Bonum Certa Men Certa

Apple Brand Flushed

Toilet this way



Summary: Apple's iPhone brand is losing its validity in at least one nation, opening the possibility of the judgment spreading

Muktware came out with the news that:

Apple is in big trouble in Mexico, right before the holiday season starts. The company has lost rights to the name iPhone in the country as it was already owned by a Mexican telecom company named iFone. Trademark conflicts are not new but the way Apple handled this one (and all others) shows how arrogant this company is.


Timothy Geigner expands on that by saying what it means for other companies: "Is this whole trademark nonsense necessary? Probably not. I can't claim to be an expert on how the average Mexican citizen associates something that says iFone with Apple, but I'm guessing they're smart and in-tune with technology enough that they know the two aren't related. I could be wrong about that, but there's one thing I'm not wrong about."

Apple is a very brand-dependent company. That -- not innovation -- is why some people overpay for gadgets which carry the Apple (or iPhone) badge.

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