Surf the Java wave

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From: Ben Slivka Sent: Thursday, January 23, 1997 10:21 PM To: Mark Lucovsky Subject: FW: updated "proposed" Microsoft API Strategy slides

Mark, long time no see! I've been learning about Java, and I've got what might appear to be a pretty radical proposal for Windows & Java. I would love to discuss this with you at you earliest convenience ..

The Windows Platform

Challenges

Maintain Windows marketshare and ervenue

Surf the Java wave

..

Java is the Answer

Java improves developer productivity

Java is to C/C++ as C is to ASM ..

Java supercedes the DLL architecture of Windows

Java is a wonderful opportunity to modernize and enhance Windows

..

Will Java ever match the execution speed of C/C++? we will get close

What about Cross Platform? a red herring

Doesn't this make Windows a commodity (drive MSFT)? no

..

Application Foundation Classes run on any browser, OS, CPU but are

optimized for Win32

This is a developer safety blanket for our customers and ourselves.

Cross platform apps will never be as rich as Windows apps - it's our

job to ensure this tautology remains true!

We need to do a better job of cross platform than our competitors

..

What if we ignore Java?

Someone else will execute on the above strategy (Sun)

JavaOS comes along (on low-end devices?), runs these Java apps (which

are easier/faster to write!)

Windows becomes irrelevant in bigger and bigger section of the market

Microsoft has no choice, we must seize control the Java platform! ..

Java leadership is our Destiny

..

Java leadership: our Destiny

We had three choices:

Windows all the way, no cross-platform

Take Win32 cross platform, use Colusa

Embrace and extend Java ...

Full Exhibit

https://techrights.org/o/wp-content/uploads/2009/01/px07871.pdf