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03.03.09

Unruly Media: AstroTurfers

Posted in Boycott Novell, Deception at 12:45 pm by Dr. Roy Schestowitz

Error: wrong address for guerrilla marketing

Hi Roy,

Hope you don’t mind me introducing myself! I’m from Unruly Media, a viral seeding company in London, and we’re currently running a campaign for Barclaycard, which I think would go down really well on Boycott Novell. It’s a spoof ad, promoting Barclaycard’s competition to see who can create the best spoof of their Waterslide ad, and since you liked the Specsavers spoof, I thought this might be up your street!

You can see the spoof video and find out more about the Waterslide competition here: http://www.youtube.com/barclaycardcreate

We’re also looking for interesting sites and blogs to run the clip on a commercial basis. If you’re interested, we can give you a video player to embed and pay you for every US view of the clip. You can pick up the video and see the commercial terms for running the campaign, here: http://console.unrulymedia.com/publisher/video/signup?apid=798&xname=BoycottNovell

(I’ve pre-approved your application, so once you’ve chosen a username and password you’ll have immediate access to the system and be able to put the campaign up straight away if you choose to).

Our videos are clearly marked as commercially sponsored and we adhere to a strict code of ethics, which you can read here: http://www.unrulymedia.com/ethics-code

If you want to check us out, take a look at www.unrulymedia.com and please drop me a line if you have any questions.

I’ve no idea what the “Specsavers spoof” is (maybe it’s made up), but either way, we at Boycott Novell don’t do that spiel. Au contraire — we strive to expose those type of campaigns which Microsoft too is organising behind the scenes, typically using agencies. For details see:

“I’m a huge fan of guerrilla marketing.”

Joe Wilcox, Microsoft Fan

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