Well, Microsoft has tried out many ways to promote their current generation console in India. They had tied up with cricketer Yuvraj Singh and Bollywood actor Akshay Kumar. They even came up with an Indianised Marcus Fenix! Now Microsoft has partnered with Yash Raj Films for the Bollywood movie Bachna Ae Haseeno.
Other recent Microsoft promotions included the 'recruitment' of NASCAR vehicles and the star of "Jackass". What is the company thinking? What message does that send the customer? The "Mojave experiment" has already (dis)served quite a rude message: "You, our customers, are dumb." ⬆
Update: With this breaking news, Microsoft clearly resorts to comedy in order to market what it possibly perceives as a joke (Vista).
WSJ: Microsoft hires Seinfeld to bite Apple
Continually painted by Apple and other rivals as uncool and unsafe, Microsoft plans to spend $300 million on a new series of advertisements, designed around its "Windows Not Walls" slogan, that will feature Seinfeld and Microsoft Chairman Bill Gates.
Comments
David Gerard
2008-08-21 22:14:53
Not that anyone could think Microsoft was out of touch.
They don't care about the users and issuing a few bytes with random characters costs them next to nothing. It gives them control over billions of human beings.
If even one media outlet told you in 2010 that Microsoft would fall from 100% (of Web requests) to about 1 in 8 Web requests, you'd probably struggle to believe it
Comments
David Gerard
2008-08-21 22:14:53