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10.18.08

Is Novell’s PR Department Managing Executive Blogs?

Posted in Identity Management, Marketing, Novell at 7:27 pm by Dr. Roy Schestowitz

An illusion, proofreading, technical anomaly, or none of the above?

This is actually something that was brought up before, but since it stays so consistent, it’s worth commenting on it very briefly. The latest post from Novell’s CTO about compliance management still has ‘ibruce’ as the poster’s name.

So there are several possibilities here:

  1. It is possible that Ian Bruce, the new PR guy, is brushing up the postings of executives?
  2. Maybe the blog/s is/are just a little PR placeholder for the PR people and some actual material from execs.
  3. Maybe it’s just that the PR people set up these blogs and their usernames remained. It’s rather unlikely though because Ian Bruce replaced Bruce Lowry not so long ago. The blogs predate it.

So what is going on? Why is Jeff Jaffe posting under ibruce, which is probably Ian Bruce’s name? █

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2 Comments

  1. AlexH said,

    October 19, 2008 at 4:20 am

    Gravatar

    Perhaps the Execs write the posts, and Ian Bruce is responsible for posting them in a regularised fashion?

    I mean, gosh, you could always ask them…. ?

  2. tux21 said,

    October 19, 2008 at 7:54 am

    Gravatar

    http://liberatum.ru/taxonomy/term/47

    About last Novell initiative.

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