Office Suites

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comes v Microsoft
comes v Microsoft
http://iowa.gotthefacts.org/011607/7000/PX07445_C.pdf
http://iowa.gotthefacts.org/011607/7000/PX07445_C.pdf
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== a unique competitive advantage by controling API, apps and systems .. ==
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To: Apps BUMS, Apps GPMs, Aps Marketing, Corporate Marketing, Executive Staff, SMSD MArketing, Systems MArketing, Connie Ballmer, Bruce Burger, Bill Gates, Chris Graham, David Jaworski, Mike Hallman, Lewis Levin, Bob Matthews, Darren Remington, Russ Werner, Tony Williams
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From: Shirish Nadkarni
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Subject: Office Systems Strategy Backgrounder
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Date September 15, 1991
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The battle we are fighting is over who controls the next generation applications and system architecture, APIs and services. These go beyond traditional operating system issues to include application integration, messaging, directory services, document management etc. The main competition we face is from Lotus who is now in "Systems" business with products like Notes.
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..
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We want to use the Office Strategy as a competitive weapon to achieve the following key goals:
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* Control of the Office System Architecture: As mentioned earlier, we want to control the next generation applications and system architecture and to become the platform of choice for ISVs and customers.
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* Drive penetration of MS applications: We do this by being the first to support the MS office platform so that customers are driven to purchasing our applications because of the superior integration of our applications. Ae also do this by getting customers to build complete solutions which pull in the sale of multiple applications products.
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Drive penetration of Windows: We do this by getting customers to commit to Windows as the platform for implementing their Office architecture. The Office Strategy will clearly articulate why Windows and Windows networking are essential components of our Office strategy.
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Customers want very much to understand our Office Strategy. It will enable us to gain access to MIS decision makers who make strategic decisions about downsizing and computing architectures. We will be able to exploit a unique competitive advantage that we have in being both an Applications and Systems vendor by being able to coherently articulate unified strategy to our customers.
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..
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Securing access to data: While easy access to information is important, users and organizations need to be protect who can have access to data.
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..
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The primary focus of our sales effort initially will be large F1000 accounts since they already have experience with host based Office Systems and are interested in deploying solutions at the LAN level.
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..
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Certain components of our Office System such as Mail will be sold at the enterprise level.
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..
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IBM's foray into the PC LAN environment with Office Vision has so far not been very sucessful. The high memory requirements, the failure of OS/2 to gain significant market share and the delays in product delivery has essentially caused system failure.
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..
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We believe the msot significent threat we face is Lotus .. As a counter-balance, we will be looking at DEC to be a stratigic partnet so we can fill out our product line and gain access to their large sales and systems integration arm and market clout.
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http://edge-op.org/iowa/www.iowaconsumercase.org/011607/0000/PX00952.pdf
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--
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court documents in the case of Comes v. Microsoft.

Revision as of 19:16, 22 January 2009


Contents

comes: ship Excel simultaneously with Windows 3.0 ..

From: philw Wed MAr 15 18:27:38 1989 To: kellyw Subject: Excel Pricing for the Zenith Bundle in the Education Channel

..

.. bear in mind that (1) we will ship a new version of Excel simultaneously with Windows 3.0, now scheduled for late August, and (2) IBM will have a large amount of hardware bundled with Excel in the acedemic channel this fall, and WE AREN'T TAKING RETURNS at this price ..

http://iowa.gotthefacts.org/011607/0000/PX00066.pdf






WordPerfect is impressive ..

From Steven Sinofsky

Sent: Thursday, MAy 15, 1997 10:06 PM To: Bill Gates Cc: Jon DeVaan Subject: RE: Corel 8 in-depth

WordPerfect is impressive. The performance is pretty good as well (we'll test when they ship). I'm worried a lot about this since the retail Corel purchasers are totally buying the suite for WP (they stil leven have a stand-alone WP setup on the CD along with the suite setup) ..

The HTML-mode is also interesting. We do hope to avoid that modal state, but it does resonate ..

From: Bill Gates Sent: Thurdsay, MAy 15, 1997 9:55 PM To: Steven Sinofsky Cc: Jon DeVann Subject: RE: Corel 8 in-depth

They definitly got a lot done given how small their R&D team is. More than I would have expected.

.... Original Message ..... From: Steven Sinofsky Sent: Thursday, May 15, 1997 12:49 AM To: Bill Gates; Aaron Contorer Subject: FW: Corel 8 in-depth Importance: Low

This is from a product manager and has some of the basic information about their feature set.

Original Message---- From: Marshall Moseley Sent: Wednesday, May 14, 1997 4:59 PM To: DAD Marketing Group; WordPerfect Issues Core Team; Office Technical Field Discussion Subject: Corel 8 in-depth Sorry for the duplicate sends.

The document below drills down on the new features in WordPerfect Suite 8 product and in the suite itself. This is not a customer ready document and should not go outside of the company ...


comes v Microsoft http://iowa.gotthefacts.org/011607/7000/PX07957.pdf







Office gets a shell optimized for its use ..

Schedule [June 1993] Q2/94 - Chicago ships. - Shell has limited extensibility. (See below for details)

Chicago + 6 months

- Office ships with optimized shell - Shell adds features for optimal support of Office requirements. (See below for details) - Office includes many features that exploit the new shell. - New shell not initially available with Windows itself. - The Office shell should be approximatly a superset of Chicago shell features (although some components, such as the Tray, may be replaced.)

..

Sometime after Office ships

- Cairo ships with a shell that is a superset of the Office shell. - Excludes any components that we choose to keep only for Microsoft apps. - Extend to use special features of Cairo

When Cairo ships

- Enhanced shell added to Chicago - An alternative would be to add the Office shel back into Chicago when Office ships. This should still give Microsoft Apps a significant development lead.

Pros

  • Office gets a shell optimized for its use
  • Office gets a big jump on competitors in cresting apps optimized for

the next shell

..

Cons

  • Risk of ISV retaliation
  • Negative impact on corporate image.

..

  • Might require some extra work by Chicago to provide enhancements or

hooks needed for eventual use by the Office shell. (we don't want to have to ship new versions of GDI and User in the Office time frame)

.. The emphasis would be on creating an Office shell that has considerably higher value added than the shell in Chicago, both by limiting what we provide for free in Chicago, and by adding features in the Office shell ..

..

We could pull off the "UI Paradigm Shift" to document centricity possibly two years sooner than if we did not follow this plan .. and make our competitors' products look old ..


comes v Microsoft http://iowa.gotthefacts.org/011607/7000/PX07377.pdf






stealing all the cool features from DTP ..

From: Pete Higgins To: Cindy Charleson Subject: FW: Word retreat notes Date: Thursday, July 15, 1993 7:26 AM

..

BILLG Wrap-Up

..

Look at DTP to make sure we are stealing all the cool features without confusing users or making Word hard to use.

..

    • The real challenge is making sure the marketplace understands how

good Word 6 is in comparison to AMI ...


comes v Microsoft http://iowa.gotthefacts.org/011607/7000/PX07445_C.pdf


a unique competitive advantage by controling API, apps and systems ..

To: Apps BUMS, Apps GPMs, Aps Marketing, Corporate Marketing, Executive Staff, SMSD MArketing, Systems MArketing, Connie Ballmer, Bruce Burger, Bill Gates, Chris Graham, David Jaworski, Mike Hallman, Lewis Levin, Bob Matthews, Darren Remington, Russ Werner, Tony Williams

From: Shirish Nadkarni Subject: Office Systems Strategy Backgrounder Date September 15, 1991


The battle we are fighting is over who controls the next generation applications and system architecture, APIs and services. These go beyond traditional operating system issues to include application integration, messaging, directory services, document management etc. The main competition we face is from Lotus who is now in "Systems" business with products like Notes.

..


We want to use the Office Strategy as a competitive weapon to achieve the following key goals:

  • Control of the Office System Architecture: As mentioned earlier, we want to control the next generation applications and system architecture and to become the platform of choice for ISVs and customers.
  • Drive penetration of MS applications: We do this by being the first to support the MS office platform so that customers are driven to purchasing our applications because of the superior integration of our applications. Ae also do this by getting customers to build complete solutions which pull in the sale of multiple applications products.

Drive penetration of Windows: We do this by getting customers to commit to Windows as the platform for implementing their Office architecture. The Office Strategy will clearly articulate why Windows and Windows networking are essential components of our Office strategy.

Customers want very much to understand our Office Strategy. It will enable us to gain access to MIS decision makers who make strategic decisions about downsizing and computing architectures. We will be able to exploit a unique competitive advantage that we have in being both an Applications and Systems vendor by being able to coherently articulate unified strategy to our customers.

..


Securing access to data: While easy access to information is important, users and organizations need to be protect who can have access to data.

..


The primary focus of our sales effort initially will be large F1000 accounts since they already have experience with host based Office Systems and are interested in deploying solutions at the LAN level.

..


Certain components of our Office System such as Mail will be sold at the enterprise level.

..


IBM's foray into the PC LAN environment with Office Vision has so far not been very sucessful. The high memory requirements, the failure of OS/2 to gain significant market share and the delays in product delivery has essentially caused system failure.

..


We believe the msot significent threat we face is Lotus .. As a counter-balance, we will be looking at DEC to be a stratigic partnet so we can fill out our product line and gain access to their large sales and systems integration arm and market clout.


http://edge-op.org/iowa/www.iowaconsumercase.org/011607/0000/PX00952.pdf

-- court documents in the case of Comes v. Microsoft.

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