01.11.11

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Katy Perry Still Thinks Microsoft Has a Lot of Money, Slams the Company for Cheapness

Posted in Marketing, Microsoft at 1:31 am by Dr. Roy Schestowitz

Co-authored with G. Forbes

Katy Perry at Campo Pequeno
Photo by José Goulão from Lisbon, Portugal

Summary: Katy Perry is recruited by Microsoft to promote its products; instead she insults the company in public

MICROSOFT launched Vista Phony 7 [sic] back in November with a large-scale marketing campaign, complete with fistfuls of celebrities and crying fans (it’s not worth going into anecdote and discussing those people here). This expensive charade did not quite produce the results that Microsoft wanted; Vista Phony 7 continued to disappoint and presidents continue to leave the corporation. We will write more about the Phony 7 platform in some later posts. For now, we have an interesting development regarding the campaign itself.

“Surely, Katy has not been keeping up to date.”One of Microsoft’s high-cost appearances at the campaign was by Katy Perry, who recently “Slam[med] Microsoft” by telling concertgoers that “Microsoft is cheap” (in reference to the bar). To quote more precisely she said: “It’s Microsoft! Don’t they own half the world?”…

Surely, Katy has not been keeping up to date. Microsoft is no longer as powerful as it used to be and is continuing to decline. In any event, here are two more articles on the subject [1, 2].

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A Single Comment

  1. twitter said,

    January 11, 2011 at 9:56 am

    Gravatar

    This is a good example of Microsoft PR damage control. There are five articles above from various lightweight tech publications that are almost identical. The articles all contain the same fact light talking points and make the performer look bad. For example, the word “cheap” is used in all though the performer did not use it. The Next Web goes on to speculate that there were children present at the free concert for a cell phone and offered several examples of “the Microsoft we know and love” intoxicating potential customers. Another article calls her an uppity newly wed. Perry must be surprised and embarrassed by it all and afraid of the company punishing her in other ways. This is what people can expect from such a nasty company that spends so much money promoting and bribing shameless bullies and attack dogs. A more obvious example of Microsoft’s influence on media is the way big publishers typically portray Richard Stallman.

    There’s usually more to these stories and it’s always worse than the Microsoft press bullies make it out. A more charitable explanation, given the paucity of facts, would be that Perry had a misunderstanding and was embarrassed by the crowd’s reaction. If what the Next Web says is true, a reasonable person might have thought there would be an open bar. For all we know, the unfortunate pop star was told there was one. Her reaction was in line with the point of the concert, “Microsoft is big, rich and powerful,” and aimed to be a crowd pleaser. A more graceful company would have ignored the potential slight. Perhaps there was a Twitter or Facebook eruption that the company was unable to astroturf fast enough.

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