"Organize into a Jihad"
James Plamondon was a technical evangelist at the company for eight years
[...]
"They're essential," he said about software developer pawns, according to a transcript of his remarks. "So you can't win without them, and you have to take good care of them. You can't let them feel like they're pawns in the struggle."
In the speech, entitled "Power evangelism and relationship evangelism," Plamondon continued: "I mean, all through this presentation previously, I talked about how you're using the pawns and you're going to screw them if they don't do what you want, and dah-dah-dah. You can't let them feel like that. If they feel like that, you've lost from the beginning.... So you can't let them feel like pawns, no matter how much they really are."
Plamondon a technical evangelist for eight years at Microsoft, did not return an e-mailed request for comment.
[...]
In other comments about developers, Plamondon equated working with them to taking someone out on a first date. "It's like you're going out with a girl; forgive me, it goes the other way also. You're going out with a girl, what you really want to do is have a deep, close and intimate relationship, at least for one night. And, you know, you just can't let her feel like that, because if you do, it ain't going to happen, right. So you have to talk long term and white picket fence and all these other wonderful things, or else you're never going to get what you're really looking for."
There are hundreds of Microsoft millionaires (and even a few Microsoft billionaires) in the suburbs of Seattle. For the most part, these are people who no longer work for Microsoft, but still own company shares. They worked very hard for years and are now reaping the rewards of that work combined with their good luck. Most of them are proud of their careers, but a few are secretly ashamed. Climb high enough in the organization, and it becomes clear that Microsoft’s success has not always been based on legal or ethical behavior. The company is, after all, a convicted monopolist, and the exercise of those monopoly powers wasn’t just through a Gates or a Ballmer, but also through dozens of top managers, at least some of whom had to have known that what they were doing was wrong. These are smart people, but also people trapped by their own success. Some are in denial, some are just quiet. Nobody wants to risk what they have accumulated by talking about it. You would think great wealth would be freeing, but it isn’t always. Sometimes it is a trap.
[...]
During one of those last long nights working to deliver DOS 2.0 in early 1983, I am told that Paul Allen heard Gates and Ballmer discussing his health and talking about how to get his Microsoft shares back if Allen were to die.
Maybe that's just the sort of fiduciary discussion board members have to have, but it didn't go over well with Paul Allen, who never returned to Microsoft, and over the next eight years, made huge efforts to secure his wealth from the fate of Microsoft.
--James Plamondon, Microsoft
Comments
pcolon
2008-11-16 01:15:49
Ass for Plamondon, another puzzling question would be; 'How can another individual in the workplace, if not of like mind, work with excreta infection such as him?".
G. Michaels
2008-11-16 02:02:08
Is your link to his family page an example of the stalking you claim afflicts you and your collaborators?
Just curious.
Note: writer of this comment adds absolutely nothing but stalking and personal attacks against readers, as documented here.
pcolon
2008-11-16 02:52:16
"Evangelism" usually is used as a depiction of "proclaiming good news", further, a "technological evangelist is associated by people who look to establish a technology as de facto standards or to participate in setting non-proprietary open standards.
The case with Microsoft, since it includes services or material benefits, would be better served to use "proselytism".
The behavior of any person who doesn't value another individual as he values himself would be short-changing anyone in contact with said individual.
Have a nice day.
Roy Schestowitz
2008-11-16 10:21:28
Roy Schestowitz
2008-11-16 12:58:53
http://scripting.wordpress.com/2007/01/09/scripting-news-for-192007/#comment-34530
________
Dave,
I appreciate your referring to me as “one of the good guys” at Microsoft, back in the 1990’s — although I must say that all of us in Microsoft’s Developer Relations Group (DRG) thought of ourselves that way. It was a great team.
You can find my response to ComputerWorld’s article here (towards the bottom): http://channel9.msdn.com/ShowPost.aspx?PostID=271057
I refer to this version of my response, rather than the one on ComputerWorld’s SharkBait, because this version contains URLs to relevant definitions and other resources.
Inevitably, Microsoft’s PR people are distancing Microsoft from my 1996 presentation, saying that the approach to evangelism that it describes was not then, and is not now, Microsoft’s policy. This overlooks the fact that my presentation was such a hit with DRG’s management that I gave it in three subsequent internal training sessions at (roughly) six-month intervals. DRG’s management REQUIRED the attendance of all newly-hired evangelists at these presentations, and the attendance & participation of all other evangelists was recommended. The pace of hiring new evangelists then slowed, so it was not necessary to give such internal training sessions thereafter. Microsoft had not previously had any formal training seminars for newly-hired evangelists, so far as I know (between 1992 and 1996). If you read the transcript of the “offending” presentation, you’ll see that Marshall Goldberg — a senior evangelist who had frequent meetings with Microsoft’s senior executives, including Bill Gates — refers to me as being Microsoft’s “evangelism theoretician.”
The point being that Microsoft recognized that my presentations on evangelism theory, strategy, and tactics — of which only one has been entered into the public record, the others still being massively confidential — were, in fact, the best embodiment of Microsoft’s evangelism “policy” that existed at the time. Else, they would have used some other materials and presenter for new-evangelist training, would they not?
Another portion of the old “pawns” methaphor said “We can only win the allegiance of the pawns by understanding what they need, and supplying it; what they fear, and alleviating it; what they believe, and reinforcing it; where they want to go tomorrow, and taking them there. Set things up so that they get what they want by helping you get what you want – then just get out of their way.”
Hardly a prescription for abuse, is it?
That said, the “pawns” metaphor was stretched well beyond the breaking point, and should not have been used.
The “first-date” analogy was puerile, stupid, and wrong. In one of the other training presentations, I emphasize that the first rule of evangelism is, simply, “Never lie; always tell the truth” — a point contradicted by my stupid “first-date” ramblings. I was usually slated as the “after lunch” speaker because I was recognized for my ability to wake up a sleepy audience — and in my search for spicy, vivid, exciting analogies, I went too far, for which I am truly sorry.
Fair enough?
Thanks! :-)
James Plamondon CEO, Thumtronics The New Shape of Music(tm) http://www.thummer.com
P.S.: Once I’m done revolutionizing the music-technology world, I really should finish my book on the theory and practice of technology evangelism.
____
So it was indeed Microsoft's policy.
Also see: http://www.thumtronics.com/Ron.pdf (going 'lyrical' elsewhere)
David Gerard
2008-11-17 10:34:11
Guy Kawasaki wrote a book on the subject, Selling the Dream (Amazon link), about how he did it at Apple, which I highly recommend. Certainly applicable to free software. Guy also blogs chronically about this sort of thing.
Roy Schestowitz
2008-11-17 10:36:33
If you do a Web search for "evangelism", then you'll find that a lot of he stuff is Microsoft.
David Gerard
2008-11-17 10:45:15
I just wrote a message to discussion@fsfeurope.org on this topic, quoting this Guy Kawasaki blog post.
Being hopelessly addicted to volunteer activism in far too many spheres, I apply this stuff lots. I need to find my copy of Selling The Dream again ... it's in a box somewhere. (The running joke in my house: "Where's x?" "It's IN A BOX!" One day everything will be unpacked ... then we'll probably move.)
This, by the way, suggests to me that free software "gateway drugs" really work, e.g. Firefox, OpenOffice, GIMP. Users care about applications; once they're using all-free applications, swapping the OS out from under is easy and they sudenly discover their battery life has doubled from not running an antivirus. Etc. This suggests that Microsoft's drive to make Windows a first-class platform for open source software will in fact shoot them in the foot, and I'm sure they have a game plan that says it won't but I still can't see what it might be myself.
Roy Schestowitz
2008-11-17 10:49:37
I liked one of Guy's talks when I read it almost 3 years ago.
James Plamondon
2008-12-14 00:17:00
You're right. Some of the evangelism practices that I taught and executed at Microsoft in the 1990's were unethical. I didn't think so at the time -- I thought that they were just hyper-competitive -- but I agree now.
I am trying to change the error of my ways. I trust that you will agree that even the most hardened sinner can be redeemed.
Read more here: http://platformevangelism.spaces.live.com/blog