

"Analysts sell out - that’s their business model... But they are very concerned that they never look like they are selling out, so that makes them very prickly to work with."

--Microsoft



In yesterday's 'news' (as in corporate-driven news) you could find an SCO article that deceives. It almost does this deliberately based on the people whom it reaches out to for an opinion.

Rob Enderle, an analyst and founder of the Enderle Group, said Monday that... But IDC analyst Al Gillen, an expert in operating systems, said that...


The headline is telling: "Planned investor [in SCO] hopes to settle suits"

But settle what case? SCO has no case, but its actions may serve other companies. That's just the heart of the problem. After over 4 years they failed to prove that they have a case. Mind the people whom the author approaches for comment. Enderle and Gillen both receive money from Microsoft.

Al Gillen is very close to Microsoft and it's not the first time he deceives (even against Linux) in the press. Watch the citations to see how such deception gets 'cooked', through 'studies' that are biased by design (the methodology).

As for Enderle, where does one even start? He receives money from Microsoft (the company is listed among his customers) and he is said to have been embargoed from some publications after repeated complaints.

The author also discredits (via comments from the mysterious investor) critics of the suit, e.g. Groklaw. It's very disappointing to see how the press gets poisoned by those who are paid by Microsoft (Gillen and Enderle in this case).

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