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06.21.10

More Microsoft Incentives, Bribes, or Giveaways

Posted in Marketing, Microsoft, Windows at 5:25 am by Dr. Roy Schestowitz

Xmas gifts from Microsoft

Summary: Microsoft gives away a method for ensuring that press coverage is positive and developers target Windows

AS we pointed out earlier today, Microsoft's mobile business is dying. Ina Fried still advertises for the monopolist, hoping to advance the mobile platform which Microsoft is now bribing for [1, 2, 3, 4, 5]. Based on this report, Microsoft gives incentives and schwag again:

‘Many Thousands’ of Pre-release Windows Phone 7 Handsets Prepped for Developers

[...]

Microsoft is confirming that “many thousands” of pre-release Windows Phone 7 handsets will be given to selected developers starting in July, but confusion over how that will be done continues.

The payments to developers were mentioned last week along with the Xbox 360 bribes [1, 2, 3] (for journalists/reviewers, not developers). For Xbox 360, Microsoft relies on the buying of people’s hearts, not to mention shameless marketing, which is dishonest by definition. More on that in the next post.

Some pro-Microsoft Web sites like Neowin turn out to be rather excited about more giveaways:

Microsoft said on Wednesday that it will be offering a complimentary copy of Microsoft Office Professional 2010 to technical beta testers.

According to Tim of OpenBytes, this is an unethical gift. “Let’s expect loads of praise from the receivers,” he writes, “Give em a free gift, they will shill for life.” Microsoft Office 2010 is a separate subject we’ll touch on later today.

Todd Bishop, who occasionally receives Microsoft sponsorships, chose the headline “Microsoft’s Xbox 360 ‘bribery’ makes journalists squirm” to more or less belittle the seriousness of this issue.

Like other tech journalists, I do occasionally ask for units on temporary loan if I’m doing a review, but in this case Microsoft was clearly just making a massive unsolicited gift to the assembled media.

Microsoft Nick took Bishop’s place at the Seattle P-I (after Joseph) and he uses this to just advertise Microsoft, still. Is Microsoft sponsoring him or his publication somehow? It’s hard to tell. In general, the Seattle press is very supportive and protective of Microsoft, for obvious reasons that are selfish. The bias can still be seen in articles such as this. The circulation of Microsoft gifts and favours must never be ignored; it has a profound effect on the press.

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